Rich Ford Sales

(492 reviews)
Sales hours: 8:00am to 8:00pm
Service hours: 7:00am to 6:00pm
View all hours
Sales Service
Monday 8:00am–8:00pm 7:00am–6:00pm
Tuesday 8:00am–8:00pm 7:00am–6:00pm
Wednesday 8:00am–8:00pm 7:00am–6:00pm
Thursday 8:00am–8:00pm 7:00am–6:00pm
Friday 8:00am–8:00pm 7:00am–6:00pm
Saturday 8:00am–7:00pm 7:00am–5:00pm
Sunday 10:00am–6:00pm Closed
(833) 963-0516 (833) 963-0516


See all 47 vehicles from this dealership.

About our dealership

This seller has been on since March 2021.
Here at Rich Ford, we've made it our mission to make sure every one of our customers receives the care and assistance they deserve when looking to buy a new vehicle. We want to help you find the perfect vehicle for the perfect price, and we understand that it's hard to settle for anything else when you've found exactly what you want. From sales and financing to maintenance and parts, you can turn to our team of professionals to provide you with the dedicated care you need!
Rich Ford Albuquerque – Your New & Used Car Dealer for 60 Years!

Service center

Phone number (833) 963-0516

Service hours



(492 reviews)

A dealership’s rating is calculated by averaging its lifetime reviews. Includes reviews from DealerRater


The reason sales people have a bad rap.

While I know that one sales person is not indicative of the entire team. I will not be buying a vehicle from Rich Ford...ever. Me: im interested in a used 6.7 powerstroke 4x4 4 door. Hoping to be around 50k. Sabrina (sales rep); all our diesels in the 70k range, I'll let you know if we get one in your budget. Seriously?? Your salesperson absolutely cannot be bothered to help me for less than 70 thousand dollars?? Power cord, had a couple options on the lot, but I was hoping for a certain trim and color combo. They located 3 options within 500 miles and offered to make a deal on one of them. Long story short, the dismissive nature of your snotty sales rep ensured that I spent $54,542.87 with your competitor. Shame on Rich Ford.


service on my ford 150

very nice and accommodating personnel, service was great!

Dealer response

Hi, we are happy we could make your experience a positive one! We hope to be of service to you again! Take care!


Purchasing my new mustang

Everyone was very friendly and the salesman was helpful and attentive.

Dealer response

Hi David, thank you for taking the time to leave us your response to our Staff's outstanding customer service! If you have any additional needs or questions, we will be more than happy to assist you! Safe travels!


Best Ford dealer in Albuquerque.

I've been taking my aging F150 to Rich Ford Service for years for preventative maintenance and I couldn't be happier with the results. Confident, quality professionalism every time. I highly recommend Rich Ford as the place to go for a great deal on service, parts or a new car or truck.

Dealer response

Hi William, we are very happy to have provided you with such a positive experience! If you have any further questions, please give us a call. We're always happy to help! Have a great day!


First Come first serve policy means no service at

Purchased 150 less than a year ago. 2 30 min trips and no time for me and they won’t take an appt. Hard to believe.


2014 Escape EcoBoost turbo replacement

On Tuesday, April 13, we took my wife?s 2014 Escape, which has 50,000 miles on it, to your dealership for an oil change. I received a call from your service assistant Nate that the Ecoboost turbocharger was leaking fluid and he recommended a diagnostic procedure. I agreed and told him to proceed. It is important to note that we had absolutely no indication that there was a problem ? no warning lights, no loss of power, no smoke in the exhaust ? nothing at all. At that time, Nate indicated that there was a chance that the powertrain warranty might cover whatever repairs were necessary. On Wednesday, Nate called and told us that the turbo unit would need to be replaced at a cost of approximately $2,600. He said that, although we still had a powertrain warranty, Ford would not cover the cost of the turbo. When I asked him why the turbo was not considered part of the powertrain, he replied that he didn?t know ? he just worked there and was doing what he was told - and suggested that I call Ford on a toll-free number. On Thursday, April 15, we received a call from a service advisor (it was Nate?s day off) who told us that the parts were in and that work was beginning. He said that one part ? an inlet tube ? was not in stock but should be in by Saturday. He said that, since the inlet tube was one of the last parts to be installed, it shouldn?t delay the repair that much and that our car would be ready by Monday the 19th or Tuesday the 20th. On Monday, April 20, Nate called and told me that, due to a large workload, the work would not begin on our car until Thursday the 23rd or Friday the 24th. When I asked him about my conversation with the advisor on Thursday the 15th, he said that it was a ?misunderstanding?. I then spoke to Lucas Lopez who apologized for the ?misunderstanding? and told me that he would apply a discount for the job. On Friday the 24th, Nate called me and told me that work was scheduled to begin on Monday, the 27th because they were awaiting the delivery of an inlet tube (sound familiar?) and that my car would not be ready until as late as Friday, the 30th. On Wednesday the 28th, Nate called and said that the car was ready. We picked it up and my wife took it to the grocery store. When she opened the rear gate to load her groceries, she discovered the dirty splash shield which had not been reinstalled. We came back to the service department and waited for about 30 minutes for the splash shield to be installed.

Dealer response

Hi Michael, thanks for taking the time to leave us your honest feedback. We are disappointed to hear you did not receive top-notch customer service from us and would like the opportunity to try and make this right with you if we still can. Please give a call to Alison Kemp at (505) 275-4554 and we will do our best to make this better. We hope to hear from you soon.



Excellent personal interaction; quick turnaround; very satisfactory results

Dealer response

Hi Trent, thank you for taking the time to leave us your response to our Staff's outstanding customer service! Our team is dedicated to providing top-quality service, and we're so happy to hear that your experience reflected this.



Had a great experience at Rich Ford. Patrick was knowledgeable about the car and went over all the key features. Buying experience was painless. The car is awesome, Ford has knocked it out of the park with the Mach-e!

Dealer response

Hi Carmel, we are very happy to have provided you with such a positive experience! We hope to be of service to you again. Take care!



Great job the air works customer service was very friendly and called as long as the company had the auto

Dealer response

Hi Annie, we're happy you found our staff to be so supportive during your experience here at Rich Ford Sales, Inc. Please let us know if there is anything else we can do for you; we are more than happy to help! Take care!


Rich Ford...Nails It!!!

I paid off my 2016 F150 on Tuesday....On Thursday, curiosity took me to Rich Ford to entertain their most recent promotion. I left buying a 2021 F150 Fx4 (had to get the wife's "OK" first). I never drove nor looked inside until it was already purchased. The trade-in and purchase numbers were VERY equitable. They really wanted to make this deal happen. I have not stopped talking about it. Will go back when I'm ready for an update.

Dealer response

Hi, your satisfaction means a lot to us, and we truly appreciate you choosing Rich Ford Sales, Inc. for all of your automotive needs. Please don't hesitate to call if you'd like further assistance.

Read all 492 reviews