Competes with: Very little — cars this pricey usually have two doors, not four
Looks like: The old Rolls-Royce Phantom got a lot of subtle, stately changes
Drivetrain: Twin-turbo, 6.75-liter V-12 with 563 horsepower and eight-speed automatic transmission; rear-wheel drive
Hits dealerships: Early 2018
Rolls-Royce’s flagship sedan, the Phantom, enters its eighth generation for 2018 on a new, all-aluminum platform that the British ultra-luxury brand says will eventually underpin all its cars. Rolls says the nameplate harkens all the way back to 1925, when Sir Henry Royce first coined it. And much coin this will cost: The new Phantom starts at $450,000 for a regular-wheelbase edition; a long-wheelbase variant will set you back at least $530,000. That’s territory typically reserved for two-door exotic cars, or maybe an uber-optioned Bentley Mulsanne. Similar money could also fetch a 19-carat diamond ring or original Norman Rockwell, though we suspect anyone with the means for a Phantom already has such accessories.