Kevin Hart Escalates 'Helicopter Parenting' in Hyundai Super Bowl 50 Ad
By Matt Schmitz
February 4, 2016
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CARS.COM — A dad’s gotta do what a dad’s gotta do — even when you’re comedy superstar Kevin Hart. In the latest of Hyundai’s flurry of Super Bowl 50 commercials, Hart demonstrates not only his dedication to overprotective fatherhood but also his formidable skill as a “Mission: Impossible”-worthy spy with the aid of his Hyundai Genesis’ smartwatch-compatible Blue Link Car Finder feature.
In the action-packed, minute-long TV spot, set to air just before kickoff on Sunday, Hart closely monitors his teen daughter’s date by slyly insisting she and her suitor take dear old Dad’s 2016 Genesis sedan. Tracking the young couple’s every move with Car Finder, Hart pops up everywhere they go, from the movies to the carnival, clandestinely reminding the boy that he’s under heavy surveillance.
Former Assistant Managing Editor-News Matt Schmitz is a veteran Chicago journalist indulging his curiosity for all things auto while helping to inform car shoppers.