Brian Holmen - A Salesperson's Saleperson
November 5, 2018
Up front, I want to disclose that my father sold GM products for 40+ years. I have been in sales since 1978 and I am very critical of the sales people I work with. That said, I want to relate our experience from yesterday with Brian and Snell Motors... My wife and I had recently rented a Cadillac ATS Luxury model while on vacation in North Carolina. Both of us were extremely impressed with it. Doing some research on getting home I determined that the Premium model would be a better fit for what we would want. In looking for a Certified low mileage ATS Premium model on the internet - we found one at Snell Motors in Mankato. As this is an hour and a half drive from our home, I called to confirm that the unit was still available. Luck of the draw, Brian Holmen took my call. Over the phone, Brian's demeanor was very positive. He checked to confirm it was still available, which it was, and I told him that we would like to drive over and see it.. Upon our arrival, we met with Brian. The ATS was actually being detailed for our inspection, so we made small talk while waiting. Brian did an excellent job of building rapport and working in a consultative manor. My wife, who is very intolerant of "high pressure" tactics was immediately put at ease. The detail person (I think it was Jacob) brought the car into the showroom and we spent 10 - 15 minutes looking over the car while Brian, Linda and I discussed features and controls of the Premium model. Now time for the test drive. I know the "typical" routine is for the salesmen to ride with the customer. Brian understood that we were serious buyers and knew what we were looking for. He offered to let us take it on an extended drive by ourselves. Major brownie points! Upon return, we let Brian know we were very happy with this car and wanted to own it - if a proper deal could be worked out. Brian got his manager, John Piowlski, to appraise our trade. Our numbers and John's numbers were not the same, but a compromise was reached relatively quickly, and on a friendly basis. It was late on a Saturday afternoon and I would not have had a problem if we had had to make a second trip to finalize the deal. John said that they should be able to get all the approvals and paperwork completed in 45 minutes. And they did. Matt Pierson, the F&I rep, did his job in a concise and professional manner. This was a very pleasant buying experience. I truly feel that when we're in the market for our next new vehicle I can call Brian and probably get it done mostly over the phone.