Volkswagen Brightens Lineup With 2017 #PinkBeetle

CARS.COM — For 2016, a pair of spectacularly colored new trims joined the Volkswagen Beetle lineup, but the Dune and Denim models pale in comparison to what’s new for 2017: the limited-edition #PinkBeetle, apparently aimed at fans of both Instagram and Barbie. Its metallic pink paint is just as over the top as its hashtag name.

Related: Volkswagen Unveils Beetle Concepts

We first saw the pink Bug in concept form as the Volkswagen Beetle Pink Edition at the 2015 New York International Auto Show. The production version wears more vibrant Fresh Fuchsia Metallic paint, accented by glossy-black mirror caps and black running boards. Bi-xenon headlights with LED daytime running lights, LED taillamps and LED rear license plate lighting are standard.

There’s more pink inside with accents on the black dashboard paneling. The #PinkBeetle also sports a version of the GTI’s tartan plaid seat pattern in — you guessed it — pink. Standard features include a leather-wrapped steering wheel, VW’s 6.3-inch touch-screen multimedia system with Apple CarPlay and Android Auto smartphone integration, heated front seats and keyless access with push-button start.

The #PinkBeetle uses the regular Beetle’s base turbocharged, 1.8-liter four-cylinder engine and six-speed automatic transmission. The limited-edition model will be available as a coupe or convertible when it goes on sale in the fall. VW said it will announce pricing closer to the on-sale date and called the model “value-oriented.”