CARS.COM — When it comes to monocultural moments, you’d be hard-pressed to find an event that brings the American people together quite like the NFL’s Super Bowl … commercial breaks! As the big interludes approach on Feb. 4, a select few automakers are taking advantage of the primo Your-Ad-Here space and dropping spots (and a whole ‘lotta dosh) to direct your attention toward their latest offerings in between plays during the biggest game of the NFL season.
Related: Super Bowl Auto Ads Drive Shoppers
Car commercials probably won’t dominate the Monday-morning water cooler conversation quite as much as last year, however. Data in on Super Bowl 51 suggested that automotive ad spending was on the decline for the first time in six years as automakers offered up $70.7 million. This year, only Kia, Hyundai, Lexus and Toyota are confirmed for Super Bowl commercial spots; Buick and Honda will be on the sidelines after appearing in 2017.
Even so, whether you’re a Philadelphia Eagles fan relishing the prospect of revenge after 14 years of waiting, or a New England Patriots fan thoroughly unconcerned about this one because rings, man, everybody can feel a little bit better about themselves no matter the outcome after watching these commercials. Come, laugh and cry with us as we cavort through the below exercises in corporate psychology: