2019 Milwaukee Auto Show: 2020 Hyundai Palisade Tops 5 Things You Can't Miss

19Milwaukee-3.jpg illustration by Paul Dolan

Sometimes known by the nicknames Brew City and the City of Festivals for its plentiful breweries and annual Summer Fest in June and July, Chicago’s neighbor to the north is often overshadowed by the Windy City. It’s not really a fair comparison, though; Chicago is Chicago, but who doesn’t love an afternoon spent strolling the shops and the Milwaukee Public Market in the Historic Third Ward? Or meeting the friendly Wisconsinites always quick to welcome visitors? Plus, this weekend kicks off another reason to visit this great Midwest metropolis: the 2019 Greater Milwaukee International Car & Truck Show.

Related: Video: How to Shop at an Auto Show

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The show kicks off Saturday at the Wisconsin Center, 400 W. Wisconsin Ave. in downtown Wisconsin, and runs for nine days. With more than 500 vehicles from some 30 auto manufacturers, the auto show’s got more cars than Wisconsin’s got cheese curds … OK, maybe not quite that many, but a lot. Even non-car-enthusiasts/shoppers will find plenty to do, such as an 18-hole minigolf course that benefits Feeding America of Eastern Wisconsin and a craft beer tasting event from 7-9:30 p.m. on Feb. 28 — oh, and Subaru’s pet adoption event from 10 a.m. to 3 p.m. Saturdays and Sundays and 4-9 p.m. Thursday, where you can test-drive your new dog right there on the show floor.

The show runs through March 3; hours are 10 a.m. to 10 p.m. Saturdays, 10 a.m. to 6 p.m. Sundays, 3-9 p.m. Monday through Thursday, and noon to 9 p.m. Friday. Admission is $12 for adults, $9 for senior citizens age 62 or older and active or retired military members with proper I.D., and free for anyone age 16 or younger. Purchase tickets online here to save $1 on adult tickets. For more info, visit the show’s website.

Here are five things you can’t miss at the 2019 Greater Milwaukee International Car & Truck Show:

1. 2020 Hyundai Palisade


With the unveiling of the Palisade at the 2018 Los Angeles Auto Show in November, South Korean automaker Hyundai introduced its all-new flagship SUV — a three-row, eight-seat hauler that will appear at the Milwaukee auto show before it hits dealer showrooms this summer. Marketed as an SUV geared toward families, the Palisade competes with the Ford Explorer, Honda Pilot, Nissan Pathfinder and Toyota Highlander. Take the opportunity to get inside the Palisade and check out family-friendly features like the SUV’s 16 cupholders, seven USB outlets and plentiful standard safety features like forward collision alert with pedestrian detection and lane keep assist.

“The new 2020 Hyundai Palisade clearly evokes design imagery worthy of Hyundai’s flagship SUV, with new levels of all-road, all-weather capability, technology, safety, roominess and efficiency, all packaged in cutting-edge design,” said Mike O’Brien, vice president of product, corporate and digital planning for Hyundai Motor America, in a statement. “This new Hyundai SUV is the ultimate family vehicle for practical, comfortable daily use and memory-making road trips whenever the appeal of the open road should beckon.”

2. Test Drives

01-ram-1500-2019-angle--exterior--front--grey.jpg 2019 Ram 1500 | photo by Christian Lantry

Grab the keys to a Fiat Chrysler Automobiles or Volkswagen vehicle at the Milwaukee auto show’s ride-and-drive event and test it out without having to visit a dealership. Eligible show goers can hit the urban streets of downtown Milwaukee in more than two-dozen brand new models from a least five brands. FCA test-drive hours are 10 a.m to 5:30 p.m. Saturdays and Sundays, and 1-5:30 p.m. March 1; VW test-drive hours are 3-7 p.m. Feb. 28, noon to 8 p.m. March 1, 10 a.m. to 6 p.m. March 2, and 10 a.m. to 5 p.m. March 3. Models available for test drives are listed below.

  • Chrysler: Pacifica minivan and 300 sedan
  • Dodge: Challenger coupe, Charger sedan and Durango SUV
  • Fiat: 124 Spider roadster, 500 hatchback, 500X SUV
  • Jeep: Cherokee, Grand Cherokee, Renegade and Wrangler SUVs
  • Ram: Ram 1500 pickup truck
  • Volkswagen: Atlas and Tiguans SUVs, Golf GTI hatchback, and Jetta and Passat sedans

3. Low … Ride … Er

Lowrider_Lincoln.jpg @darcy.moen via Twenty20

All … your … friends … know the lowrider. Now you can get in the know, too, at the lowriders display at the Milwaukee auto show courtesy of Reyes Customs, PJ’s Garage and Mexican Fiesta. These colorful, customized, close-to-the-concrete cars, often outfitted with hydraulics enabling occupants to raise and lower the chassis, will be on display in all their garish glory as a healthy reminder that there’s a whole contingent of cool urban auto enthusiasts out there. The collection of models from the 1980s and earlier will also feature lowrider motorcycles, and is definitely “the one to meet, yeah.”

4. American Icons


See a 1976 Cadillac Eldorado convertible — one of only 200 made to commemorate America’s bicentennial — along with a Pontiac Trans Am once owned by the late Burt Reynolds, and an original 1953 Chevrolet Corvette juxtaposed with a 2019 Corvette ZR1 at this display of notable American autos, at the Modern American Automotive History Collection.

5. Luxury and Restored Cars

Gawk at how the other half lives with a fleet of high-end luxuries on display at the show. Check out pricey rides from Audi, BMW, Jaguar, Land Rover, Maserati, Mercedes-Benz and more in the Luxury Zone. In addition, vintage-car lovers can also enjoy a display of restored vehicles at the Bennett Coachworks Showcase, considered to be the largest auto restoration service provider in southern Wisconsin, according to show spokesperson DeeDee Taft. Bennett Coachworks is expected to present a “unique ‘Barn Finds‘ exhibit.”’s Editorial department is your source for automotive news and reviews. In line with’s long-standing ethics policy, editors and reviewers don’t accept gifts or free trips from automakers. The Editorial department is independent of’s advertising, sales and sponsored content departments.

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