Sharpe BMW

(49 reviews)
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Sales Service
Monday 9:00am–8:00pm 7:00am–6:00pm
Tuesday 9:00am–6:00pm 7:00am–6:00pm
Wednesday 9:00am–8:00pm 7:00am–6:00pm
Thursday 9:00am–6:00pm 7:00am–6:00pm
Friday 9:00am–6:00pm 7:00am–6:00pm
Saturday 9:00am–4:00pm Closed
Sunday Closed Closed
New (616) 600-9354 (616) 600-9354
Used (616) 600-9359 (616) 600-9359
Service (616) 600-9358 (616) 600-9358


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About our dealership

This seller has been on since September 2020.
Family owned since 1982 Sharpe Cars is proud to be Grand Rapid's exclusive BMW MINI Jaguar and Land Rover Dealership.
Make Every Mile Memorable

Service center

Phone number (616) 600-9358

Service hours



(49 reviews)

A dealership’s rating is calculated by averaging its lifetime reviews. Includes reviews from DealerRater


Attention: Dan Erdei and Brett Sisson.

In these challenging times of the COVID-19 pandemic climate, it is very questionable about leasing a vehicle if one is in the high-risk category for COVID-19, such as myself. I would like to express a heartfelt THANKS for my extra special service on Thursday October 8, 2020. I haven’t felt like a princess, since my grandparents were alive. Dan Erdei is certainly a man of integrity as well as your BMW Detail Manager Brett Sisson. They both gave me peace of mind about my decision to lease a vehicle. Thanks so much Sharpe for your excellent standard of service.


Great Experience - Dan Erdei was excellent!

Dan helped evaluate my old X5 and get me into the car of my dreams! He was very helpful and informative about my options. We thought because of the low value of my trade in that things might not work, but Dan was able to work with my husband to find a solution. I love my new X5! I drive all over the state and it is now fun.....


Extremely disappointed with my service experience

I recently purchased a used 5 Series (not through Sharpe). I brought it to them because who better to inspect, diagnose, and let me know exactly where the car stands, right? They are expensive, but I was willing to pay the premium for their presumed expertise. I came in and paid for an oil change, as well as two $80 diagnostic fees, one for the iDrive and one for low boost. I have no idea what I got for that $160, but they failed to properly diagnose either problem. My iDrive controller is not responding. They tell me I need a new one. A basic diagnostic scan shows that the controller is sending all commands properly, but the head unit is faulty. I had a low boost condition code. They write me for two new turbos, when a simple smoke test shows a vacuum leak (about $5 and 5 minutes to fix). Apparently there was a "courtesy inspection" as part of the oil change. I’m not sure what this entailed. They missed a transmission line that was leaking and completely came off of the fitting THE NEXT DAY. Other things missed by their inspection include a torn air filter and warped and grooved brake rotors. On a positive note, they seem to have actually changed the oil, and the waiting room is very nice.

Dealer response

Thanks for your feedback Michael. Your vehicle was inspected by one of our Master technicians. We did find the vacuum leak and it is noted on your invoice but, unfortunately, that rarely addresses the issue in its entirety. We would be happy to re-address our findings with you and walk you through our diagnostic process to make sure you are comfortable with how we arrived at the conclusion. We understand your frustration and do not want you walking away unsatisfied!


Great Experience at Sharpe

Just bought my first car BMW M235XI at Sharpe BMW. Dan Erdei was an amazing help and and I will be returning to Sharpe BMW and look forward to working with Dan again in the future! :)


Awesome experience

Just got my first car BMW 328ix in Sharpe and enjoyed that pleasant service from Michael Seech and his colleague. BTW: did you find some make up finally for me?

Dealer response

Glad Michael was able to help you find your first BMW Linyuan! We are here to help in any way.


Great out-of-state experience!

We purchased a recent model/low mileage car from Sharpe and had a phenomenal experience. We’re from out of state, and Shaun made the process pleasant, trouble-free, and quick! We flew in and were in and out in about an hour.

Dealer response

Thank you for the great review! We are very happy to hear you had a phenomenal experience. This is something we strive for everyday. Enjoy your new vehicle! Best, Sharpe Management



I have been Sharpe’s customers since 2001. I purchased from these people three X5 V8 and two 7 LI series vehicles. Always polite, ready to help. The service a little pricey but good quality. Tom Dunn, service manager, Jason Bigollow service advisor, George Sr., George Jr. owners, Bill service technician all special people. Certainly not everything goes 100% perfect but overall it is one of the best dealerships I worked with.

Dealer response

Hi Richard, Thank you very much for this great review! We are glad to hear you've had a great experience with us and our team. We look forward to having you back! Best, Sharpe Management


Stay clear of this place

I purchased an X1 last month. Anthony Soule was fine; however, a female by the name of Mary McCabe was a totally different story. Never thought that I’d experience racism as well as white-privilege from this place.

Dealer response

Good Afternoon, Thank you for taking the time to submit a review with us. We are extremely sorry to hear that your experience with our dealership was not up to expectations. Our general sales manager, Jason Deutsch, would very much like to discuss your experience and what we can do to ensure we continue to improve our customer experience. Please feel free to contact him directly at 616-222-0533 or by email at Thank you and have a wonderful day!


No Respect For Customers

I contacted Anthony regarding a new build. He initially told me Sharpe was the only dealer in the state that could obtain this particular model and that it would only take 6-8 weeks to build (both incorrect and he admitted to as much after I pointed this out to him). He then said he would get back to me the following day regarding allocation. I never heard back from him despite multiple calls and emails. Steer clear of this place.

Dealer response

John: Thank you for your review. Feedback from great customers like yourself, positive or negative, provides us here at Sharpe BMW a wonderful opportunity to learn and grow. We understand that mistakes do happen from time to time, and for that, I sincerely apologize. I will be certain to makes some adjustments with my staff so that we may avoid this in the future. The 2017/2018 BMW M2 that you were inquiring about is a very limited production vehicle. We field internet leads and phone calls from all over the country from buyers looking for allocation availability, because they are not available in their own market area. We have been awarded 3 allocations for this model and have sold/delivered one so far. and have one sold order waiting for an allocation. This means that we have one available to sell moving forward. We would love to opportunity to prove to you our worth. We are a very reputable company here in West Michigan with a very strong following of happy clients. I'd be very motivated to add another one if you are willing to give us the opportunity. Please feel free to contact me anytime so that we may discuss this in further detail. Thank you again for the feedback, and allowing us an opportunity to earn your business. Sincerely, Jeremy D. Dutcher BMW Sales Manager Sharpe BMW 616.222.0509


Awesome Experience!!

I just purchased a 2013 BMW X5 and couldn't have been more satisfied with my experience. Steve Glenn was professional and made my buying experience simple, easy and quick. I would highly recommend Steve and this dealership to anyone looking to enter the BMW family.

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