Survey: Most Buyers Still Wary of Electric Vehicles

Earth Day may have come and gone, but mass market electric vehicles are on the horizon. What do potential Nissan Leaf and Chevy Volt buyers think about electric vehicles? We surveyed more than 1,000 men and women and asked them about their concerns regarding EVs.

What would prevent on-the-fence buyers from taking the EV plunge? Fifty-four percent were most concerned with range anxiety in all-electric vehicles such as the Leaf, and 43% said they drive too far to even consider a Leaf or other EVs with a 100-mile range.

They also have high expectations on how long these vehicles should take to charge: 41% said it should take less than two hours. The Leaf is expected to take eight hours on an advanced 220-volt outlet.

According to Nissan, demand for the Leaf is already outpacing the automaker’s likely early supply. How is that possible if our survey showed a vast majority of consumers unlikely to consider them? These vehicles will be produced at niche vehicle levels, meaning just a small group of consumers will make them successful.

This survey was conducted online by Impulse Research on behalf of with a random sample of 1,030 men and women, 18 and older.  The sample has been carefully selected to closely match U.S. population demographics, and the respondents are representative of American men and women ages 18 and older.  The overall sampling error rate for this survey is +/-3 percent at the 95 percent level of confidence.

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