New and used 2026 Kia Sportage for sale near New London, WI

Hue was fantastic, very responsive and took the time to answer all questions. We never felt pressured or rushed to make a decision. Hue worked with us to find a car as we are over 4 hours away form the dealership. Hue went out and took specific photos of the vehicle for us. Highly recommend Hue and the dealership.

Very good car overall. I like the fact that this year (2026) Kia went more the truck feel and structure with the Sportage rather than the sedan feel and structure. I perceive more stability and comfort compared to the previous models. It feels more durable.

The Appleton service department always make me feel like they appreciate my business. The facility is spotless. Great waiting room and great care for my vehicle. Employees are always friendly.

Great car for long distance and local transportation. It's equipped with the best infotainment system. The Kia connect app help you manage your car. It's running smoothly. This is so far the best car of the year.

I love my new KIA K5. The buying process was easy, the service professional. I look forward to working with Bergstrom in the future.

Great for local and long distance driving. Smooth handling not overly complicated infotainment system. Great gas mileage and pick up. Very comfortable interior just under my 2020 Honda CRV in looks and feel

This is my second time buying a new Kia from this dealership. I had my Sorento for 5 years before deciding to trade it in due to high mileage and a growing family. I researched quite a bit before deciding what I wanted to buy, and Bergstrom Kia of Appleton had one of the easiest sites to access the information I was looking for. Being able to compare prices & features, I was able to find a vehicle that was right for me before even stepping foot on the lot. I called to be sure it was in stock and after learning that it was, said I would be in the next day. I was greeted at the door, promptly assisted, and offered refreshments. After learning I had bought my previous vehicle there, they set me up with the same sales associate that I worked with the first time. Once again, Mo walked us through the purchasing process. I went for a test drive & Mo made sure any additional questions I had were answered. I put on a lot of miles each year, so Mo helped find us a better warranty that covered more mileage rather than a longer term. I went away satisfied and excited to be driving off in my first hybrid vehicle, a Kia Carnival HEV. I will go back for future vehicle purchases!

Upon arrival, we immediately noticed the bustling atmosphere, but due to our scheduled appointment, we waited briefly before Ron greeted us. Ron was exceptionally courteous, guiding us through various vehicles within my budget. Although my initial search yielded no results, Ron persisted, showcasing additional cars and highlighting attractive deals, ultimately leading me to discover a new 2025 model. The overall experience was outstanding.