New and used 2025 Volkswagen Atlas SUVs for sale near Lake Geneva, WI

Once again, we are extremely happy with our repeat business with Jeremy Weathers and Boucher VW. They never let us down.

Bought a new Kia Seltos from Boucher Kia, and the sales and management folks with whom we dealth throughout the process were always respectful and as helpful as they could be. Did experience two significant frustrations, neither of which appears to be the fault of the dealership. The first was a 6+ month wait for the Seltos we ordered to be delivered. This kind of delay is on Kia, more than the dealership, so I don't fault them. The second frustration was that the 2WD version of the Seltos we ordered is apparently not something Kia gets a lot of orders for and thus is not something they want to produce very many of. The car Kia produced to fill our order and sent to the dealer was the 4WD version of what we ordered. The dealership apologized and gave us a discount off the higher 4WD price, but again the core problem was with the company. If Kia doesn't want to sell a 2WD version of this Seltos trim, their website should not offer it as an option. That said, so far we really like our new Seltos, and we give the Boucher dealership credit for working with us.

While I did not end up purchasing a vehicle here (I was in the market for a Subaru). I would absolutely recommend them. They let me know when one of the cars I was interested in sold since I was driving from out of town. They also were very up front with pricing options and financing options. I worked mainly with Cameron and Eric. If you’re in the market for a VW car I would absolutely recommended making your purchase here.

Matt and Greg were wonderful. Very professional and thorough. They took the time to answer all my questions. I would highly recommend this dealership and their service department.

Ben was an awesome sales person!! Very easy going and very knowledgeable!! Great job Ben!!

This is the place for a new or used car, great service very much respect

Very professional dealership. Jeremiah was wonderful to work for and not pushy towards the sale. I bough a used vehicle but it was in nearly perfect condition. Will definately be looking to purchase antoher jeep from them.

Today I purchased a new Volkswagen Tiguan from this store. I had a pretty good idea of what I wanted, previously having done a ton of my own research. From there I worked with Avery and Sandi who were both knowledgeable and thoroughly answered all my questions. They were patient with my indecision, showing me 3 different trims of the same model to make sure I was entirely happy with my choice, and even helped me figure out how to save the most with financing. The Finance Manager, Jason, was great as well. I feel like he got through the paperwork in record time! All employees I came into contact with were amazing! Very friendly and good conversationalists. I felt like I knew them and they made me super comfortable. I have to say, I actually enjoyed their company and was mostly chatting and laughing, I never felt pressured and didn't feel at all like I wasted a day buying a car. This is coming from someone who does NOT trust salesmen the majority of the time (sorry) and DREADS things like this. This place is fantastic! ⭐️⭐️⭐️⭐️⭐️ I will continue to recommend this store to anyone looking for a trustworthy place to car shop. Thanks for everything, guys!

Very friendly staff and helped us out with all questions we had. Easy to work with. Clean facility and easy to find our way around. Very accommodating for us and our kids while we picked out a vehicle

We have been doing business with Frank Boucher since 2016 and we are always treated with kindness and respect. They have always met our needs for us and our family, as well as, quick service. Not to mention their excellent customer service and support. The only place we purchase or trade in our cars. Highly recommended so stop in and check them out!

We were treated very well - both the sales manager and the sales rep were friendly, courteous, and knowledgeable. Very happy with our purchase. Go Taos!