Akio Toyoda, grandson of Toyota’s founder and current president of Toyota Motor Corp.,
apologized for the current recalls involving some 6 million vehicles in the U.S. alone.
“"I offer my apologies for the worries," he said. "Many customers are wondering whether their cars are OK." He also called the situation a “crisis” for the company.
Industry anaylysts in Japan noted that the news conference was not only hastily put together, but also comes too late in terms of damage control.
Other news items surrounding the Toyota recall this morning include:
Car and Driver, the noted enthusiast car magazine, makes light of the recalls with an image of Harry and Lloyd from the movie “Dumb and Dumber” driving a Camry. It then puts the number of fatalties in context before breaking down the recalls and telling what you can do to stop a runaway car.