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Open Road BMW of Morristown

(60 reviews)
Sales hours: 9:00am to 8:00pm
Service hours: 8:00am to 8:00pm
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Sales Service
Monday 9:00am–8:00pm 8:00am–8:00pm
Tuesday 9:00am–8:00pm 8:00am–8:00pm
Wednesday 9:00am–8:00pm 8:00am–8:00pm
Thursday 9:00am–8:00pm 8:00am–8:00pm
Friday 8:00am–7:00pm 8:00am–8:00pm
Saturday 9:00am–6:00pm 8:00am–3:00pm
Sunday Closed Closed

Inventory

  • No photo available
    BMW Certified
    2021 BMW 330
    28,845 mi.
    $27,997
  • No photo available
    BMW Certified
    2022 BMW 530
    16,628 mi.
    $46,999
  • No photo available
    BMW Certified
    2024 BMW X5
    19,345 mi.
    $70,999
  • No photo available
    BMW Certified
    2022 BMW X3
    28,079 mi.
    $35,999
  • No photo available
    BMW Certified
    2023 BMW 530
    21,637 mi.
    $46,999
See all 29 vehicles from this dealership.

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Reviews

(60 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Open Road BMW of Morristown from DealerRater.

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I bought an X5 from Debra.

I bought an X5 from Debra. She was great and made the experience very Simple and quick. I would highly her.

I bought an X5 from Debra.

I bought an X5 from Debra. She was great and made the experience very Simple and quick. I would highly her.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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I bought a car from Debra.

I bought a car from Debra. She is the best. I highly recommend her and open road

I bought a car from Debra.

I bought a car from Debra. She is the best. I highly recommend her and open road

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Yesterday I went to pick up my 2024 X4 BMW at Morristown

Yesterday I went to pick up my 2024 X4 BMW at Morristown Dealership. My salesman was Rick Fanfan whom I think was amazing with his delivery. Getting me to feel comfortable and safe in my knew car and its remarkable features. As a sales man went back to ask for every thing that I was expecting. Thanks for all you did for me Rick and Felicia his manager who went out of her way to get the plan that was best for my needs. You guys exceeded my expectations. Thanks again.

Yesterday I went to pick up my 2024 X4 BMW at Morristown

Yesterday I went to pick up my 2024 X4 BMW at Morristown Dealership. My salesman was Rick Fanfan whom I think was amazing with his delivery. Getting me to feel comfortable and safe in my knew car and its remarkable features. As a sales man went back to ask for every thing that I was expecting. Thanks for all you did for me Rick and Felicia his manager who went out of her way to get the plan that was best for my needs. You guys exceeded my expectations. Thanks again.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Hello Oscar, Thank you for sharing your experience with us! We're delighted to hear that Rick Fanfan made your BMW pickup memorable and comfortable, ensuring you felt safe and informed about the remarkable features of your new X4. We appreciate your kind words and thank you for choosing us!

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Lousy trade-in price

I was disappointed on my trade-in price. I drove over 800 miles to purchase your car. You only offered me an additional $500. The car was worth more!

Lousy trade-in price

I was disappointed on my trade-in price. I drove over 800 miles to purchase your car. You only offered me an additional $500. The car was worth more!

Rating breakdown (out of 5):
  • Customer service 3.0
  • Buying process 2.0
  • Quality of repair 3.0
  • Overall facilities 4.0
  • Overall experience 3.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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JUST STAY AWAY

Called out of state, girl who answered was rude. Max called me back, lowballed my trade by $9-11k. Bad experience over the phone i can only imagine what in person is like.

JUST STAY AWAY

Called out of state, girl who answered was rude. Max called me back, lowballed my trade by $9-11k. Bad experience over the phone i can only imagine what in person is like.

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process 1.0
  • Quality of repair 1.0
  • Overall facilities 1.0
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase
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Bad Service

I had taken my car for a simple oil change and after the service was done, there is a burning oil smell coming from the engine side. I called them to have a look and see if there is any spillage of oil and they want $300 for diagnostics. So if you are taking your vehicle there for service, please be aware that if they do a bad job, you might still have to shell out more money from your pocket.

Bad Service

I had taken my car for a simple oil change and after the service was done, there is a burning oil smell coming from the engine side. I called them to have a look and see if there is any spillage of oil and they want $300 for diagnostics. So if you are taking your vehicle there for service, please be aware that if they do a bad job, you might still have to shell out more money from your pocket.

Rating breakdown (out of 5):
  • Customer service 2.0
  • Buying process 2.0
  • Quality of repair 2.0
  • Overall facilities 2.0
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Service scam artist

Dropped off car for inspection, they came back with around $800 worth of work. I agree to the work. Few days go by and they call to charge me an additional $2500 because they broke the headunit during the software installation. I ask for the car back, they can't do so because the car is now inoperable. I don't agree to additional work. They then do the work anyway and now won't release my car unless I pay the full balance.

Service scam artist

Dropped off car for inspection, they came back with around $800 worth of work. I agree to the work. Few days go by and they call to charge me an additional $2500 because they broke the headunit during the software installation. I ask for the car back, they can't do so because the car is now inoperable. I don't agree to additional work. They then do the work anyway and now won't release my car unless I pay the full balance.

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process 1.0
  • Quality of repair 1.0
  • Overall facilities 1.0
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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See above just copy

Peter Kessell was excellent to deal with. He is very professional, knowledgeable, easy to talk to and likable. He responded quickly to question and followed up on the status of our new ordered vehicle. When received at the dealership he contacted us timely and the transaction process was quick, pre prepared, accurate and without issues. He presented the car to us and gave us a good understanding of the features in the car. These new car have many features and Peter was very knowable and explain them quickly and easily to understand. I can’t say enough about how Peter treated us and recommend him very highly. If you are looking for a great sales representative ask for Peter Kessell.

See above just copy

Peter Kessell was excellent to deal with. He is very professional, knowledgeable, easy to talk to and likable. He responded quickly to question and followed up on the status of our new ordered vehicle. When received at the dealership he contacted us timely and the transaction process was quick, pre prepared, accurate and without issues. He presented the car to us and gave us a good understanding of the features in the car. These new car have many features and Peter was very knowable and explain them quickly and easily to understand. I can’t say enough about how Peter treated us and recommend him very highly. If you are looking for a great sales representative ask for Peter Kessell.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Andrew is a pro!

Andrew Beifus is fantastic! I was a first time car buyer and he was so kind, generous with his time, carefully walked me through all the features of the car I was interested in, had the car prepped for me to drive, inclusive of having it say my name on the dashboard screen to welcome me when I got in the car. Andrew was available through each step of my car search and was patient with all my questions. He is a seasoned and experienced professional who understands the meaning of the client experience and made me feel like I was his priority and I came first and was there to fully support me in a momentous life occasion. I did not however enjoy my experience with the other individuals I interacted with. I found Andrew's colleagues to be condescending, demeaning and full of gender, race and age bias. In particular the finance manager was the most unpleasant individual to interact with. He openly tried to demean Andrew in front of his clients, then proceeded to try and educate me on what to do with my money (because I didn't want to finance my car and buy in cash) and I found that when interacting with me, he spoke/looked at my white female friend when talking vs looking at me when speaking, an Asian female who was actually buying the car. He then told me buying a car outright is the dumbest thing I could do. The entire time he explained the packages I should consider, I was so put off by his tone and definitely felt like there was not a single word I could trust coming out of his mouth. When I then asked when I would get my plates (I bought in NJ and live in NY), he then explained that the plates would come to the dealer and that I could come to the dealer to pick them up or they could ship to me. He suggested I come to the dealer bc as a girl with nails, I probably wouldn't know how to put the plates on myself (well I did put the plates on myself with no problem despite being a girl with nails). There was another manager who I believe was a general manager and was on Andrew to speed things along with me, when I explained that Andrew was providing me the service level I wanted, he backed off and adjusted his tone. I also did share to this manager that I did not appreciate the finance manager telling me what to do with my money, and he did agree that this was not appropriate. After I bought my car, my iphone noticed that there was an air tag in my car and when I called the dealer, this general manager was very responsive and did his best to calm my nerves that there was an unknown air tag tracking me. (I went to the BMW of Brooklyn service shop and they were so great in helping me find the air tag). Overall, Andrew was exactly the sales professional I needed in my car buying experience. I did not enjoy any other element of my experience at this dealer. And I do wonder if I was not given any financial breaks or scare tactic sold into things because they felt like they could take advantage of me as a first-time diverse female buyer. Given this was my first experience buying a used car, I can't say if this was an above or under par experience. But I can confidently say, Andrew is a pro and the finance manager needs bias training and held accountable for his words and behavior.

Andrew is a pro!

Andrew Beifus is fantastic! I was a first time car buyer and he was so kind, generous with his time, carefully walked me through all the features of the car I was interested in, had the car prepped for me to drive, inclusive of having it say my name on the dashboard screen to welcome me when I got in the car. Andrew was available through each step of my car search and was patient with all my questions. He is a seasoned and experienced professional who understands the meaning of the client experience and made me feel like I was his priority and I came first and was there to fully support me in a momentous life occasion. I did not however enjoy my experience with the other individuals I interacted with. I found Andrew's colleagues to be condescending, demeaning and full of gender, race and age bias. In particular the finance manager was the most unpleasant individual to interact with. He openly tried to demean Andrew in front of his clients, then proceeded to try and educate me on what to do with my money (because I didn't want to finance my car and buy in cash) and I found that when interacting with me, he spoke/looked at my white female friend when talking vs looking at me when speaking, an Asian female who was actually buying the car. He then told me buying a car outright is the dumbest thing I could do. The entire time he explained the packages I should consider, I was so put off by his tone and definitely felt like there was not a single word I could trust coming out of his mouth. When I then asked when I would get my plates (I bought in NJ and live in NY), he then explained that the plates would come to the dealer and that I could come to the dealer to pick them up or they could ship to me. He suggested I come to the dealer bc as a girl with nails, I probably wouldn't know how to put the plates on myself (well I did put the plates on myself with no problem despite being a girl with nails). There was another manager who I believe was a general manager and was on Andrew to speed things along with me, when I explained that Andrew was providing me the service level I wanted, he backed off and adjusted his tone. I also did share to this manager that I did not appreciate the finance manager telling me what to do with my money, and he did agree that this was not appropriate. After I bought my car, my iphone noticed that there was an air tag in my car and when I called the dealer, this general manager was very responsive and did his best to calm my nerves that there was an unknown air tag tracking me. (I went to the BMW of Brooklyn service shop and they were so great in helping me find the air tag). Overall, Andrew was exactly the sales professional I needed in my car buying experience. I did not enjoy any other element of my experience at this dealer. And I do wonder if I was not given any financial breaks or scare tactic sold into things because they felt like they could take advantage of me as a first-time diverse female buyer. Given this was my first experience buying a used car, I can't say if this was an above or under par experience. But I can confidently say, Andrew is a pro and the finance manager needs bias training and held accountable for his words and behavior.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 3.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 4.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Kaitlyn my service advisor was terrific

I had a low tire pressure light on Saturday and stopped in without an appointment. Kaitlyn Prater was incredible. SHe went above and beyond all my expectations. She took the car in, had the tire checked, told me what the issue was (nail) and approximately how long it would take. THank you Kaitlyn and MOrristown BMW for fixing the tire and keeping me safe! Great job Kaitlyn! Love having a woman service advisor!!

Kaitlyn my service advisor was terrific

I had a low tire pressure light on Saturday and stopped in without an appointment. Kaitlyn Prater was incredible. SHe went above and beyond all my expectations. She took the car in, had the tire checked, told me what the issue was (nail) and approximately how long it would take. THank you Kaitlyn and MOrristown BMW for fixing the tire and keeping me safe! Great job Kaitlyn! Love having a woman service advisor!!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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