Meet Rob Licursi

Here is my experience! I took out a loan on 4/26/2025 with Cuyahoga Spitzer to buy a 2024 Bronco. On this day I was told Northwest was providing the lowest interest rate at 6.1%. I am an excellent buyer and this rate higher than expected but I put my faith in the finance manager’s advisement. I was very excited and looked up the information about the vehicle and see all of the pictures on the Spitzer website. The vehicle with the VIN listed was $275 lower than my purchase price. Ford was offering 4.9% APR financing. I came into the dealership and asked about the $275 difference. I was told since I received employe pricing the $275 difference could not be applied. I and asked why I did not qualify for a Ford loan. The Spitzer Financial Manager told me Ford did not approve me for a loan. When I asked why i was not approved, I was told and that Ford will mail me an explanation in about 30 days. This explanation from Ford would tell me why I couldn’t not have a loan. I went home and contacted Ford and they told me all dealerships are responsible for all their advertising and financing options. On 4/29/2025, I applied for a Ford loan online and was approved for this loan. I received a text message from Spitzer letting me they would forward my information over to finance right away, and a member of the team would contact me. I texted back and asked for the Financial Manager to call me. When I called for help, as I did not receive a call, a different Financial Manager told me it didn’t matter if I qualified for a Ford loan. This was because Ford’s loans were typically higher than the 6.19% APR. However he did not check on the current rates for me at the time, he just told me the Bronco I purchased did not qualify for the 4.9% incentive from Ford. He further advised me that a 4.9% APR loan would only be under fifteen dollar a month difference. I understand this is no a huge difference for 72 months. However, when you put your trust into the dealership to make the best deal for the customer you would not expect this to be the answer. I called another local dealership and a representative checked to let me know they had over nine offers for 4.8% APR that I could use on any Bronco at their dealership. I have voiced my concerns with management in person, over the phone and in email. I was told Spitzer would do whatever they could , to make this situation better. I reached out to management on Friday around 12:30 PM on 5/2/2025 and was told I would receive a call back to let me know how they would make everything better. On Tuesday May 6, 2025, I saw management at the and he looked very surprised to see me. I let him know I had been waiting for his call since Friday. He said that he was going to do everything to make it better. He further said he would go to the service desk and give me credits for the next couple years for service. I did not know what this meant, but I felt like this might be a meaningful gesture. I tried to follow up with the service desk the following Monday and they told me there was no credits for them to see. I sent emails to management and there was no follow up from there. On 12, 2025 I gave a call to service and ask them what my credit look like in my file. I was told I was given credit for four oil changes. Spitzer Ford has lost my trust and I feel like I was taken advantage of by the finance department and my concerns with management fell on deaf ears. I’m reaching out to you because I don’t want this to happen to anyone else that is a future customers. If you or your family or any of your friends had a similar experience what would you ask for to make this all better? I’m contemplating refinancing with another company, but the financial manager told me if I pay off my loan prior to six months he will not get paid. My intentions are for Spitzer to make this better for me and future customers. I’m not out to be malicious, I just want to know what I should do from here?