New Audi Naming System Not for U.S. (Thank You!)


CARS.COM — Never mind! Saner heads have prevailed and Audi’s new global naming system for its models’ powertrains will not be coming to the U.S. after all.

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The system uses two numbers based on the power output range in kilowatts, regardless of engine type, from the designation 30 for power up to 96 kW (roughly 129 horsepower) to 70 for 400 kilowatts or more (about 536 hp). The numbers are followed by letters based on the engine type and energy source: gasoline, diesel, electric, natural gas, etc. Adding to your brain-space clutter, the numbers are symbolic, with rising increments of five that cover power spreads ranging from approximately 13 hp to 40 hp. 

Why not in the U.S.? Is it because our attention spans are too short?

In fact, it’s not needed here, a spokesperson told, explaining that the luxury brand’s simpler U.S. lineup does not include the buffet of powertrains, nor all the models, offered in Europe and globally.

It’s probably for the best. Metric Conversion Act of 1975, anyone?

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