When the 2022 Hyundai Santa Cruz hits dealerships in late July, it will start at $25,175 (all prices include destination). The all-new compact pickup truck directly competes with the also-new Ford Maverick. Its starting price eclipses the Ford’s by a notable $3,685, but it packs more high-value standard features.
That price gets you a front-wheel-drive Santa Cruz SE, which pairs a 2.5-liter four-cylinder engine with an eight-speed automatic transmission. It’s better equipped than the Maverick’s base grade, XL, for the money: Standard features include 18-inch alloy wheels, wireless integration of Apple CarPlay and Android Auto, and Hyundai’s Lane Following Assist, a system for hands-on lane centering. The Maverick, meanwhile, restricts lane centering and alloy wheels to higher trim levels, and there’s no wireless phone integration (it packs Ford’s Sync 3 system rather than Sync 4, which the automaker generally requires for wireless connectivity).
But for all that, the Santa Cruz SE runs another 17% beyond a Maverick XL, essentially competing with the Maverick’s mid-level XLT trim ($23,775) with light options.
Other Santa Cruz SE features include a rear occupant alert, driver attention warning system and molded composite bed. Here’s the full breakdown on pricing:
- SE (FWD): $25,175
- SEL (FWD): $28,375
- SEL Activity (FWD): $31,645
- SEL Premium (AWD): $36,865
- Limited (AWD): $40,905
Opting for AWD adds $1,500 to the SE, SEL and SEL Activity. It’s standard on the SEL Premium and Limited, both of which also upgrade to a turbocharged 2.5-liter four-cylinder. At just over $40,000, the Limited runs a few grand more than a loaded Maverick, which tops out (before accessories) around $36,000.
Stay tuned for more information on the Santa Cruz as its on-sale date approaches.
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