[{"id":486727,"firstName":"Ian","lastName":"Gray","titleText":"Sales Associate","shortBioText":"I came from Jamaica to the states in 1998 and have been working in sales ever since. I've lived in 3 states (Maryland, where my wife is from and my two girls were born; Arizona and now NC). My favorite pastime, besides spending time with my family, is to golf. If I'm not playing golf, I'm watching golf. If I'm not watching golf, I'm thinking about golf! 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Dealers  /   Greensboro, NC  /  Rice Toyota

Rice Toyota

4.8 out of 5 4.8
1013 reviews
2630 Battleground Ave Greensboro, NC 27408
Rectangle 48
Sales 1:00 PM - 5:00 PM
Service 8:00 AM - 3:00 PM

Rice Toyota Hours

Sales

Monday

8:30 AM - 8:00 PM

Tuesday

8:30 AM - 8:00 PM

Wednesday

8:30 AM - 8:00 PM

Thursday

8:30 AM - 8:00 PM

Friday

8:30 AM - 8:00 PM

Saturday

9:00 AM - 8:00 PM

Sunday

1:00 PM - 5:00 PM

Service

Monday

7:00 AM - 7:00 PM

Tuesday

7:00 AM - 7:00 PM

Wednesday

7:00 AM - 7:00 PM

Thursday

7:00 AM - 7:00 PM

Friday

7:00 AM - 7:00 PM

Saturday

7:00 AM - 6:00 PM

Sunday

8:00 AM - 3:00 PM

Dealer website
Dealer website
New (888) 420-5043
Used (888) 850-2304
Service (888) 851-9975

Inventory

NEW
$30,191 MSRP $30,191
2019 Toyota C-HR
  • Exterior Color: Blizzard Pearl
  • Interior Color: Black
  • Transmission: Automatic CVT
  • Drivetrain: FWD
NEW
$25,804 MSRP $25,804
2019 Toyota Corolla Hatchback
  • Exterior Color: Aqua
  • Interior Color: Black
  • Transmission: 6-Speed Manual
  • Drivetrain: FWD
NEW
$46,395 MSRP $46,395
2020 Toyota Avalon
  • Exterior Color: Red
  • Interior Color: Black / Red
  • Transmission: 8-Speed Automatic
  • Drivetrain: FWD
NEW
$40,504 MSRP $40,504
2020 Toyota RAV4 Hybrid
  • Exterior Color: Black
  • Interior Color: Light Gray
  • Transmission: Automatic CVT
  • Drivetrain: AWD
NEW
$22,840 MSRP $22,840
2020 Toyota Corolla
  • Exterior Color: Gray
  • Interior Color: Black
  • Transmission: Automatic CVT
  • Drivetrain: FWD
NEW
$28,411 MSRP $28,411
2020 Toyota Camry
  • Exterior Color: Black
  • Interior Color: Black
  • Transmission: 8-Speed Automatic
  • Drivetrain: FWD

Our Employees

5.0 out of 5
(5.0) 177 reviews

Ian Gray

Sales Associate
5.0 out of 5
(5.0) 21 reviews

Jordan Atkinson

Sales & Leasing Professional
5.0 out of 5
(5.0) 56 reviews

Terrence Smith

Product Specialist
5.0 out of 5
(5.0) 10 reviews

Shawn Williams

Product Specialist
4.9 out of 5
(4.9) 9 reviews

Ashley Sidey
4.8 out of 5
(4.8) 59 reviews

Andy Slaughter

General Sales Manager
4.8 out of 5
(4.8) 23 reviews

Neil Kelly

Sales Manager
4.8 out of 5
(4.8) 20 reviews

Richard Beachem

Sales Manager
4.7 out of 5
(4.7) 20 reviews

Lou Gonzalez

Sales Manager
4.7 out of 5
(4.7) 7 reviews

Marcus Bryant

Sales & Leasing Consultant

 View All Employees
View All Employees

About Our Dealership

Dealer on Cars.com since September 2017

Greensboro New Toyota, Used Car dealer- Rice Toyota. Car dealership for sales, service, repair, parts, rentals, and car

...

loans in Greensboro, NC. Research our entire inventory of new, used cars, get a quick quote, find special finance/lease deals on new, & calculate payment options. Make a service appointment online, reserve a Toyota rental car, browse the online parts & accessories store. Take a virtual tour of our state of the art Toyota Certified Collision center for all of your auto body needs. Our internet team is standing by to help you. Our mission is to provide you products & services that respect your time and your budget.

"We Treat You Right!"

Photos & Videos

6
Photos |
Video

Service

Wheel Balance

$59.95

Tire Rotation

$19.95

Battery Service

$39.95

Wheel Alignment (4WD)

$89.95

See All Service & Price Information

RepairPal Certification

  • Warranty - At least a 12,000-mile / 12-month warranty on parts and labor.
  • Price - Fair prices, measured by comparing them to the RepairPal Price Estimator.
  • Technician Quality - Technicians and advisors are properly trained, retained, and certified for quality.
  • Customer Satisfaction - A verified collection of valid online dealer reviews to demonstrate exceptional service quality.

Reviews

4.8 out of 5 4.8
1013 lifetime reviews. Includes reviews of Rice Toyota from DealerRater.com A dealership's rating is calculated by averaging scores from reviews received in the past 24 months.

Read reviews that mention:

All Reviews recommend ian great deal new ride pleasant buying help find great recommend great experience pressure buy super helpful great salesman salesman knowledgeable friendly and knowledgeable knowledgeable and helpful
All Reviews recommend ian great deal new ride pleasant buying help find great recommend great experience pressure buy
All Reviews recommend ian great deal new ride pleasant buying help find great recommend great experience pressure buy super helpful great salesman salesman knowledgeable friendly and knowledgeable knowledgeable and helpful
  • 5.0 out of 5
    Again the Best Experience of any Dealership
    by Smokies Deacon from DealerRater.com
    December 4, 2019

    This is the second vehicle within 18 months that we have purchased from Rice Toyota. We traveled 234 miles just because they are that good. Ian Gray... is by far one of the most honest individuals that we have ever worked with. Along with Neil Kelly you can not go wrong. They are there for you. They both go the extra distance to ensure the best deal for both us as consumer and Rice Toyota. I will always recommend Rice Toyota to family and friends. Our daughter purchased a new 4 runner last spring and as the slogan goes, "At Rice Toyota we make it right!" Keep up the Great Work.

    5.0 out of 5
    Customer Service
    5.0 out of 5
    Quality of Repair
    5.0 out of 5
    Friendliness
    5.0 out of 5
    Pricing
    Does recommend this dealer
    Shopped for a new car
    Did not make a purchase
    0 people out of 0 found this review helpful. Did you?
    Worked with:
    Ian Gray

    Sales Associate

    (5.0) 177 reviews
    Neil Kelly

    Sales Manager

    (4.8) 23 reviews
  • 5.0 out of 5
    Easy buying process
    by satisfiedcustomer! from DealerRater.com
    December 3, 2019

    Everyone at Rice Toyota Was extremely professional in helping us buy our Toyota 4 Runner. I give them my highest recommendation for customer service and... professionalism. They made the car buying process extremely easy. I will definitely buy another car from Rice Toyota in the future.

    5.0 out of 5
    Customer Service
    5.0 out of 5
    Quality of Repair
    5.0 out of 5
    Friendliness
    5.0 out of 5
    Pricing
    Does recommend this dealer
    Shopped for a new car
    Did not make a purchase
    0 people out of 0 found this review helpful. Did you?
    Worked with:
    Ian Gray

    Sales Associate

    (5.0) 177 reviews
    Andy Slaughter

    General Sales Manager

    (4.8) 59 reviews
    Mary Catherine Rice

    General Manager

    (4.4) 16 reviews

  • FEATURED REVIEW

    5.0 out of 5
    Dealing with the Best!
    by DIANA herbin from reidville nc
    January 4, 2017

    I was scared to shop around for a vehicle due to bad experiences from a previous car dealer. I can honestly say I had a great experience working with Rice... Toyota (James Howell as salesman.) I told him payment range i needed to be in and we stayed at that range. He didnt try to hinder me into anything i couldn't afford or wasnt comfortable with.

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    Does recommend this dealer
    Shopped for a used car
    Did make a purchase
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  • 5.0 out of 5
    2019 Toyota Highlander
    by Lizwmeeks from DealerRater.com
    November 30, 2019

    Ian Gray took great care of my husband and I as we were looking for a new vehicle. He spent quite a bit of time with my husband and later with me and... was very patient in answering all of our questions. We are very pleased with our new car and highly recommend Ian and Toyota!

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    Does recommend this dealer
    Shopped for a new car
    Did not make a purchase
    0 people out of 0 found this review helpful. Did you?
    Worked with:
    Ian Gray

    Sales Associate

    (5.0) 177 reviews
    Lou Gonzalez

    Sales Manager

    (4.7) 20 reviews
  • 5.0 out of 5
    My wife & I want to thank Andy for all his work to put...
    by Psycho from DealerRater.com
    November 17, 2019

    My wife & I want to thank Andy for all his work to put together the deal on our 2020 RAV4 Well worth the over 3 hour drive, I have made this drive 4 times... To buy All my Toyota's here Dan Failor

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    Does recommend this dealer
    Shopped for a new car
    Did not make a purchase
    0 people out of 0 found this review helpful. Did you?
    Worked with:
    Andy Slaughter

    General Sales Manager

    (4.8) 59 reviews
  • 5.0 out of 5
    2020 Rav4 Hybride
    by ebiedrx55 from DealerRater.com
    November 17, 2019

    I came in knowing the exact car I wanted. The sales team informed me what they had in inventory and assisted me in the sale of the car. The entire staff... was informative and friendly. I recommend this dealership to others.

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    Does recommend this dealer
    Shopped for a new car
    Did not make a purchase
    0 people out of 0 found this review helpful. Did you?
    Worked with:
    Jordan Atkinson

    Sales & Leasing Professional

    (5.0) 21 reviews
  • 5.0 out of 5
    Exceptional Service!
    by julymoon from DealerRater.com
    November 11, 2019

    Ryan, Chris, Zack, Lou and the entire team went above and beyond to give us an A+ customer service experience! They worked tirelessly until the deal was... done. We will never go anywhere else but Rice! They answered all of our questions and treated us like family. Highly recommend!

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    Does recommend this dealer
    Shopped for a used car
    Did not make a purchase
    0 people out of 0 found this review helpful. Did you?
    Worked with:
    Lou Gonzalez

    Sales Manager

    (4.7) 20 reviews
    Chris Bruce

    Sales & Leasing

    NOT RATED
    Ryan Capano

    Sales & Leasing

    NOT RATED
  • 1.0 out of 5
    Poor service horrible experience would only try to get me...
    by D from DealerRater.com
    October 30, 2019

    Poor service horrible experience would only try to get me to finance when I was looking to lease. 3 weeks of my time wasted dealing with them

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    Does not recommend this dealer
    Shopped for a new car
    Did not make a purchase
    0 people out of 0 found this review helpful. Did you?
    Dealer Response

    Due to the financial privacy involved with your review we are unable to comment here. Please contact us at 336-288-1190 if you would like to discuss t...he financial options banks offered to you.

    Worked with:
    Ian Gray

    Sales Associate

    (5.0) 177 reviews
    Carlos Lemus

    Floor Manager

    (4.3) 9 reviews
  • 5.0 out of 5
    Trusting customer service like no other!! Valuable!
    by Bashe from DealerRater.com
    October 20, 2019

    We visited 3 other dealerships and left immediately due to poor customer service and lack of trust. Then, We stepped foot out of our vehicle at Rice Toyota... , Avery introduced himself , earned our trust and was definitely committed to meeting our needs. We never felt that Rice Toyota just wanted to make a sale, but we did feel Rice Toyota advocated to give us what we wanted. The dealership is beautifully convenient and customer friendly. The staff is genuinely willing to service you! Toyota is the Chic-fil-A of dealerships. #2019Highlander

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    Does recommend this dealer
    Shopped for a new car
    Did not make a purchase
    0 people out of 0 found this review helpful. Did you?
    Worked with:
    Andy Slaughter

    General Sales Manager

    (4.8) 59 reviews
    Jason Ritter

    NOT RATED
    Avery Cox

    Sales & Leasing Professional

    NOT RATED
  • 5.0 out of 5
    New car
    by Elizabeth Martinez from Asheboro
    October 19, 2019

    They had great customer service and very nice and polite. They were excellent with their service. High recommend to new people looking for a new car.

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    Does recommend this dealer
    Shopped for a new car
    Did make a purchase
    0 people out of 0 found this review helpful. Did you?
    Worked with:
    Ryan Capano

    Sales & Leasing

    NOT RATED
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