[{"id":448185,"personPtyId":33631846,"firstName":"Matt","lastName":"Robertson","titleText":"Manager","shortBioText":"","emailTxt":"Mrobertson@royalautomotive.net","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":5,"combinedEmpReviewCnt":27,"imageUrl":"https://cdn-user.dealerrater.com/images/5232836f0432.jpg","drDealerId":15321,"certifiedEmployee":true,"deptDscrp":"Sales"},{"id":448153,"personPtyId":33631843,"firstName":"Aaron","lastName":"Hawk","titleText":"Finance Manager","emailTxt":"ahawk@royalautomotive.net","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":2,"combinedEmpReviewCnt":45,"imageUrl":"https://cdn-user.dealerrater.com/images/fd490ffb1027.jpg","drDealerId":15321,"dealerEmpStartDtUtc":"1491004800","industryStartDtUtc":"1443657600","certifiedEmployee":true,"deptDscrp":"Finance"},{"id":448256,"personPtyId":33628889,"firstName":"David","lastName":"Thomas","titleText":"Sales","shortBioText":"From calera alabama, went to shelby academy , love spending time off with grandkids!","emailTxt":"Ndthomas151@gmail.com","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":3,"combinedEmpReviewCnt":29,"imageUrl":"https://cdn-user.dealerrater.com/images/8ffd993839aa.jpg","drDealerId":15321,"dealerEmpStartDtUtc":"1441065600","industryStartDtUtc":"1441065600","certifiedEmployee":true,"deptDscrp":"Sales"},{"id":447786,"personPtyId":33628817,"firstName":"Matt","lastName":"Morgan","titleText":"Internet sales professional","emailTxt":"MMorgan@royalautomotive.net","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":1,"combinedEmpReviewCnt":40,"imageUrl":"https://cdn-user.dealerrater.com/images/29d2308d530b.jpg","drDealerId":15321,"dealerEmpStartDtUtc":"1328054400","industryStartDtUtc":"1328054400","certifiedEmployee":true,"deptDscrp":"Sales"},{"id":448714,"personPtyId":33659404,"firstName":"Micah","lastName":"Murphy","titleText":"Pre owned manager","shortBioText":"I have been with Royal Automotive my entire professional career. 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Auto sales is a passion that has provided me with a lifelong experience that has helped me encounter thousands of wonderful people.","emailTxt":"ESwanger@royalautomotive.net","combinedEmpAvgRatingNbr":4.9,"combinedRecentReviewCnt":6,"combinedEmpReviewCnt":30,"imageUrl":"https://cdn-user.dealerrater.com/images/d882e2a257bc.jpg","drDealerId":15321,"dealerEmpStartDtUtc":"1370044800","industryStartDtUtc":"-47433600","certifiedEmployee":true,"deptDscrp":"Sales"},{"id":473458,"personPtyId":36586273,"firstName":"Chris","lastName":"Booker","titleText":"Sales","emailTxt":"cbooker@royalautomotive.net","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":4,"combinedEmpReviewCnt":10,"imageUrl":"https://cdn-user.dealerrater.com/images/25d7993b9583.jpg","drDealerId":15321,"dealerEmpStartDtUtc":"1512086400","industryStartDtUtc":"1398902400","certifiedEmployee":false,"deptDscrp":"Sales"},{"id":447766,"personPtyId":33630843,"firstName":"Allen","lastName":"Cook","titleText":"Volvo Sales","emailTxt":"ACook@royalautomotive.net","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":3,"combinedEmpReviewCnt":22,"imageUrl":"https://cdn-user.dealerrater.com/images/5dd04085a9a1.jpg","drDealerId":15321,"dealerEmpStartDtUtc":"1209600000","industryStartDtUtc":"1209600000","certifiedEmployee":false,"deptDscrp":"Sales"},{"id":447751,"personPtyId":33631695,"firstName":"Gary","lastName":"Redd","titleText":"Buick/GMC Sales","shortBioText":"I have lived in Birmingham all my life. Worked for Hibbett Sports for 27 years and been working at Royal Automotive over 19 years also.","emailTxt":"GRedd@royalautomotive.net","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":2,"combinedEmpReviewCnt":18,"imageUrl":"https://cdn-user.dealerrater.com/images/f31dfb91c5ca.jpg","drDealerId":15321,"dealerEmpStartDtUtc":"893980800","industryStartDtUtc":"893980800","certifiedEmployee":false,"deptDscrp":"Sales"},{"id":447758,"personPtyId":33559243,"firstName":"Pat","lastName":"Jackson","titleText":"Buick/GMC Sales","emailTxt":"PJackson@royalautomotive.net","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":1,"combinedEmpReviewCnt":22,"imageUrl":"https://cdn-user.dealerrater.com/images/baea05a34d3c.jpg","drDealerId":15321,"certifiedEmployee":false,"deptDscrp":"Sales"},{"id":448151,"personPtyId":33631842,"firstName":"Jennifer","lastName":"Mills","titleText":"Sales Manager","shortBioText":"","emailTxt":"jmills@royalautomotive.net","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":2,"combinedEmpReviewCnt":20,"imageUrl":"https://cdn-user.dealerrater.com/images/7b625dfd223d.jpg","drDealerId":15321,"certifiedEmployee":false,"deptDscrp":"Sales"},{"id":447768,"personPtyId":33630844,"firstName":"Djiby","lastName":"Tall","titleText":"Volkswagen Sales","emailTxt":"DTall@royalautomotive.net","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":0,"combinedEmpReviewCnt":18,"imageUrl":"https://cdn-user.dealerrater.com/images/9e892980840e.jpg","drDealerId":15321,"dealerEmpStartDtUtc":"1351728000","certifiedEmployee":false,"deptDscrp":"Sales"},{"id":447759,"personPtyId":33632339,"firstName":"Don","lastName":"Livingston","titleText":"Buick/GMC Sales","emailTxt":"DLivingston@royalautomotive.net","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":1,"combinedEmpReviewCnt":18,"imageUrl":"https://cdn-user.dealerrater.com/images/2e425bd9b129.jpg","drDealerId":15321,"certifiedEmployee":false,"deptDscrp":"Sales"},{"id":447785,"personPtyId":33631798,"firstName":"Paul","lastName":"Lee","titleText":"Used Car Sales","shortBioText":"Married for 50 + years to Sandy Lee. Lived in Vestavia-Hoover area since 1972. Two children, Leisa Wilcox, Tracey Dobbs, two Grandchildren Kelsey McBrayer, Brandon McBrayer. Automotive industry since leaving USMC in 1968 Graduated Auburn University 1972 Started with Royal Automotive for the second time in 2009","emailTxt":"Plee@charter.net","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":0,"combinedEmpReviewCnt":13,"imageUrl":"https://cdn-user.dealerrater.com/images/92cbcd279306.jpg","drDealerId":15321,"dealerEmpStartDtUtc":"1259625600","industryStartDtUtc":"-39484800","certifiedEmployee":false,"deptDscrp":"Sales"},{"id":447782,"personPtyId":33631697,"firstName":"Matt","lastName":"Coulter","titleText":"Used Car Sales","shortBioText":"","emailTxt":"MCoulter@royalautomotive.net","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":0,"combinedEmpReviewCnt":8,"imageUrl":"https://cdn-user.dealerrater.com/images/3b1d43045559.jpg","drDealerId":15321,"dealerEmpStartDtUtc":"1391212800","industryStartDtUtc":"1391212800","certifiedEmployee":false,"deptDscrp":"Sales"},{"id":447771,"personPtyId":33628975,"firstName":"Tom","lastName":"Godwin","titleText":"Volkswagen Sales","shortBioText":"Resident of Hoover Alabama, I pride myself in helping customers make a proper decision Not Sale them on a vehicle not suited for them.","emailTxt":"tgodwin@royalautomotive.net","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":1,"combinedEmpReviewCnt":9,"imageUrl":"https://cdn-user.dealerrater.com/images/e7d6621e5850.jpg","drDealerId":15321,"dealerEmpStartDtUtc":"586396800","industryStartDtUtc":"586396800","certifiedEmployee":false,"deptDscrp":"Sales"},{"id":448155,"personPtyId":33629092,"firstName":"John","lastName":"McDaniel","titleText":"Manager","shortBioText":"","emailTxt":"Jmcdaniel@royalautomotive.net","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":1,"combinedEmpReviewCnt":8,"imageUrl":"https://cdn-user.dealerrater.com/images/3df43109e58a.jpg","drDealerId":15321,"dealerEmpStartDtUtc":"1349049600","industryStartDtUtc":"949363200","certifiedEmployee":false,"deptDscrp":"Sales"},{"id":447760,"personPtyId":33631754,"firstName":"Willy","lastName":"Moulin","titleText":"Volvo Sales","emailTxt":"WMoulin@royalautomotive.net","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":0,"combinedEmpReviewCnt":7,"imageUrl":"https://cdn-user.dealerrater.com/images/18dfeb14c74a.jpg","drDealerId":15321,"dealerEmpStartDtUtc":"1464739200","industryStartDtUtc":"922924800","certifiedEmployee":false,"deptDscrp":"Sales"},{"id":448158,"personPtyId":33632359,"firstName":"Larry","lastName":"Ketchum","titleText":"Manager","emailTxt":"Lketchum@royalautomotive.net","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":1,"combinedEmpReviewCnt":7,"imageUrl":"https://cdn-user.dealerrater.com/images/a1a6a9e91e09.jpg","drDealerId":15321,"dealerEmpStartDtUtc":"633830400","industryStartDtUtc":"633830400","certifiedEmployee":false,"deptDscrp":"Sales"},{"id":448203,"personPtyId":33631847,"firstName":"Don","lastName":"Thomas","titleText":"Sales","shortBioText":"I have done a lot of jobs and careers in my life and selling cars is one of them and I have been doing that for almost two decades. Royal is the only Dealership I have worked for. I enjoy working at Royal because our primary focus is the customer. Each employee here work together as a team to serve the customer. I have the best customers in the world. I have a relationship with them deeper than just a business transaction . . . I consider them all friends. Most of my customers have purchased multiple vehicles from me . . . I am a dad and granddad . . . and I can honestly say relationships both with family and friends is one of the things that makes life meaningful and significant.","emailTxt":"dthomas@royalautomotive.net","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":0,"combinedEmpReviewCnt":18,"imageUrl":"https://cdn-user.dealerrater.com/images/0045a2d384cb.jpg","drDealerId":15321,"industryStartDtUtc":"823132800","certifiedEmployee":false,"deptDscrp":"Sales"},{"id":447757,"personPtyId":33598755,"firstName":"Scott","lastName":"Gassner","titleText":"Buick/GMC Sales","shortBioText":"I enjoy traveling with my family. I am married with 2 children: son - Noah & daughter - Allie. We have a great dog too - Abby. I enjoy assisting customers and making sure their new or pre-owned vehicle purchase is an enjoyable experience. Please give me an opportunity to assist you as well.","emailTxt":"SGassner@royalautomotive.net","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":0,"combinedEmpReviewCnt":8,"imageUrl":"https://cdn-user.dealerrater.com/images/03d611c66cb9.jpg","drDealerId":15321,"dealerEmpStartDtUtc":"1488326400","industryStartDtUtc":"733622400","certifiedEmployee":false,"deptDscrp":"Sales"},{"id":447756,"personPtyId":33628813,"firstName":"Mark","lastName":"Elliott","titleText":"Buick/GMC Sales","shortBioText":"https://www.youtube.com/watch?v=IAG3dVOZ31s","emailTxt":"MElliott@royalautomotive.net","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":0,"combinedEmpReviewCnt":8,"imageUrl":"https://cdn-user.dealerrater.com/images/b7de14559a2d.jpg","drDealerId":15321,"dealerEmpStartDtUtc":"1488326400","industryStartDtUtc":"1309478400","certifiedEmployee":false,"deptDscrp":"Sales"},{"id":448164,"personPtyId":33629093,"firstName":"Greg","lastName":"Belcher","titleText":"Owner","shortBioText":"","emailTxt":"Gbelcher@royalautomotive.net","combinedEmpAvgRatingNbr":5,"combinedRecentReviewCnt":0,"combinedEmpReviewCnt":7,"imageUrl":"https://cdn-user.dealerrater.com/images/69eafa8c245b.jpg","drDealerId":15321,"certifiedEmployee":false,"deptDscrp":"Sales"},{"id":448175,"personPtyId":33632360,"firstName":"Sammy","lastName":"Campisi","titleText":"Manager","emailTxt":"Scampisi@royalautomotive.net","combinedEmpAvgRatingNbr":4.8,"combinedRecentReviewCnt":5,"combinedEmpReviewCnt":28,"imageUrl":"https://cdn-user.dealerrater.com/images/219eb536e767.jpg","drDealerId":15321,"dealerEmpStartDtUtc":"1262304000","industryStartDtUtc":"520560000","certifiedEmployee":false,"deptDscrp":"Management"},{"id":447770,"personPtyId":33602543,"firstName":"Jason","lastName":"Dudley","titleText":"Volkswagen Sales","emailTxt":"JDudley@royalautomotive.net","combinedEmpAvgRatingNbr":4.8,"combinedRecentReviewCnt":0,"combinedEmpReviewCnt":6,"imageUrl":"https://cdn-user.dealerrater.com/images/a371810ffe72.jpg","drDealerId":15321,"dealerEmpStartDtUtc":"1325376000","industryStartDtUtc":"1325376000","certifiedEmployee":false,"deptDscrp":"Sales"},{"id":447787,"personPtyId":33629609,"firstName":"Chase","lastName":"Murphy","titleText":"Used Car Sales","shortBioText":"","emailTxt":"CMurphychase@hotmail.com","combinedEmpAvgRatingNbr":4.7,"combinedRecentReviewCnt":4,"combinedEmpReviewCnt":13,"imageUrl":"https://cdn-user.dealerrater.com/images/fde7301c9763.jpg","drDealerId":15321,"dealerEmpStartDtUtc":"1233450000","industryStartDtUtc":"1075597200","certifiedEmployee":false,"deptDscrp":"Sales"},{"id":448154,"personPtyId":33628872,"firstName":"Ed","lastName":"Murphy","titleText":"Manager","emailTxt":"Emurphy@royalautomotive.net","combinedRecentReviewCnt":1,"combinedEmpReviewCnt":3,"imageUrl":"https://cdn-user.dealerrater.com/images/2d004af4b88f.jpg","drDealerId":15321,"certifiedEmployee":false,"deptDscrp":"Sales"},{"id":447763,"personPtyId":37824265,"firstName":"Richard","lastName":"Maupin","titleText":"Volvo Sales","emailTxt":"RMaupin@royalautomotive.net","combinedRecentReviewCnt":1,"combinedEmpReviewCnt":3,"imageUrl":"https://cdn-user.dealerrater.com/images/employee-placeholder.jpg","drDealerId":15321,"dealerEmpStartDtUtc":"1209600000","industryStartDtUtc":"136598400","certifiedEmployee":false,"deptDscrp":"Sales"},{"id":447761,"personPtyId":33628187,"firstName":"Ben","lastName":"Gillis","titleText":"Volvo Sales","shortBioText":"Hello, My name is Ben Gillis and I am in Volvo Sales at Royal Automotive. 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Royal Automotive

4.9 out of 5 (4.9) 356 reviews

Dealer on Cars.com since June 2008

Currently in stock!

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New Used Service

Today's Hours

Sales 9:00 AM - 7:00 PM
Service 7:00 AM - 6:00 PM
Mon 9:00 AM - 7:00 PM
Tue 9:00 AM - 7:00 PM
Wed 9:00 AM - 7:00 PM
Thu 9:00 AM - 7:00 PM
Fri 9:00 AM - 7:00 PM
Sat 9:00 AM - 6:00 PM
Sun Closed
Mon 7:00 AM - 6:00 PM
Tue 7:00 AM - 6:00 PM
Wed 7:00 AM - 6:00 PM
Thu 7:00 AM - 6:00 PM
Fri 7:00 AM - 6:00 PM
Sat 7:00 AM - 1:00 PM
Sun Closed

Reviews

4.9 out of 5 4.9
356 lifetime reviews. Includes reviews of Royal Automotive from DealerRater.com
  • November 8, 2017

    I My husband and I had been looking for the perfect SUV for months. We happen to stop by Royal on Saturday when it was closed and saw this SUV, it was... just what we wanted. I called to ask about it on Monday and talked to a gentleman name Mr. Paul Lee he answered all my questions and ask if we would like to come test drive it, I explain to him at this time I didn't have a way to get there so he offered to bring the SUV to me. Mr. Paul drove the SUV to my home. I drove the SUV and loves it so I went back with Mr.Paul to Royal and Thanks to Mr. Paul Lee (salesman) and Mr. Micah Murphyi (sales mrg) my husband and I found and bought us the perfect SUV.

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    Does recommend this dealer
    Shopped for a used car
    Did make a purchase
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  • 5.0 out of 5
    May 22, 2018

    Visited Royal Automotive to test drive a new XC60 and XC40. Met Richard, and we test drove both together. Richard was very personable and knew both ...vehicles inside and out. I felt very comfortable talking with him. In other words, I didn't feel like I was pressured about anything at all. I had decided on the XC60, but I didn't know what I wanted on it and how much I wanted to spend. The next day I was out getting tires on my son's car when Richard called and said that Royal just received a "barely" used XC60 (less than 2 months old) pretty much fully loaded. Richard was excited because of the great price Royal was willing to sell it for and wanted me to look it over and test drive it. Richard than drove the vehicle to where I was and we took it for a test drive while my son's car was being taken care of. Talk about service! Needless to say I couldn't pass up this deal and bought it the next day. The whole process was smooth and easy. I would definitely recommend buying a Volvo from Royal Automotive! Tim

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    Does recommend this dealer
    0 people out of 0 found this review helpful. Did you?

    Employees Worked With
  • 5.0 out of 5
    May 22, 2018

    Great online buying experience with Matt Morgan! Kept me informed and was quick to respond to ALL of my questions. My time spent driving from northw...est Mississippi was well worth it! I will not hesitate to reach back out to Royal Automotive on my next automobile purchase. Thank you Matt & Sammy Campisi

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    Does recommend this dealer
    0 people out of 0 found this review helpful. Did you?

    Employees Worked With
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Service Shop

Service Reviews

lifetime reviews of the Service Department.
Includes reviews of Royal Automotive from DealerRater.com

Read all Service & Repair reviews

Service Pricing

    Tire Rotation

    $19.95

    Oil, Filter Change (Premium)

    $68

    Wiper Blade Replacement

    $44

See All Service & Price Information

RepairPal Certification

  • Warranty - At least a 12,000-mile / 12-month warranty on parts and labor.
  • Price - Fair prices, measured by comparing them to the RepairPal Price Estimator.
  • Technician Quality - Technicians and advisors are properly trained, retained, and certified for quality.
  • Customer Satisfaction - A verified collection of valid online dealer reviews to demonstrate exceptional service quality.

About Our Dealership

Dealer on Cars.com since June 2008

Here at Royal Automotive, we are confident that you will find everything you need to make doing business with us as easy as can be. As a family-owned and operated dealership serving the Birmingham community for more than 30 years, we have been committed to providing the best service available to our valued customers. We pride ourselves on customer satisfaction, as that is one of many reasons we consider ourselves to the be "the dealership that is different". Royal Automotive offers a wide selection of makes and models to fit anybody's budget - we are confident that you will find what you are looking for at Royal Automotive!

"Where you are always treated like Royalty!"

Top Reviewed Employees

Royal Automotive
3010 Columbiana Rd Birmingham, AL 35216
New (205) 413-8818
Used (205) 918-7993
Service (205) 623-3675
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