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Parsons Kia

Not rated Dealerships need five reviews in the past 24 months before we can display a rating. (65 reviews)
Visit Parsons Kia
Sales hours: 8:30am to 8:00pm
Service hours: 8:00am to 5:00pm
View all hours
Sales Service
Monday 8:30am–8:00pm 8:00am–5:00pm
Tuesday 8:30am–8:00pm 8:00am–5:00pm
Wednesday 8:30am–8:00pm 8:00am–5:00pm
Thursday 8:30am–8:00pm 8:00am–5:00pm
Friday 8:30am–8:00pm 8:00am–5:00pm
Saturday 8:30am–5:00pm 8:00am–1:00pm
Sunday Closed Closed
New (888) 648-3552 (888) 648-3552
Used (888) 649-4692 (888) 649-4692
Service (855) 348-5941 (855) 348-5941

Inventory

See all 187 vehicles from this dealership.

About our dealership

This seller has been on Cars.com since February 2026.
At Parsons Kia of Winchester, our entire team works together to provide you with the ultimate Kia shopping experience. We are here to exceed your expectations, deliver the best service possible, and make car shopping fun again.
Quality, Affordability, Peace of Mind

Service center

Phone number (855) 348-5941

Service hours

Monday
8:00am–5:00pm
Tuesday
8:00am–5:00pm
Wednesday
8:00am–5:00pm
Thursday
8:00am–5:00pm
Friday
8:00am–5:00pm
Saturday
8:00am–1:00pm
Sunday
Closed

Reviews

Not rated Dealerships need five reviews in the past 24 months before we can display a rating. (65 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Parsons Kia from DealerRater.

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The car was road worthy as maintenance work was updated and worn parts replaced prior to receiving the vehicle. Price was reasonable. Staff was pleasant and accommodating. Great experience to buy there.

The car was road worthy as maintenance work was updated and worn parts replaced prior to receiving the vehicle. Price was reasonable. Staff was pleasant and accommodating. Great experience to buy there.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Always helpful, kind, and I feel like they are trustworthy. They have repeatedly gone out of their way to make me feel valued as a customer and have shown that they truly are concerned with customer safety and satisfaction.

Always helpful, kind, and I feel like they are trustworthy. They have repeatedly gone out of their way to make me feel valued as a customer and have shown that they truly are concerned with customer safety and satisfaction.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
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Went for a fuse recall and a few days later my tire fell off my car. They stated all they did was the fuses, then back peddled and said they checked by laser,so which is it. I now have a bill for almost $400 and on a fixed income. Thank GOD no one was hurt. Scott the service manager would make a good(?) politician.

Went for a fuse recall and a few days later my tire fell off my car. They stated all they did was the fuses, then back peddled and said they checked by laser,so which is it. I now have a bill for almost $400 and on a fixed income. Thank GOD no one was hurt. Scott the service manager would make a good(?) politician.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
1.0
  • Does not recommend this dealer
  • Came in for service or repair
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I highly recommend Parsons Kia of Winchester Virginia to everyone I know who may be interested in the purchase of a new or pre owned vehicle. I have purchased three brand new vehicles from Parsons Kia over the past seven years. My first purchase of a new vehicle was in 2017 and at that time I was paying a 27 percent interest rate through a lender for four years on a pre owned vehicle (not purchased at Kia) and was what they call “upside down” with the value to debt left on this particular vehicle. I was interested in purchasing a brand new vehicle for the first time and Parsons Kia made that a reality. The salesperson I was directed to was and still is a stellar asset to Parsons Kia of Winchester Virginia. “Samantha Berry” saleswoman along with the finance department got me into a brand new Kia Forte with fair interest rate through Kia Financing themselves. I have never forgotten this experience in 2016. I took this car (only) to Parsons service department for all required maintenance. Each time my vehicle was due for service, the service department Scott, Debbie everyone in the service department made sure my vehicle was in tip top shape and included me on any needs or details my vehicle had. In 2019, I returned to Parsons Kia to trade in my Kia Forte at 5k still within plenty of life on warranty for a 2020 Kia Optima. I was happy to find my prior sales team was still with Parsons Kia, and immediately requested “Samantha Berry” again as she was very knowledgeable and trustworthy with my first purchase of the Forte. Again, stellar customer service by the entire sales team. They are so organized with the sale I was in and out purchasing the Optima within two hours! Moving to most recent, I was back at Parsons Kia, again just last week now being October 2023. Asking for “Samantha Berry” saleswoman just like she was family. I remember looking at her saying “remember me?” I come back to you every three years for my new Kia! Samantha remembers her clients and she again with impeccable customer service listens to my needs and has me test drive two vehicles the first of which I drove home in! A brand new 2023 Kia Sorento Xline EX that suits my needs and then some. I will always be a faithful customer to Parsons Kia of Winchester Virginia for their loyalty and commitment to me over these last seven years. The professionalism and knowledge to serve a quality consumer informed purchase is unwavering! Excellent job to all at Parsons Kia of Winchester Virginia. Susannah Markley

I highly recommend Parsons Kia of Winchester Virginia to everyone I know who may be interested in the purchase of a new or pre owned vehicle. I have purchased three brand new vehicles from Parsons Kia over the past seven years. My first purchase of a new vehicle was in 2017 and at that time I was paying a 27 percent interest rate through a lender for four years on a pre owned vehicle (not purchased at Kia) and was what they call “upside down” with the value to debt left on this particular vehicle. I was interested in purchasing a brand new vehicle for the first time and Parsons Kia made that a reality. The salesperson I was directed to was and still is a stellar asset to Parsons Kia of Winchester Virginia. “Samantha Berry” saleswoman along with the finance department got me into a brand new Kia Forte with fair interest rate through Kia Financing themselves. I have never forgotten this experience in 2016. I took this car (only) to Parsons service department for all required maintenance. Each time my vehicle was due for service, the service department Scott, Debbie everyone in the service department made sure my vehicle was in tip top shape and included me on any needs or details my vehicle had. In 2019, I returned to Parsons Kia to trade in my Kia Forte at 5k still within plenty of life on warranty for a 2020 Kia Optima. I was happy to find my prior sales team was still with Parsons Kia, and immediately requested “Samantha Berry” again as she was very knowledgeable and trustworthy with my first purchase of the Forte. Again, stellar customer service by the entire sales team. They are so organized with the sale I was in and out purchasing the Optima within two hours! Moving to most recent, I was back at Parsons Kia, again just last week now being October 2023. Asking for “Samantha Berry” saleswoman just like she was family. I remember looking at her saying “remember me?” I come back to you every three years for my new Kia! Samantha remembers her clients and she again with impeccable customer service listens to my needs and has me test drive two vehicles the first of which I drove home in! A brand new 2023 Kia Sorento Xline EX that suits my needs and then some. I will always be a faithful customer to Parsons Kia of Winchester Virginia for their loyalty and commitment to me over these last seven years. The professionalism and knowledge to serve a quality consumer informed purchase is unwavering! Excellent job to all at Parsons Kia of Winchester Virginia. Susannah Markley

Rating breakdown (out of 5):
Customer service
5.0
Buying process
5.0
Quality of repair
5.0
Overall facilities
5.0
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Calls every time I call in to get my Kia worked on one. Debbie in-service makes it virtually impossible to get my Kia in. I guess she’s holding a grudge because I got her in trouble.

Calls every time I call in to get my Kia worked on one. Debbie in-service makes it virtually impossible to get my Kia in. I guess she’s holding a grudge because I got her in trouble.

Rating breakdown (out of 5):
Customer service
3.0
Buying process
4.0
Quality of repair
4.0
Overall facilities
2.0
Overall experience
3.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Had recall on Knock sensor - Never received notice - Situation caused other parts of motor to go. I was told by dealership (Winchester KIA) that corporate could not fix the problem and I would have to pay $6500 to have the car fixed due to piston damage and other related damage in the motor. Before taking car to dealer, I had a mechanic run diagnostic report ran and was told that the knock sensor caused the other motor problems. I find KIA to be untrustworthy and would not recommend this make of car or dealership. Seeking attorney assistance with this matter.

Had recall on Knock sensor - Never received notice - Situation caused other parts of motor to go. I was told by dealership (Winchester KIA) that corporate could not fix the problem and I would have to pay $6500 to have the car fixed due to piston damage and other related damage in the motor. Before taking car to dealer, I had a mechanic run diagnostic report ran and was told that the knock sensor caused the other motor problems. I find KIA to be untrustworthy and would not recommend this make of car or dealership. Seeking attorney assistance with this matter.

Rating breakdown (out of 5):
Customer service
1.0
Buying process
1.0
Quality of repair
1.0
Overall facilities
1.0
Overall experience
1.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Snowy day and the lot had already been cleared plus I got in early. That was great news for this 3rd shifter who was ready to get home. Friendly staff. Service after the sale is awesome.

Snowy day and the lot had already been cleared plus I got in early. That was great news for this 3rd shifter who was ready to get home. Friendly staff. Service after the sale is awesome.

Rating breakdown (out of 5):
Customer service
5.0
Buying process
5.0
Quality of repair
5.0
Overall facilities
5.0
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Every time i bring my cars in for service they treat me with kindness and respect. I'm greated by name and asked how is my family and my cars are doing. They give me a welcome and ask me to make myself comfortable and help myself to all of the refreshments and coffee. My car is always repaired and ready in the time it's promised. I even had my dog one day and he was welcome even though i was picking up my iPod I left at the charging station over a weekend service visit. They kept it in a safe place for me which was very appreciative. My iPod actually controls my Neuro stimulator implant in my back. Even though I'm never disconnected from it i had no control over it until i had it safely back in my hands. So i was made important to them by keeping my iPod safe from theft or damage.

Every time i bring my cars in for service they treat me with kindness and respect. I'm greated by name and asked how is my family and my cars are doing. They give me a welcome and ask me to make myself comfortable and help myself to all of the refreshments and coffee. My car is always repaired and ready in the time it's promised. I even had my dog one day and he was welcome even though i was picking up my iPod I left at the charging station over a weekend service visit. They kept it in a safe place for me which was very appreciative. My iPod actually controls my Neuro stimulator implant in my back. Even though I'm never disconnected from it i had no control over it until i had it safely back in my hands. So i was made important to them by keeping my iPod safe from theft or damage.

Rating breakdown (out of 5):
Customer service
5.0
Buying process
Quality of repair
5.0
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Parsons Kia in Winchester is like going to my extended family's auto shop. Always great me by name and we play catch up in 5 minutes or less. And still keep the work flowing through like a well oiled machine. I like bringing my car to this group of fun personable people. The tech's are knowledgeable and the service managers are like family. Keep up the good work and ill see you in a couple thousand miles. Take care be blessed. Debbie, Jennifer, Scott, and Sonny !!

Parsons Kia in Winchester is like going to my extended family's auto shop. Always great me by name and we play catch up in 5 minutes or less. And still keep the work flowing through like a well oiled machine. I like bringing my car to this group of fun personable people. The tech's are knowledgeable and the service managers are like family. Keep up the good work and ill see you in a couple thousand miles. Take care be blessed. Debbie, Jennifer, Scott, and Sonny !!

Rating breakdown (out of 5):
Customer service
5.0
Buying process
5.0
Quality of repair
5.0
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Went to this dealership for an oil change. All employees were pleasant and helpful . Debbie was beyond helpful, making the process extremely pleasant ! Snacks offered, comfortable lounge area for adults and a cute section for little children ! Highly recommend this dealership !

Went to this dealership for an oil change. All employees were pleasant and helpful . Debbie was beyond helpful, making the process extremely pleasant ! Snacks offered, comfortable lounge area for adults and a cute section for little children ! Highly recommend this dealership !

Rating breakdown (out of 5):
Customer service
5.0
Buying process
Quality of repair
5.0
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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