“People are getting laid off, and now are looking for jobs,” Ludacris said. “To be efficient, you need some transportation of your own to get there. That’s why I wanted to give back to those who need it.”
Not only did the winners get a free used car, they also received gas for 30 days; they did have to pay for the car’s registration, taxes and insurance costs.
While the giveaway isn’t as flashy as the one in which talk-show host Oprah Winfrey gave away 276 new Pontiacs in 2004, we applaud Ludacris for putting his money where his heart is.