New and used 2025 Toyota RAV4 XLE for sale near Ayer, MA

The sales team was easy to work with. The car was waiting for me to test drive when I arrived. Given the current Corona virus crisis, everyone was wearing face masks and hand sanitizer was everywhere to be found. Everyone was kind, courteous, and patient. The finance team made everything straight forward, and we were able to conclude our business and purchased the car in a very short period of time. I'm very satisfied with our purchase experience, and would recommend this dealership.

Excellent car, excellent service. I have a custom built RAV4 Limited so I paid a bit more than the MSRP for a standard RAV4 but it was worth every cent. This is my first SUV and my third Toyota. I really can’t say enough good things about it. It’s about the same size as most compact SUVs but it has plenty of room inside and is quite comfortable. The features are unreal. It does everything except drive itself but it will stop itself if you’re about to hit something. :) I’ve only had it about a month but based on my other Toyotas I hope I’ll have this one years to come. I gave my 2003 Camry to a friend and it is still running!

I’m always pleased with the service department at Prime Toyota especially Joe Walsh. He gets me in and out in a timely manner and explains everything and lets me know what step they are on. He was even able to take care of my recall during this service. Thanks again

This is my third RAV4. I like the comfort of it and the smooth ride. It's a hybrid and gas mileage has been excellent. I would recommend it.

Great experience. In and out oil change done quickly and professionally. Will bring our car back there for service. I would recommend to to others!

I had my first service today at Imperial Toyota and I couldn't be happier. It was a friendly greeting and the service was explained to me by the service rep Ayala and she had the truck back to me quickly at the quoted price. I would defiantly recommend they to family and friends.

Thanks to Fernando Columna for his attention and professional treatment, this was a nice experience ; the way we were treated was exceptional and we are in love with our vehicle’s choice. Thanks for everything.

Had a great experience with james Pierre. He was very knowledgeable and helpful throughout the entire process. Overall a very positive experience. I truly felt like I was in good hands with James. Highly recommend!!!

Had my car in for service jared was very helpful. I wish the state inspection wait wasn't so long but atleast jared let me know so I didn't wait over an hour

Amer and Alvin were both very helpful and accommodating. Dealership was very busy, but they kept things moving and got it done.

Professionally and oriented employees that care brought my vehicle in for maintenance Noticed upcoming work needed pictures were taken and given on estimates Would never go anywhere else trusted employees for honesty

On April 30th, 2021 I had an appointment at Prime Toyota for a humming sound I heard when I turn the steering wheel. At 6 am. I parked my car and left the keys in the dropoff box. Came back and pickup the car not checking the entire car. As soon as I got home with the car I noticed the right passenger side had dents and scratches. I called Prime and the call went to voice mail. My mistake one i never check the car before leaving the dealership and second when I call back I was very frustrated and didn't leave a message. I called the next morning and spoke with Lacey DaRose who told me to bring the car in. I drove all the way to Prime Toyota West Roxbury. Lacey went and spoke with the Fixed Ops Director Malinda Burgos who spoke to me like was stupid telling me she's not arguing. She then told me she would fix the car and gave me a rental within a week, I told her to put it in writing and she wrote on one of her business cards and gave it to me.Here's my intake on all this, You never inconvenience a customer. She should have taken the car the same day to have it fixed and gave me a car . She told me to give her a week to call and let me know when a rental will be available . A week for me is a liftime especially the incident happen right there at the dealership. I gave her 3 business days. I called on the third business day and left her a messages she never called back. I was very upset the forth day and drove up to Prime Toyota, and met Alwin customer relations at the new Parkway Toyota and he made my day. I told him what had happened and he took care of the problem right away. He took my car and have it sent to the body shop and gave me a rental. Also Jason DaSilver both gentlemen were awesome and I honestly had no intention of going back to this dealership until I met these professional men. I just want to say thank you to Alwin from customer Relations and Jason Dasilver for such great customer service and your my only reason for going back to this dealership. Your both truly remarkable.Thanks so much!

Was very happy with this dealership my experience was overwhelming most of all because I had the best service and sales person her name was Natasha Alexandre and I couldn’t have found a better person to take care of me considerate in every way and her service was top notch thank you and I will definitely be back and let everyone know.

I had a great experience-my new car was ready and waiting for me the moment I arrived. The process was smooth, efficient, and hassle-free. Highly recommend for anyone looking for a stress-free car purchase!

Always a great experience at Imperial Toyota! Devin in service is super friendly and consistently helping me keep my Corolla running at peak performance.

I was there looking for a Honda my experience there was ok sometimes dealer seemed more concerned about his vacation but my purchase was good and o love the honda

Bought a Corolla there, had maintenance done today, wonderful experience! Very fast and professional dealer, great staff. I was done within an hour. Highly recommend this dealer.

Had a great experience buying my Rav4 Prime from John T. He was prompt and responsive. Answered all my questions. Showed me all the special technology features.

After finding a used car listed on cars.com I ran right over to the Littleton dealership to check it out. The car had just been received at the dealership and needed to go through the Toyota check. I met with two salesmen during the course of a week, Jon M and Richard G. Both went over and above when assisting me with the vehicle even at closing time. I would recommend them for your car purchasing needs.

I bought a Toyota Rav 4 for a good price. So happy with it so far. Everyone there was so helpful and friendly. I'd definitely recommend Westboro Toyota to others.