I think it was fantasy author Terry Pratchett (that’s Sir Terry to you, by the way) who once said that the important thing about football is that it’s not just about football, and no football game exudes not-just-footballness more than the Super Bowl. While this year’s contest between the Los Angeles Rams and the New England Patriots will draw in millions of viewers from across the country, millions more viewers will be drawn in by everything but the game. And you know what that means: show-stopping commercials.
In time-honored tradition, car commercials will play a part in the interludes. Super Bowl 52 didn’t feature a ton in the way of automotive advertising — the flashiest campaign among them was for the newly introduced Kia Stinger — but the 53rd matchup Feb. 3 promises spending from Audi, Hyundai, Kia, Lexus, Mercedes-Benz and Toyota.
Only watching for the wheels? We hear you. Check out our ongoing roundup of each car brand’s commercials as they come to us below.