2023 Nissan Ariya Launches With Smaller Battery, Lower Price

nissan-ariya-2023-06-angle--brown--exterior--rear.jpg 2023 Nissan Ariya | photo by Christian Lantry

During the last couple of years, loads of electric vehicles hit dealerships and Nissan was hoping its Ariya compact SUV would be one of them, but pandemic and supply chain delays pushed back its launch. The 2023 Nissan Ariya is finally going on sale later this fall, with base models starting at $44,485 (all prices include destination).

Related: Up Close With the 2023 Nissan Ariya: Airier Interior Shows Promise

The Ariya will be available in six trims with front-wheel drive or all-wheel drive and two types of batteries: a standard-range 63-kilowatt-hour battery or a long-range 87-kWh battery. Nissan says the long-range battery is EPA-estimated at 304 miles of range with FWD, but the standard battery is much less at 216 miles with FWD (AWD range estimates have not yet been announced).

Nissan previously announced pricing for models with the long-range battery pack, and the automaker has now announced pricing for models with the smaller, more affordable battery.

The new base Engage trim with the 63-kWh battery and FWD starts at $44,485; that model with AWD starts at $48,485. Variants with the long-range battery and FWD start at $48,485; AWD bumps that to $52,485. The lineup tops out at $61,485 for the highest trim with the long-range battery and AWD.

Prices have gone up slightly since they were originally announced last year, but Nissan said that customers who participated in the earlier reservation program will still be able to purchase their Ariya at the lower original price.

All models come with standard features such as Nissan’s Safety Shield 360 suite of safety systems, the ProPilot Assist driver-assist system, a 12.3-inch center display, wireless Apple CarPlay and wired Android Auto.

The Ariya competes against other mainstream electric SUVs like the 2023 Ford Mustang Mach-E, which starts at around $48,000 after orders closed for 2022 models and Ford raised prices for model-year 2023. The Mustang Mach-E has an EPA-estimated range of 247 miles to 314 miles, depending on battery size and trim. It also goes against the 2023 Volkswagen ID.4, which starts at around $39,000 and gets between a manufacturer-estimated 208 miles of range and an EPA-estimated 275 miles.

FWD versions of the 2023 Nissan Ariya go on sale later this fall; Nissan said AWD models have been delayed until spring 2023.

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News Editor Jennifer Geiger joined the automotive industry in 2003, much to the delight of her Corvette-obsessed dad. Jennifer is an expert reviewer, certified car-seat technician and mom of three. She wears a lot of hats — many of them while driving a minivan. Email Jennifer Geiger

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