Sterling Auto Sales

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(41 reviews)
Visit Sterling Auto Sales
Sales hours: 8:00am to 6:00pm
View all hours
Monday 8:00am–6:00pm
Tuesday 8:00am–6:00pm
Wednesday 8:00am–6:00pm
Thursday 8:00am–6:00pm
Friday 8:00am–6:00pm
Saturday 9:00am–6:00pm
Sunday Closed
(970) 427-5411 (970) 427-5411


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About our dealership

This seller has been on since July 2007.
Our clients have high expectations for their vehicles and equally high expectations about the dealership professionals who serve them. Sterling Auto Sales is widely recognized to be among the best in quality reliability value and customer satisfaction in both sales and service.
"The Sign of the Finest!"


(41 reviews)

A dealership’s rating is calculated by averaging its lifetime reviews.

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Great Service! Quality Vehicle!

I spoke with Adam at the Sterling Auto Sales Franktown dealership looking for a specific vehicle at 4pm. He had it delivered to them the next day as I traveled from out of town. The vehicle was ready and warmed up for me to test drive when I arrived. No high pressure sales, the vehicle was clean, loaded with extras, and drove perfect. All my questions were answered and the sale was fast and smooth. I am very happy with my purchase. I would highly recommend this dealership.


Best car buying experience I have ever had.

Great experience from start to finish!! Would certainly recommend this dealership to anyone looking to purchase their next vehicle. No pressure and very professional in every way.



Very helpful and friendly people work at this store. A pickup was brought in from another store for me to view. It was exactly as advertised and I was pleased with the trade. The finance manager worked for me in order to get to the payment I needed. Everything was presented to me in a low key and friendly manner which fits with what atmosphere I was hoping for. And my little dog who goes everywhere with me was given the run of the place and he welcomed the attention given by all who work there.


Ram 2500

The guys at Sterling were amazing to work with. No pressure sales and an overall pleasant experience. I traveled over 100 miles to get a truck from Sterling and I'd do it again. Thanks


Overall great

Went looking for a replacement vehicle due to the 2018 hail storm and found what the wife wanted. A perfect Jeep, loaded like we just lost. Came in with our own financing and they didn't bat an eye. Got the vehicle and warranty for market value and have loved it ever since. Have had no issues and only performed regular maintenance and a tune up because it went over 100k miles after we purchased it.


I wouldn't go anywhere else!

What else can I say?! Amazing process, dealer, and family. Something about a family owned/ran business that just lets you know they care. The finance process was quick and seamless. I was in and out on the matter of an hour. The warranty is gold and signing paperwork was very easy. They even help me drive one of the vehicles since I drove myself there and had no way to get the car where it needed to go! Thanks Sterling!!!


Great Experience

I called on a vehicle I saw online and we set up a time to test drive - then my schedule changed and I called last minute and asked to see it in an hour. The vehicle was pulled up and ready for us before we got there. Ryan was super friendly and ready to answer any questions. We didn't feel pushed or rushed, there was no hovering like other dealerships tend to do. We ended up buying the vehicle. They have a great play area for kids too while the adults do the paperwork and the financing was nice and easy. We did have a problem with the vehicle on the drive home - so we called them and they said bring it back and they will take care of it -without giving us any argument or hassle! Overall - they are awesome to do business with. Very friendly and respectful - It was the least stressful car shopping we've ever experienced.


Awesome diesel trucks

Great selection of quality trucks. The financing process was fast and easy. We will definitely be back to buy our next vehicle. Thanks again Ryan


Not worth your time or money!

Waste of time, dont buy from them! Now I see why they have so many negative stars! Should have saved my time and gone somewhere else. Ryan the guy we dealt with, thinks he knows everything, didn't seem to much to care, I think the only ok person there, was Luke in finance. Otherwise wouldn't purchase anything here. Took forever for my other vehicle to be paid off, so much for that 20 day payoff more like a 30 day payoff.


Fantastic experience

My purchase from Sterling automotive and Ryan was the best experience I have ever had. Zero pressure, zero price haggling, was able to drive any truck I wanted. Ryan was able to answer all my questions about each truck. It’s nice to know I have an honest place to buy my next vehicle.

See all 41 reviews