Forest City Auto Center

(11 reviews)
Visit Forest City Auto Center
Sales hours: 8:00am to 5:30pm
Service hours: 8:00am to 5:00pm
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Sales Service
Monday 8:00am–5:30pm 8:00am–5:00pm
Tuesday 8:00am–5:30pm 8:00am–5:00pm
Wednesday 8:00am–5:30pm 8:00am–5:00pm
Thursday 8:00am–5:30pm 8:00am–5:00pm
Friday 8:00am–5:30pm 8:00am–5:00pm
Saturday 8:00am–12:00pm 8:00am–12:00pm
Sunday Closed Closed
New (888) 269-3036 (888) 269-3036
Used (855) 943-2471 (855) 943-2471
Service (888) 270-7908 (888) 270-7908


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About our dealership

This seller has been on since December 2020.
Since 1913 the Pritchard name has been synonymous with auto sales in North Iowa. Since opening its original store in Garner, Pritchard's has expanded to serve: Britt, Clarion, Clear Lake, Forest City, and Mason City. Over the course of the past one hundred years, five generations of Pritchard's have taken pride in providing their customers with quality, dependable automobiles and outstanding customer service.
Proudly Serving North Iowa Since 1913!

Service center

Phone number (888) 270-7908

Service hours



(11 reviews)

A dealership’s rating is calculated by averaging its lifetime reviews. Includes reviews from DealerRater


Worth the drive

This was a great experience. I worked with Paul by phone and email and when we got there to see the vehicle, everything was ready. No pressure and we were in and out in about an hour. Way better than a “superstore” experience.


Great experience buying a used truck

This is my 2nd experience with the dealership and Ben Larson. Ben and his colleague Eric Johnson found the ideal truck and I was in and out of their office in less than 30 minutes, great experience and excellent customer service.


F.c. Pritchards :)

Everyone was very friendly answered all of our questions and took there time.


We needed a new car for our growing family Jamie l

Our sales person was amazing, Jamie Lamont made us feel like family. Felt very comfortable asking her questions and even had some laughs !


Traci was great to work with!

Traci and the rest of the customer service team was very helpful and friendly. Easiest car buying process I've had. Will definitely come back!


Paul went out of his way to help....

Excellent dealership. I will be back when I need another new car/truck.


Nice guy Eric!

Eric is a very nice guy. He quoted me very quick and offered me an unbeatable price. And the vehicle was cleaned in detail. It's a pleasant purchase.


Nice buying experience, GREAT vehicle

Bought our 2016 Equinox in Forest City. Eric is easy to talk to, very knowledgeable, and works hard to make sure you are completely satisfied with your purchase.



We just bought a 'new' truck from Pritchard's and the customer service was excellent! Called Monday and they offered to come in that night so we could look at the truck. Eric Johnson was so easy to deal with. He was very friendly even when I called often for questions. By Friday we brought our old truck in to trade and drove out with our new one. We will definitely buy another vehicle from them and let people know about the great customer service.


2014 Jeep SRT Purchase

Recently flew from Long Island, NY to Minneapolis, Minnesota and Pritchards had someone there waiting to pick me up. Eric Johnson was awesome from our first interaction on the Internet, right up until we met in person and I purchased the vehicle. This was by far the most painless process ever.. Wish we had dealerships like this back in New York....

Read all 11 reviews