It's No Bluff: Hyundai Names New Big SUV the Palisade

Hyundai has offered up the name and a teaser photo of its redesigned 2020 three-row SUV. The flagship ‘ute will be called the Palisade and will be unveiled later this month at (apropos of the nameplate) the 2018 Los Angeles Auto Show.

Related: Kia Tackles New Terrain With 2020 Telluride: Video

To be clear — not always an attribute of Hyundai SUV names — this is a new standalone badge for Hyundai’s biggest SUV. Its biggest three-row offering has been known over the years as the Veracruz, the Santa Fe and most recently the Santa Fe XL. It got the latter name this year when Hyundai gave the just-a-Santa Fe badge back to its redesigned two-row SUV, which was briefly the Santa Fe Sport.

Hyundai provided no more details on the Palisade except to indicate that it will be bigger than the current three-row. It says the Palisade, which will share a corporate platform with the coming Kia Telluride, will have maximum seating of eight, up from a top of seven in the current Santa Fe XL, and offer “commodious cargo space.”

Related: 2020 Kia Telluride Debuts at Fashion Show, Not Auto Show

The Palisade name continues Hyundai’s pattern of geographic names for its SUVs. While a palisade generically is a bluff or cliff along a body of water, Hyundai wants you to know that, in this case, the name is meant to refer to the posh Pacific Palisades neighborhood above Santa Monica Bay in Los Angeles and not, for example, to the New Jersey Palisades. It wants to evoke the beautiful and wealthy Southern California enclave dotted with notable mid-century modern and Spanish Colonial Revival homes — and probably home to more Land Rover Range Rovers than Hyundai SUVs.

We’ll have full coverage from the Los Angeles unveiling, so check back here.’s Editorial department is your source for automotive news and reviews. In line with’s long-standing ethics policy, editors and reviewers don’t accept gifts or free trips from automakers. The Editorial department is independent of’s advertising, sales and sponsored content departments.

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