Hyundai to Pony Up for Retro-Futuristic ‘45’ Electric-Car Concept in Frankfurt
Hyundai is bringing a new concept car to the upcoming International Motor Show Germany in Frankfurt. The all-electric 45 concept is inspired by Hyundai’s first model from the 1970s, the Pony. First presented to the world at the Turin Motor Show in 1974 (2019 – 1974 = 45 … get it!?), the Pony was designed by Italdesign and featured a powertrain borrowed from Mitsubishi. The second generation even became a top-selling car in Canada for a period of time. When finally exported to the U.S. beginning in 1986, the Pony was renamed the Excel.
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The 45 concept seems to draw heavily from the first-generation Pony, as well as the Italdesign-styled Pony Coupe concept from the same 1974 Turin show — that concept later went on to inspire the DeLorean DMC-12 of “Back to the Future” and alleged drug-trafficking fame — with a sloped rear design that could be a hatchback- or liftback-style cargo area.
The remaining detail about the 45 concept at this point is mostly bold automaker PR-speak and design gobbledygook. According to Hyundai, the 45 “will act as a symbolic milestone for Hyundai’s future EV design.”
“The new concept accentuates the forward-driven design direction while exploring the evolution of Hyundai’s ‘Sensuous Sportiness’ design language,” Hyundai said in a statement. “‘Sensuous’ stands for enhanced emotional values that customers can experience through design, and ‘Sportiness’ is determined to implement those values through innovative mobility solutions.”
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Hyundai also promises additional innovations will be coming to Frankfurt as part of its so-called Style Set Free philosophy, which aims to alter the ways in which customers interact with vehicles and lifestyle products. We’ll see some of what that actually means when the Hyundai 45 concept is revealed in September in Frankfurt.
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