Going for the Bold: 2025 Genesis G90 Priced From $90,950

Automakers play a lot of games with their vehicles’ prices, not the least of which is setting them just below some noteworthy level. The idea is clearly that a consumer is more willing to pay $49,750 for a vehicle than $50,000. And if the non-negotiable destination charge nudges it past that mark? Options, taxes and all the rapid-fire fine-print fees that clog the end of every advertisement were going to do that anyway.

With the 2025 G90, on sale later this year, Genesis is taking the opposite approach: It’s using the luxury sedan’s price tag to make a bold statement. The base G90 plays by the common rules, with its MSRP set at $89,700 ($90,950, including the $1,250 destination fee). But the brand is planting its flag with the G90 3.5T e-Supercharger and asserting that this is a six-figure luxury sedan, pricing it at an even $100,000 ($101,250 with destination).

Related: 2023 Genesis G90 Review: Just as Nice, Just as Expensive

For the 2025 model year, the G90 gets standard wireless Apple CarPlay and Android Auto, as well as standard Genesis Connected Services, which allows owners to check the car’s status and access various controls via an app. The 3.5T e-Supercharger variant gets physical buttons on the front center console for the automatic closing doors, as well. Additionally, the Makalu Gray Matte and Hallasan Green exterior colors are no longer available.

Powertrain Specs and MPG

The base G90 3.5T is powered by a twin-turbocharged 3.5-liter V-6 engine putting out 375 horsepower and 391 pounds-feet of torque. That’s more standard power than the pricier Audi A8 and mirrors the output of the $100,575 (including $1,175 destination) BMW 740i xDrive. The six-figure G90 is the 3.5T e-Supercharger, which adds an electric supercharger to eliminate turbo lag and bumps output to 409 hp and 405 pounds-feet of torque. Both powertrains are teamed with an eight-speed automatic transmission and standard all-wheel drive.

The 3.5T returns an EPA-rated 18/26/21 mpg city/highway/combined. The 3.5T e-Supercharger is a mild hybrid, but it doesn’t beat the fuel economy of its non-hybrid sibling; it’s rated at 17/24/20 mpg. While the Genesis’s power stacks up well against the competition, the G90 falls short on fuel efficiency. The Audi and BMW return 22 and 27 mpg combined, respectively, and even the 442-hp Mercedes-Benz S500 4Matic is rated at 24 mpg combined.

More From Cars.com:

• 2024 Genesis G80 and G90 Earn IIHS Top Safety Pick+ Status
• Is the 2023 Genesis G90 a Good Car? 4 Pros and 2 Cons
• Best Luxury Car of 2024
• Research the Genesis G90
• Find Your Next Car

Safety Features and Trim Levels

Standard safety features on the 2025 Genesis G90 include forward collision warning with automatic emergency braking, lane departure steering assist, lane-centering steering, blind spot intervention, rear cross-traffic alert, adaptive cruise control with stop and go, a head-up display, a driver-attention monitor, a 360-degree parking camera, rear automatic braking and front, and side and rear parking sensors.

Also standard on the G90 is Genesis’s Electronically Controlled Suspension with Road Preview, which scans the road ahead with a camera and proactively adjusts the suspension at individual corners in anticipation of upcoming bumps and potholes. Other brands offer similar systems on their flagship sedans but charge extra or only include them on higher trim levels.

In addition, the G90 3.5T rides on 20-inch wheels and features full LED exterior lighting, a panoramic moonroof, rain-sensing windshield wipers, and keyless entry and start. Nappa leather upholstery is standard, as are power-adjustable front seats with heating, ventilation and massage, heated rear seats, a heated steering wheel, tri-zone automatic climate control, a 12.3-inch digital instrument cluster and wireless smartphone charging. The G90’s standard infotainment system consists of a 12.3-inch touchscreen with wireless Apple CarPlay and Android Auto, satellite radio and a 15-speaker Bang & Olufsen sound system.

Upgrade to the 3.5T e-Supercharger and you’ll also get an adjustable air suspension, 21-inch wheels, a 23-speaker Bang & Olufsen audio system, a rear wireless charging pad, and rear seats upgraded with power adjustments, ventilation and massage.

Related Video:

Cars.com’s Editorial department is your source for automotive news and reviews. In line with Cars.com’s long-standing ethics policy, editors and reviewers don’t accept gifts or free trips from automakers. The Editorial department is independent of Cars.com’s advertising, sales and sponsored content departments.