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For All-New Hyundai Venue, New York Auto Show Is the Place to Be

img616430147 1553704467242 jpg Hyundai Venue | Manufacturer image

Hyundai is adding another SUV to its vehicle lineup and will name it the Venue. The new model is set to debut at the 2019 New York International Auto Show in April. Unlike the most recent SUV addition, the three-row Palisade, the Venue will be even smaller than Hyundai’s Kona. Spy photos of the model undergoing testing the past summer in Death Valley with the new Kia Soul show it as smaller even than the Soul.

Related: More New York Auto Show Coverage

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The test vehicle in those photos had a more traditional SUV shape than the Kona. In an interview with Motor Trend in February, SangYup Lee, head of Hyundai’s Global Design Center, described the design as having a “distinctive two-box area. So imagine Kona as a really fast profile, distinctive, iconic character to it, but this one is almost very boxy, bold, bull-doggy character.”

Among the promotional materials for this announcement was a photo of a bunch of young adults taking part in what appears to be a rapturous rooftop concert featuring two acoustic guitars, a singer … and a bongo player. According to the automaker, “Hyundai’s naming theme for CUVs has typically been a city or place. Venue embodies the characteristics of ‘the place to be,’ en route to the final destination, wherever that may be.”

img 642120346 1553704489088 jpg Manufacturer image

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Everything about the Venue speaks to Hyundai targeting first-time shoppers who are convinced that an SUV is absolutely necessary. The vehicle’s global debut will take place April 17 in New York, and we’ll be there to give you all the details.

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Road Test Editor Brian Normile joined the automotive industry and Cars.com in 2013, and he became part of the Editorial staff in 2014. Brian spent his childhood devouring every car magazine he got his hands on — not literally, eventually — and now reviews and tests vehicles to help consumers make informed choices. Someday, Brian hopes to learn what to do with his hands when he’s reviewing a car on camera. He would daily-drive an Alfa Romeo 4C if he could. Email Brian Normile

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