Using what could be the strangest automotive tagline since “The Fit is Go,” Toyota will launch a media campaign during the first quarter of Super Bowl XLIII for its new Venza crossover.
From the description, Toyota is going to position the Venza for folks who are into cool design.
We’re not sure about the approach, but the company spent some serious time investigating it.
"With the launch of Venza, we wanted to dig deeper, so we reached out for new research that combines cognitive neuroscience, anthropology and sociology," said a spokesperson from the ad agency.
We’ll see how that works Sunday.