Information about the reborn Ford Bronco has moved slower than a police chase during rush hour, but we’re getting a bit more of it today. Automotive News reports that Ford told dealers the SUV will make its debut in March.
Ford reportedly shared the news at the National Automotive Dealer Association Show in Las Vegas. What’s more, dealers also learned that the automaker will offer the Bronco in two- and four-door trim, and its previously confirmed smaller sibling will go by the name Bronco Sport. The latter will likely debut at the 2020 New York International Auto Show in April, Automotive News says. Based on the report, the Bronco Sport will go on sale first, likely later in 2020. The larger Bronco model will follow in early 2021.
Ford also told dealers it plans an aggressive rollout of accessories and features to customize the Bronco, similar to what’s available for the Jeep Wrangler — likely a main competitor. Dealers also reportedly learned the Bronco, like the Wrangler, will have a removable hard top and removable doors.
There remain a lot of gaps to fill in about the Bronco. All we know so far is that it’ll be a rugged, off-road-ready SUV expected to share a body-on-frame platform with the next generation of the Ranger pickup and production at the same Wayne, Mich., plant. Based on teaser images, we can also tell it’ll have a boxy, retro silhouette, with a rectangular grille, round headlights and “Bronco” spelled out across the front.
Asked to confirm any details from Automotive News’ report, Ford kept mum: “We’ll reveal the all-new Bronco this spring and we’ll have more news to share later this year about our all-new, small rugged yet-to-be named SUV,” spokesman Jiyan Cadiz told Cars.com today in an email.
Stay tuned for more once the Bronco is unveiled in March.
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