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Tony Serra Ford

(111 reviews)
Sales hours: 9:00am to 7:00pm
Service hours: 7:30am to 5:00pm
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Sales Service
Monday 9:00am–7:00pm 7:30am–5:00pm
Tuesday 9:00am–7:00pm 7:30am–5:00pm
Wednesday 9:00am–7:00pm 7:30am–5:00pm
Thursday 9:00am–7:00pm 7:30am–5:00pm
Friday 9:00am–7:00pm 7:30am–5:00pm
Saturday 9:00am–6:00pm Closed
Sunday Closed Closed

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Reviews

(111 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Tony Serra Ford from DealerRater.

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Tried to sell me a truck at full price, only 3 out of 4 doors would open.

Tried to sell me a truck at full price, only 3 out of 4 doors would open.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
1.0
  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase
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Dealer response

Hello Shawn, we appreciate you taking the time to leave us this feedback. We'd like the opportunity to turn your experience around. Please reach out to us at (256) 362-6900 at your earliest convenience to discuss how we can turn this experience into a positive one.

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Purchased new explorer that was what they called in use vehicle but was new with 2400 miles on it. Was told i would get additional 6 month 6000 mile waranty added to the 36 month 36000 mile warranty by salesman John Bruce and Colton Craft sales manager due to mileage. Called ford customer service. They said i have no additional warranty. Also thought i purchased ford 3 yr 60000 mile extended warranty. Found out i don't have a Ford warranty. Tried to contact Don Wood the general manager. Never could catch him there or answer phone call. Got service rep. to leave message ask him to call. He finally called 3 weeks later on Friday night at 7:20 pm. Assured me he would look in to issues and call me back. Still waiting 2 months later. Tried again yesterday. Asked secretary to speak with him. She said she would try. Never called. Still waiting. They want to sell you a car and thats all. I like to by local but not from them anymore. Service writers Alaina and Shelby are bend over backwards helpful. I get service done there because it is convenient. Manager and sales need to learn from them.

Purchased new explorer that was what they called in use vehicle but was new with 2400 miles on it. Was told i would get additional 6 month 6000 mile waranty added to the 36 month 36000 mile warranty by salesman John Bruce and Colton Craft sales manager due to mileage. Called ford customer service. They said i have no additional warranty. Also thought i purchased ford 3 yr 60000 mile extended warranty. Found out i don't have a Ford warranty. Tried to contact Don Wood the general manager. Never could catch him there or answer phone call. Got service rep. to leave message ask him to call. He finally called 3 weeks later on Friday night at 7:20 pm. Assured me he would look in to issues and call me back. Still waiting 2 months later. Tried again yesterday. Asked secretary to speak with him. She said she would try. Never called. Still waiting. They want to sell you a car and thats all. I like to by local but not from them anymore. Service writers Alaina and Shelby are bend over backwards helpful. I get service done there because it is convenient. Manager and sales need to learn from them.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
2.0
  • Does not recommend this dealer
  • Shopped for a new car
  • Did make a purchase
Worked with:
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We have just purchased a vehicle from Ford this past week but have used Tony Serra Ford for years for service and Shelby Ray in the service department is fantastic to work with !! She works with your schedule to try to meet all your needs. Go visit her for all your service.

We have just purchased a vehicle from Ford this past week but have used Tony Serra Ford for years for service and Shelby Ray in the service department is fantastic to work with !! She works with your schedule to try to meet all your needs. Go visit her for all your service.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
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Dealer response

Hi Debbie, thank you so much for choosing Ford and for being a loyal customer! We greatly appreciate your support and are thrilled to hear that Shelby in our service department has provided excellent care for your vehicle. We will make sure to pass along your kind words to her. Thank you for trusting us with your service needs.

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I just want to say that every person buying car would love to have the pleasant experience of working with Caleb Jones. He is the most polite & serving Salesman.

I just want to say that every person buying car would love to have the pleasant experience of working with Caleb Jones. He is the most polite & serving Salesman.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Carried Bronco in for recalls to be done and let them do an oil change even though it was not due at the time. Figured I would let them make a few $$ since they were not the original dealer. They left the skid plate off that has to be removed to get to the oil drain. Their response was " After investigating and speaking to the techs, noone remembers not putting it back on." What kind of unprofessional response was that ? I asked Does anyone remember PUTTING IT BACK ON ? Lesson learned. If I need to crawl under to check if things were done correctly I might as well do it myself. Will never go back.

Carried Bronco in for recalls to be done and let them do an oil change even though it was not due at the time. Figured I would let them make a few $$ since they were not the original dealer. They left the skid plate off that has to be removed to get to the oil drain. Their response was " After investigating and speaking to the techs, noone remembers not putting it back on." What kind of unprofessional response was that ? I asked Does anyone remember PUTTING IT BACK ON ? Lesson learned. If I need to crawl under to check if things were done correctly I might as well do it myself. Will never go back.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
1.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Hi, thank you for taking the time to bring this to our attention. Customer service is one of our top priorities and we are disappointed to learn that you had anything less than a stellar experience with us. Please reach out to us at (256) 362-6900 when you have a chance so we can discuss your concerns in hopes of resolving this matter to your satisfaction.

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Great Company and Great People Thanks To The Great Team Thanks To Johnny Bruce, Don Wood and Kala Shaw .

Great Company and Great People Thanks To The Great Team Thanks To Johnny Bruce, Don Wood and Kala Shaw .

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
Worked with:
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Dealer response

Hello, thank you; we appreciate your feedback! We are always more than happy to assist you if anything else comes up. Take care!

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Having used the service department at this dealership in the past it was clear that this was not an ordinary dealership. Dealerships have a horrible reputation for crappy and dishonest service but a recall brought me in there and I was shocked by the great honest service. When ready to buy a new vehicle Serra Ford was my first stop. I shopped other dealerships hoping to fine a better price. Better price was found but only by a small amount but the service department at Serra made it not worth it to go somewhere else. Sales put no pressure on me and allowed me to take my time deciding. Great experience.

Having used the service department at this dealership in the past it was clear that this was not an ordinary dealership. Dealerships have a horrible reputation for crappy and dishonest service but a recall brought me in there and I was shocked by the great honest service. When ready to buy a new vehicle Serra Ford was my first stop. I shopped other dealerships hoping to fine a better price. Better price was found but only by a small amount but the service department at Serra made it not worth it to go somewhere else. Sales put no pressure on me and allowed me to take my time deciding. Great experience.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Hello Randy, thank you for leaving such a great review and high star rating. If you have any additional needs or questions, we will be more than happy to assist you! Safe travels!

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I will forever be grateful to JB at Serra ford for working with me and my husband with him being out of town. Thank you JB!!!!!!

I will forever be grateful to JB at Serra ford for working with me and my husband with him being out of town. Thank you JB!!!!!!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Car salesman JB (Johnny) worked to get me the best possible deal. He kept in contact via phone and once we reached an agreement the rest of the sale went smooth. From start to finish I was pleased with my service from him and Serra Ford

Car salesman JB (Johnny) worked to get me the best possible deal. He kept in contact via phone and once we reached an agreement the rest of the sale went smooth. From start to finish I was pleased with my service from him and Serra Ford

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Hi David, thank you for taking the time to leave us your response to our Staff's outstanding customer service! At Tony Serra Ford, Inc., we value our customers and we look forward to seeing you on your next visit. Take care!

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Great salesman. Zero pressure. Did what he said he would do. Truck was exactly what I was looking for and my salesman was super easy to deal with and honest.

Great salesman. Zero pressure. Did what he said he would do. Truck was exactly what I was looking for and my salesman was super easy to deal with and honest.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Hi Robert, thank you for taking the time to leave us your response to our Staff's outstanding customer service! At Tony Serra Ford, Inc., we value our customers and we look forward to seeing you on your next visit. Take care!

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