Open Road BMW Edison

Not a great experience. The vehicle was received (new) with a bad battery. Later to find that there was also damage under the hood. Less than 1500 miles with two services, one reimbursement, and one dispute for "non-warranty damages". Suffice to say, the price of the vehicle doesn't matter as long as it is off the lot and they get credit. First and definitely a last vehicle sale from Open Road, I'll be sure to make ALL of my contacts aware of my experience. My screen saver is the latest bill for repair so I am always reminded to "spread the word". Great job Open Road

I rarely write reviews, but my recent experience at this dealership made me feel that my business simply wasn’t valued. As a single woman who owns two BMWs—both purchased from Park Ave BMW—I’ve always been treated with respect, professionalism, and genuine care. Unfortunately, my experience at Edison BMW was the complete opposite. On Saturday, June 13, 2026, I hit a pothole, and my run‑flat tires couldn’t save me. I had my BMW towed to the nearest dealership, which happened to be Open Road BMW in Edison—about an hour from my home. After arriving around 1:30 PM and checking in, I was immediately told they were short‑staffed and would not be able to fix my vehicle until Monday. I was also informed that they had no loaner vehicles available until mid‑July, meaning I would have to figure out my own way home. During check‑in, I explained to Katelyn—my assigned service contact—that I had purchased BMW tire and wheel insurance through Park Ave BMW. Instead of reassuring me, she told me she was unfamiliar with the coverage and had “never heard of it.” That comment alone left me unsettled. I trust BMW as a brand, and hearing a BMW employee dismiss BMW‑issued insurance did not inspire confidence. Later, she informed me that even with my insurance, I would still owe $102. The issue wasn’t the amount—it was the lack of clarity, support, and professionalism throughout the process. Because of the FIFA World Cup and the NY Knicks Championship celebrations (Go NY, Go NY… Go!), traffic and surge pricing made Uber rides extremely expensive. A trip to pick up my car would have cost over $100, so I planned to return on Saturday, June 20th, when fares would be more reasonable. Before I could do that, Katelyn texted me stating that I would be charged $150 per day in storage fees if I didn’t pick up my car by 2 PM the next day. This was after the dealership had already been paid $484.76 by my insurance, and I still owed the $102 balance. Again, it wasn’t about the money—it was about the complete lack of empathy, flexibility, and customer care. In short, I left this experience feeling sad, frustrated, and deeply disappointed. I truly wish I had never had my car towed to this dealership. I miss Park Ave BMW and the level of service they consistently provide. Edison BMW made me feel like my business didn’t matter, and that is something I will not forget.

I am an out-of-state buyer who traveled over 200 miles to purchase a vehicle from Open Road BMW in New Jersey, and my post-sale experience was extremely frustrating and unprofessional. After the purchase, it took approximately three months to receive my registration, and during that time no additional temporary tags were provided. I was pulled over twice due to expired temporary tags while waiting for the dealership to complete their portion of the process. In total, it took about five months to finally receive my vehicle title. Throughout this entire period, I received little to no clear communication regarding the status of my paperwork. Each time I contacted the dealership for updates, I received different answers from multiple staff members, which created confusion and unnecessary stress. I communicated with Michelle Pichon (manager), Paul Moomjian (manager), and Muhammad Shoai (salesman). Not only was the information inconsistent and conflicting, but staff members frequently shifted responsibility onto one another instead of working together toward a solution. At different points, I was given completely different explanations for the delays — including being told that the title could not be released because the vehicle had not yet been paid off — while other staff members provided unrelated or conflicting reasons. This lack of coordination made it clear there was little internal communication or accountability. I was repeatedly told to contact the MVA, even though my portion of the paperwork had already been completed before I left the dealership. It became clear that the delays were due to internal disorganization rather than any action on my part. What made the situation worse was the lack of accountability and meaningful support. Despite months of delays, the dealership did not offer fair compensation. The only suggestion was a short-term rental for a few days — while I was still expected to make monthly payments and maintain insurance on a vehicle I could not legally drive. As a customer, I felt my concerns were not taken seriously and that responsibility was constantly shifted instead of resolved. Out-of-state buyers should proceed with caution and thoroughly research post-sale service experiences before purchasing from this dealership. Due to the lack of structure, communication, and accountability, I cannot recommend Open Road BMW based on my experience.

I have been using this place for 12 years and this is the first time after speaking to an advisor where I didn’t feel he was trying to take advantage of me. Connor was very nice and straightforward.. He told me what I needed to have done and what I can do without for now Bmw cars are expensive. I usually get rid of them after the warranty, but Conor advised me of some things I needed to have done and some things I can wait for I appreciate the honesty and I will be using Connor as my advisor again. . He gave a discounted price which we can all use the savings and Tony who runs the Bmw service area is a decent guy. Also he applied to 10 percent to my total bill. Thanks, Tony.. because of Conor honesty, I thought real good about paying my bill thanks Connor. I will be using this place again.

Excellent product and great wrkers great repair management I recommend to everyone very friendly people and clean environment

The entire staff was professional. I appreciated the video with a verbal explanation of what was observed.

They were very professional and timely when it came to fixing the issue with my car

The associate who helped me didn’t return calls and told me the dealer will reimburse me for a rental car which didn’t happen. I am still waiting for the check. It is over $400. I have a complain with BMW costumer service and about to file complain with NJ consumer affairs and considering legal action for wasted moment and time.

I found the service provided by sales consultant Douglas Jeffries to be of exceptional caliber in the acquisition of my 2021 X3. You would be well served to connect with Mr. Jeffries for his vast knowledge and experience in helping guide the purchase of your next BMW.

They are very accommodating. The best dealership in NJ. My car was towed from a minor accident into this dealership. I left my car with them for 3 weeks as I went on a vacation. I was told not to worry about my car but to enjoy my vacation. My car got fixed and I was only charged $58.46 for them to change my car tire but didn't pay a dime for leaving my car in their lot for 24 days. I was scared the payment will run into thousands. They are awesome at this dealership