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Royal Automotive

(1,148 reviews)
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Sales hours: 9:00am to 7:00pm
Service hours: 7:00am to 6:00pm
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Sales Service
Monday 9:00am–7:00pm 7:00am–6:00pm
Tuesday 9:00am–7:00pm 7:00am–6:00pm
Wednesday 9:00am–7:00pm 7:00am–6:00pm
Thursday 9:00am–7:00pm 7:00am–6:00pm
Friday 9:00am–7:00pm 7:00am–6:00pm
Saturday 9:00am–6:00pm 7:00am–1:00pm
Sunday Closed Closed
2024 state dealer award
View 22 awards
2024 state dealer award 2024 state dealer award 2023 state dealer award 2023 state dealer award 2023 state dealer award 2022 state dealer award 2022 state dealer award 2022 state dealer award 2021 state dealer award 2021 state dealer award 2021 state dealer award 2020 state dealer award 2020 state dealer award 2019 state dealer award 2019 state dealer award 2019 state dealer award
2024 consumer dealer award 2023 consumer dealer award 2022 consumer dealer award 2021 consumer dealer award 2020 consumer dealer award 2019 consumer dealer award

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New (205) 413-8818 (205) 413-8818
Used (205) 918-7993 (205) 918-7993
Service (205) 623-3675 (205) 623-3675

Inventory

See all 417 vehicles from this dealership.

Special offers

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About our dealership

This seller has been on Cars.com since June 2008.
Here at Royal Automotive we are confident that you will find everything you need to make doing business with us as easy as can be. As a family-owned and operated dealership serving the Birmingham community for more than 30 years we have been committed to providing the best service available to our valued customers. We pride ourselves on customer satisfaction as that is one of many reasons we consider ourselves to the be "the dealership that is different". Royal Automotive offers a wide selection of makes and models to fit anybody's budget - we are confident that you will find what you are looking for at Royal Automotive!
Where you are always treated like Royalty!

Service center

Phone number (205) 623-3675

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
7:00am–1:00pm
Sunday
Closed

Meet our employees

View all 26 employees View less employees

Reviews

(1,148 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Royal Automotive from DealerRater.

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Great experience buying our vehicle from Parker Holt!

Great experience buying our vehicle from Parker Holt! I highly recommend seeking his services. The entire process was seamless which was extremely helpful due to my wife being 8 months pregnant. Next time we hit the market, Parker will be our first call!

Great experience buying our vehicle from Parker Holt!

Great experience buying our vehicle from Parker Holt! I highly recommend seeking his services. The entire process was seamless which was extremely helpful due to my wife being 8 months pregnant. Next time we hit the market, Parker will be our first call!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
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We have been very pleased with the sales service provided

We have been very pleased with the sales service provided by Don Ballard. He ensures that the process is seamless.

We have been very pleased with the sales service provided

We have been very pleased with the sales service provided by Don Ballard. He ensures that the process is seamless.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
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Don is great to work with on purchasing a new car.

Don is great to work with on purchasing a new car. He ensures the process is seamless.

Don is great to work with on purchasing a new car.

Don is great to work with on purchasing a new car. He ensures the process is seamless.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
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Carter is a super young man to work out a large purchase.

Carter is a super young man to work out a large purchase. Great advice on extended warranty! Go see him if you're in the market for a nice vehicle. MH

Carter is a super young man to work out a large purchase.

Carter is a super young man to work out a large purchase. Great advice on extended warranty! Go see him if you're in the market for a nice vehicle. MH

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
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Great demeanor and very knowledgeable.

Great demeanor and very knowledgeable. Was very easy to talk to and he did an awesome job connecting with both my wife and I.

Great demeanor and very knowledgeable.

Great demeanor and very knowledgeable. Was very easy to talk to and he did an awesome job connecting with both my wife and I.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
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This was the best and fastest purchase of a vehicle I've

This was the best and fastest purchase of a vehicle I've ever had! Ward Carter was exceptional, along with Micah. I will be referring future car buyers to them at Royal. These are honest and good people. Enjoyed the experience.

This was the best and fastest purchase of a vehicle I've

This was the best and fastest purchase of a vehicle I've ever had! Ward Carter was exceptional, along with Micah. I will be referring future car buyers to them at Royal. These are honest and good people. Enjoyed the experience.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
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Carter and the whole staff were amazing!

Carter and the whole staff were amazing! We could not have enjoyed our buying experience anymore.

Carter and the whole staff were amazing!

Carter and the whole staff were amazing! We could not have enjoyed our buying experience anymore.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
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Don Ballard and Matt Morgan are simply the BEST!

Don Ballard and Matt Morgan are simply the BEST!! They are kind and knowledgeable salesmen that will work hard for you.

Don Ballard and Matt Morgan are simply the BEST!

Don Ballard and Matt Morgan are simply the BEST!! They are kind and knowledgeable salesmen that will work hard for you.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
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It was lovely to work with a family owned business!

It was lovely to work with a family owned business! Carter Ward and the rest of the staff were very personable and professional throughout the entire process. We are leaving very happy with a beautiful used SUV. Would definitely do business here again!

It was lovely to work with a family owned business!

It was lovely to work with a family owned business! Carter Ward and the rest of the staff were very personable and professional throughout the entire process. We are leaving very happy with a beautiful used SUV. Would definitely do business here again!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
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Quick and easy experience.

Quick and easy experience. Carter was absolutely fantastic and helpful. Highly recommend him and Royal for anyone looking for a new car.

Quick and easy experience.

Quick and easy experience. Carter was absolutely fantastic and helpful. Highly recommend him and Royal for anyone looking for a new car.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
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