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Ed Morse Alfa Romeo

(605 reviews)
Visit Ed Morse Alfa Romeo
Sales hours: 9:00am to 8:00pm
Service hours: 7:30pm to 6:00pm
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Sales Service
Monday 9:00am–8:00pm 7:30pm–6:00pm
Tuesday 9:00am–8:00pm 7:30am–6:00pm
Wednesday 9:00pm–8:00pm 7:30am–6:00pm
Thursday 9:00am–8:00pm 7:30am–6:00pm
Friday 9:00am–7:00pm 7:30am–6:00pm
Saturday 9:00am–6:00pm 8:00pm–3:00pm
Sunday 12:00pm–5:00pm Closed
2022 state dealer award
View 8 awards
2022 state dealer award 2021 state dealer award 2020 state dealer award 2019 state dealer award
2022 consumer dealer award 2021 consumer dealer award 2020 consumer dealer award 2019 consumer dealer award

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New (813) 793-7937 (813) 793-7937
Used (813) 793-7972 (813) 793-7972
Service (813) 603-3037 (813) 603-3037

Inventory

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About our dealership

This seller has been on Cars.com since June 2010.
We are a Brandon new and used car dealership. Check our website for valuable service coupons www.brandonalfaromeofiatservice.com

If you're looking for a new or used Fiat with no hidden costs let us put you behind the wheel of the Fiat that's right for you. You can browse our inventory research financing options schedule service order parts or contact us from this website if there's anything we can help you with!
For Value and for Service It's Ed Morse.

Service center

Phone number (813) 603-3037

Service hours

Monday
7:30pm–6:00pm
Tuesday
7:30am–6:00pm
Wednesday
7:30am–6:00pm
Thursday
7:30am–6:00pm
Friday
7:30am–6:00pm
Saturday
8:00pm–3:00pm
Sunday
Closed

Meet our employees

Reviews

(605 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Ed Morse Alfa Romeo from DealerRater.

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They are the best.

They are the best. They are professional attentive and friendly. Their service department an the consultant I dealt with Lenny Patram was excellent. He is the best. There work was complete and through. Their fees are very reasonable. I haighly recommend Brandon Alfa dealership.

They are the best.

They are the best. They are professional attentive and friendly. Their service department an the consultant I dealt with Lenny Patram was excellent. He is the best. There work was complete and through. Their fees are very reasonable. I haighly recommend Brandon Alfa dealership.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
Worked with:
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Dealer response

Thank you so much for your kind words and recommendation at Ed Morse Alfa Romeo FIAT! We’re thrilled to hear that you had such a great experience with our team. Ed Morse Corporate offices

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Excellent team great follow up excellent communication

Excellent team great follow up excellent communication car was clean and ready for delivery when we arrived will definitely recommend anyone I know looking for a vehicle thank you

Excellent team great follow up excellent communication

Excellent team great follow up excellent communication car was clean and ready for delivery when we arrived will definitely recommend anyone I know looking for a vehicle thank you

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thank you so much for your kind words at Ed Morse Alfa Romeo FIAT! We're thrilled to hear that you had a great experience with our team. Ed Morse Corporate Offices

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Chris Townsend, our salesman at Ed Morse was great!

Chris Townsend, our salesman at Ed Morse was great! We started a purchase over the phone with another dealership two days prior in Miami. The vehicle was exactly what we wanted and we had our hearts set on it. As the paperwork was being drawn up we were informed by the Miami dealership that there was an error and the vehicle somehow had already been sold. To our surprise, two days later I found the exact same vehicle listed by your salesman, your dealership was the purchaser. When I contacted your salesman Chris, he was friendly and courteous, he did everything possible to help us with the purchase. The transaction was smooth and streamlined, and we ended up with the exact vehicle we had originally had our hearts set on. Rhett & Pam Rochna

Chris Townsend, our salesman at Ed Morse was great!

Chris Townsend, our salesman at Ed Morse was great! We started a purchase over the phone with another dealership two days prior in Miami. The vehicle was exactly what we wanted and we had our hearts set on it. As the paperwork was being drawn up we were informed by the Miami dealership that there was an error and the vehicle somehow had already been sold. To our surprise, two days later I found the exact same vehicle listed by your salesman, your dealership was the purchaser. When I contacted your salesman Chris, he was friendly and courteous, he did everything possible to help us with the purchase. The transaction was smooth and streamlined, and we ended up with the exact vehicle we had originally had our hearts set on. Rhett & Pam Rochna

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Thank you so much for your kind words and for sharing your experience with us at Ed Morse Alfa Romeo FIAT! We are so happy to hear that Chris provided excellent service and that your transaction was smooth. Enjoy your new vehicle, and we look forward to your next visit. Ed Morse Corporate Offices

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Lenny Patram has bee my service tech for almost 6 years.

Lenny Patram has bee my service tech for almost 6 years. He accomplishes everything needed for me and my Alfa Giulia in a very courteous and timely manner. He is the best service technician I have worked with in my 75 years of life.

Lenny Patram has bee my service tech for almost 6 years.

Lenny Patram has bee my service tech for almost 6 years. He accomplishes everything needed for me and my Alfa Giulia in a very courteous and timely manner. He is the best service technician I have worked with in my 75 years of life.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Thank you for your loyalty and kind words about Lenny and our team at Ed Morse Alfa Romeo FIAT. Please visit again soon. Ed Morse Corporate Offices

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I had a car purchased they had everything they needed per

I had a car purchased they had everything they needed per a text message ion Thursday. They didn’t return any calls on Friday so Saturday morning I text them and got a text back we sold the car to. Some one else!!

I had a car purchased they had everything they needed per

I had a car purchased they had everything they needed per a text message ion Thursday. They didn’t return any calls on Friday so Saturday morning I text them and got a text back we sold the car to. Some one else!!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase
Worked with:
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Dealer response

We sincerely apologize for the inconvenience this situation has caused. We understand how frustrating it can be, especially when you were expecting the car to be available. We truly value your business and always strive to provide the best experience possible. If there's anything we can do to assist you moving forward or help with any other needs, please don't hesitate to reach out to our General Sales Manager, Tom Kanaley, via email at TomKanaley@edmorse.com. Ed Morse Corporate Offices

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I purchased a 2022 Toyota highlander.

I purchased a 2022 Toyota highlander. My salesman was Jim (Coach). I traded in my 2014 Toyota 4runner the whole transaction was very pleasant. I would highly recommend this dealership. Bob L

I purchased a 2022 Toyota highlander.

I purchased a 2022 Toyota highlander. My salesman was Jim (Coach). I traded in my 2014 Toyota 4runner the whole transaction was very pleasant. I would highly recommend this dealership. Bob L

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Thank you so much for sharing your positive experience at Ed Morse Alfa Romeo FIAT! We’re thrilled to hear that Jim and the team made your purchase of the 2022 Toyota Highlander such a pleasant experience. Ed Morse Corporate Offices

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I continue to be amazed at the incredibly high level of

I continue to be amazed at the incredibly high level of service I always receive at Ed Morse Fiat. Lenny is always amazing in handling any issues I have on my 2016 Fiat 500X. Lenny got me scheduled for immediate service for a rear stop/turn signal light socket issue making it unsafe to drive my car. They immediately located and corrected the problem. This team is top notch!

I continue to be amazed at the incredibly high level of

I continue to be amazed at the incredibly high level of service I always receive at Ed Morse Fiat. Lenny is always amazing in handling any issues I have on my 2016 Fiat 500X. Lenny got me scheduled for immediate service for a rear stop/turn signal light socket issue making it unsafe to drive my car. They immediately located and corrected the problem. This team is top notch!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Thank you so much for your kind words and for sharing your experience with us at Ed Morse Alfa Romeo FIAT ! We're thrilled to hear that Lenny and the team provided you with exceptional service and ensured your Fiat 500X was safe and road-ready. Ed Morse Corporate Offices

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My husband and I had the most amazing salesman (Joe

My husband and I had the most amazing salesman (Joe Pfotenhauer) help us purchase a used family SUV. He was prepared in advance for our arrival and treated us like family! Even gave us fatherly advice :) He and Anthony in sales worked diligently to provide us with the best deal and helped us build the right payment plan. Highly recommend this dealership and Joe!

My husband and I had the most amazing salesman (Joe

My husband and I had the most amazing salesman (Joe Pfotenhauer) help us purchase a used family SUV. He was prepared in advance for our arrival and treated us like family! Even gave us fatherly advice :) He and Anthony in sales worked diligently to provide us with the best deal and helped us build the right payment plan. Highly recommend this dealership and Joe!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

Thank you for sharing your experience at Ed Morse Alfa Romeo FIAT! We’re thrilled that Joe and Anthony provided excellent service and helped you find the right family SUV. We appreciate your recommendation and look forward to serving you again. Ed Morse Corporate Offices

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This is the worse dealership I’ve ever experienced.

This is the worse dealership I’ve ever experienced. They refuse to honor my partner’s warranty and kicked us out of the dealership for being upset with their service. GM committed to investigating the situation and to call us back over a week ago. Instead, we had to make several calls that he did not accept, then had a worker call and tell my partner that they would not be honoring the warranty work that they called us in to fix. Do not buy a car from these people. They are not to be trusted. They told us to find a different dealer. Who says that to a customer who has just bought a $55,000.00 car from them?

This is the worse dealership I’ve ever experienced.

This is the worse dealership I’ve ever experienced. They refuse to honor my partner’s warranty and kicked us out of the dealership for being upset with their service. GM committed to investigating the situation and to call us back over a week ago. Instead, we had to make several calls that he did not accept, then had a worker call and tell my partner that they would not be honoring the warranty work that they called us in to fix. Do not buy a car from these people. They are not to be trusted. They told us to find a different dealer. Who says that to a customer who has just bought a $55,000.00 car from them?

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Consumer response

Legal counsel has been obtained and we will resolve this issue in court. Do not put yourself in the same situation as us. Buy from someone else!

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My name is Bobby Williams.

My name is Bobby Williams. I called Shawn to purchase a 2025 Cadallic Escalade. It was going to be a very easy sale because I already knew what I wanted. The problem was Tom would never return my calls. I left two different voicemails. Shawn placed my build but was waiting on Tom to complete the process which he never did so I had to end up choosing another dealer to complete the build. Which I feel horrible about because Shawn was such a great sales man and I wanted to complete the process with him.

My name is Bobby Williams.

My name is Bobby Williams. I called Shawn to purchase a 2025 Cadallic Escalade. It was going to be a very easy sale because I already knew what I wanted. The problem was Tom would never return my calls. I left two different voicemails. Shawn placed my build but was waiting on Tom to complete the process which he never did so I had to end up choosing another dealer to complete the build. Which I feel horrible about because Shawn was such a great sales man and I wanted to complete the process with him.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

We apologize for the experience you had while trying to complete your purchase. Our goal is to make every customer’s journey as smooth as possible, and we regret that this process didn’t meet those standards. We would like the opportunity to make this right. Please reach out to our General Manager, Eddie Gomez, via email at EddieGomez@edmorse.com.com so we can address your concerns. Ed Morse Corporate Offices.

Dealer response

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