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Volvo Gets Serious About Electrifying Polestar

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CARS.COM — Volvo is further developing its Polestar performance division acquired in 2015 that’s responsible for cars and wagons like the current 362-horsepower supercharged and turbocharged S60 and V60. In 2015, Volvo said Polestar would develop “electrification technology” in its performance program, and that’s coming to fruition with the announcement that Polestar will turn into a dedicated high-performance “electrified” car company. It’s not immediately clear if electrified means gasoline-electric hybrid or fully electric; we contacted Polestar for clarification. 

Related: Get Ready for More High-Performance Volvos

The new Polestar will have its own management team, with a chief executive officer and chief operating officer who will lead Polestar as a standalone brand within Volvo — this means future Polestar vehicles will wear the Polestar name instead of Volvo. And while they may no longer share a name, Volvo and Polestar will share technologies.

We’ll learn more about the electrified performance brand’s products in the fall when more plans are announced, so stay tuned.

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Managing Editor

I manage Cars.com’s daily news publishing and execution of Editorial strategy. As a lifelong enthusiast, I’ve worked in the automotive industry for over 20 years, attending Universal Technical Institute for my Automotive Technology Certificate before continuing education for technical writing and journalism, where I graduated with my Bachelor of Science in Technical and Professional Communication with emphasis in Journalism and Automotive Technology. Since starting at Cars.com in 2006, I’ve reviewed hundreds of cars and tested new cars in almost every setting, from standardized fuel economy and cargo to dynamic testing such as drag-strip acceleration, towing, off-road and rock-crawling. I’m a juror on the World Car Awards panel of journalists from around the world that vote on their favorite car of the year, as well as a member of the Midwest Automotive Media Association.

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