Smooth Buying Experience
November 6, 2018
I live about 250 miles from Atlanta but based on previous car purchases I knew it sometimes pays to travel to get a good price. I didn't choose Rick Case Kia because of their reputation. In fact, I didn't even read the reviews. I chose Rick Case because I found the specific exterior/interior color combination of the Kia Sorento I wanted and they had a recent price reduction posted on their website. I initiated contact via online form. That was on a Thursday evening and I was checking to confirm availability. I heard back late Thursday night that the vehicle was avaiable. I replied and asked about getting that posted price AND the 0% financing through Kia Motor Finance. On Friday I received an email from Kendrick, the Sales Manager, with an out the door price quote. There was a slight difference due to not being able to combine one of the offered rebates with the 0% financing but that was understandable. I asked Kendrick if they were being aggressive on trade-ins and he said they were. My trade-in was a Mazda 6 and Kendrick said that there is a Rick Case Mazda dealership close to the Kia one and that someone from there would be able to appraise my car. I had arranged for a relative to ride with me in case I decided to keep my Mazda. She had to cancel but after having talked to Kendrick I felt confident driving alone with the expectation I would get a fair trade value. I told Kendrick I would drive up Saturday and on Saturday morning, sales associate Dylan called me to confirm I was still coming and said to ask for him when I arrived. I arrived about 2:30 and Dylan had me supply some preliminary info for my trade-in. While my car was being appraised we took a test drive and Dylan thoroughly explained the features of the vehicle. When we returned Dylan had me fill out the credit app. He returned shortly with a final out the door price including my trade-in value. I signed right away because it just felt right - all the numbers were good. It did take a while to get in with Mr. Yi, the Finance Manager, because of problems with their system that day but he was very friendly and explained additional extended warranty options without making me feel overly pressured. After signing the final papers with Mr. Yi it took a while longer for them to finish detailing my new vehicle.
So there you have it. Probably less than 4 hours at the dealership total to purchase a new vehicle and trade one in. I don't think it can get much easier than that. And I'm loving my new Kia Sorento SX! Very refined ride quality. A few nitpicky things but, overall, Kia has done a great job.
I would definitely give Rick Case Kia a shot at earning your business if you have the opportunity.