Lame Name, Cool Grille Distinguish Hyundai Plug-In Hybrid SUV Concept

Teaser for Hyundai SUV Concept plug-in hybrid

Several automakers are using the 2019 Los Angeles Auto Show as a platform to debut hybrid and electric concepts in addition to production vehicles, and Hyundai is piling on with its Plug-in Hybrid SUV Concept — yep, that’s its name. What it lacks in a clever name, however, it makes up for with its expressive exterior styling.

Related: More 2019 L.A. Auto Show Coverage

Details are slim, but we know the SUV concept is powered by a plug-in hybrid powertrain, and it’s the seventh concept in Hyundai Design Center’s concept series. Hyundai says the new model’s design themes are “Parametric Fantasy” and “Transcendent Connectivity” (where were the people who came up with those when they were naming this thing?), which translates to a heaviness on light and connection in the model’s design and is represented by the model’s multifaceted convex and concave grille panels.

Hyundai says that when stationary, the grille is closed and static, but once in motion, each cell of the grille moves in a prescribed sequence. The effect is dynamic but also functional, with the opening and closing movement controlling airflow to the powertrain and improving aerodynamics.

The Hyundai Plug-in Hybrid SUV Concept is the fourth of five electrified vehicles thus far announced that the automaker is bringing to L.A. The other three we know about are the 2020 Ioniq’s hybrid, plug-in-hybrid and electric variants.

Stay tuned for more information from the L.A. show, which opens its doors to the public from Nov. 22 to Dec. 1 following a media preview.

Teaser for Hyundai SUV Concept plug-in hybrid

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