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Parsons Ford Lincoln

(524 reviews)
Visit Parsons Ford Lincoln
Sales hours: 9:00am to 5:00pm
Service hours: 7:00am to 12:00pm
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Sales Service
Monday 8:00am–8:00pm 7:00am–6:00pm
Tuesday 8:00am–8:00pm 7:00am–6:00pm
Wednesday 8:00am–8:00pm 7:00am–6:00pm
Thursday 8:00am–8:00pm 7:00am–6:00pm
Friday 8:00am–8:00pm 7:00am–6:00pm
Saturday 9:00am–5:00pm 7:00am–12:00pm
Sunday Closed Closed

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New (304) 579-4373 (304) 579-4373
Used (304) 596-0597 (304) 596-0597
Service (304) 579-4508 (304) 579-4508

Inventory

See all 203 vehicles from this dealership.

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About our dealership

This seller has been on Cars.com since July 2008.
Welcome to Kent Parsons Ford! Located in Martinsburg WV Kent Parsons Ford is proud to be one of the premier dealerships in the area. From the moment you walk into our showroom you'll know our commitment to Customer Service is second to none. We strive to make your experience with Kent Parsons Ford a good one for the life of your vehicle. Whether you need to Purchase Finance or Service a New or Pre-Owned Ford you've come to the right place

Service center

Phone number (304) 579-4508

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
7:00am–12:00pm
Sunday
Closed

Meet our employees

Reviews

(524 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Parsons Ford Lincoln from DealerRater.

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My salesman was not as engaged as I would have liked in

My salesman was not as engaged as I would have liked in helping me find the vehicle I wanted. I needed to prod him to email other dealers who had the type of vehicle I wanted. Communication was lacking in keeping me updated on availability of vehicles from other dealers. Salesman did not inform me that he had a personal engagement scheduled and would not be unavailable the day I wanted to pick up the new vehicle. A few days after picking up vehicle, I texted salesman asking if he could order me some accessories through the parts department. He said he would but found out through the parts department that no order was placed. On another issue, the dealership is dirty and does not seem to be organized well.

My salesman was not as engaged as I would have liked in

My salesman was not as engaged as I would have liked in helping me find the vehicle I wanted. I needed to prod him to email other dealers who had the type of vehicle I wanted. Communication was lacking in keeping me updated on availability of vehicles from other dealers. Salesman did not inform me that he had a personal engagement scheduled and would not be unavailable the day I wanted to pick up the new vehicle. A few days after picking up vehicle, I texted salesman asking if he could order me some accessories through the parts department. He said he would but found out through the parts department that no order was placed. On another issue, the dealership is dirty and does not seem to be organized well.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 3.0
  • Does not recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Excellent, easy in and out.

Excellent, easy in and out. Service was great. Dealership and service department were very clean. Staff was very kind and understanding of what my needs were.

Excellent, easy in and out.

Excellent, easy in and out. Service was great. Dealership and service department were very clean. Staff was very kind and understanding of what my needs were.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

John, we are happy we could make your experience a positive one! If you have any additional needs or questions, we will be more than happy to assist you! Safe travels!

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I brought my 2012 Explorer XLT for The Works: oil

I brought my 2012 Explorer XLT for The Works: oil change, tire rotation, check breaks, battery, fluids, etc. I was surprised that nothing was said about my tires are in the early stages of dry rot. My paper work indicated I needed a new air filter, yet there was no mention of that either. It certainly would have been nice for the service tech to have mention this or even to install a repace air filter. Heck, I'm a 76 year old widow... I'm not even sure where the air filter is! I bought my Explorer NEW at Kent Parsons Ford Martinsburg, I return to Kent Parsons for service and or problems. Not as happy of a camper as I could have been.

I brought my 2012 Explorer XLT for The Works: oil

I brought my 2012 Explorer XLT for The Works: oil change, tire rotation, check breaks, battery, fluids, etc. I was surprised that nothing was said about my tires are in the early stages of dry rot. My paper work indicated I needed a new air filter, yet there was no mention of that either. It certainly would have been nice for the service tech to have mention this or even to install a repace air filter. Heck, I'm a 76 year old widow... I'm not even sure where the air filter is! I bought my Explorer NEW at Kent Parsons Ford Martinsburg, I return to Kent Parsons for service and or problems. Not as happy of a camper as I could have been.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 4.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Hi Caroly, thank you for taking the time to bring this negative experience to our attention. It is discouraging to hear that you had anything less than a stellar experience here at Kent Parsons Ford Inc. We would appreciate the opportunity to speak with you regarding this matter so we can work towards a resolution. Please contact our Sales Manager, Ryan Byrd, at (304) 263-3344 or ryan@parsonsford.com at your earliest convenience and we will do our best to make this right.

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very professional and personable.

very professional and personable. worked to greet and find out what we were looking for. Ryan went out of his way to make the experience a good one.

very professional and personable.

very professional and personable. worked to greet and find out what we were looking for. Ryan went out of his way to make the experience a good one.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
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I used the Ford app to schedule the appointment for the

I used the Ford app to schedule the appointment for the first time and had no problem. I arrived a few minutes ahead of my appointment they were able to check me in and complete the oil change and tire rotation in less than 45 minutes while I waited.

I used the Ford app to schedule the appointment for the

I used the Ford app to schedule the appointment for the first time and had no problem. I arrived a few minutes ahead of my appointment they were able to check me in and complete the oil change and tire rotation in less than 45 minutes while I waited.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Hi Steven, we are very happy we could provide you with a positive experience! If you have any additional needs or questions, we will be more than happy to assist you! Safe travels!

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Regular service and recall item.

Regular service and recall item. They always finish quickly, are fairly priced and are friendly.

Regular service and recall item.

Regular service and recall item. They always finish quickly, are fairly priced and are friendly.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Hi Eric, thank you for leaving such a great review and high star rating. We hope to be of service to you again! Take care!

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I filled out an online service appointment on issue that

I filled out an online service appointment on issue that the car turned off the electricity on dashboard and the navigation screen while driving, and chat w/ an online tech who took my order and said the service dept would call me: No call back - I called service Dept and left a message. No call back - I called Service Dept. still no call back I finally dropped the car on scheduled date for two days. No one called me to update the status. I called Service Dept and left a message. Again, no one called bac. I decided to drop by the dealer. They said the care was ready. The car was working for a few days, the same issue returned. I am looking for another dealer to take it in for repair. This is my company vehicle which assigned to me for business travel.

I filled out an online service appointment on issue that

I filled out an online service appointment on issue that the car turned off the electricity on dashboard and the navigation screen while driving, and chat w/ an online tech who took my order and said the service dept would call me: No call back - I called service Dept and left a message. No call back - I called Service Dept. still no call back I finally dropped the car on scheduled date for two days. No one called me to update the status. I called Service Dept and left a message. Again, no one called bac. I decided to drop by the dealer. They said the care was ready. The car was working for a few days, the same issue returned. I am looking for another dealer to take it in for repair. This is my company vehicle which assigned to me for business travel.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 2.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Hi Minh, thank you for sharing your honest feedback. We are disappointed that you have had such a negative experience dealing with us here at Kent Parsons Ford Inc. We can assure you that it was truly not our intention to disappoint or frustrate you during this process. Here at Kent Parsons Ford Inc, we are always looking for ways to improve; we appreciate your input. If you would be willing, we would like to have you contact our Service Manager, Traver Brown, at (304) 263-3344 or traver@parsonsford.com. to discuss ways we can better serve you in the future.

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Used the online appointment system to schedule my

Used the online appointment system to schedule my appointment via chat. Was told someone from Kent Parsons would call me with a time for the day I chose, Wednesday. I called on Monday and left a message and no one called me. Called again on Tuesday and I was told to just bring my car in on Wednesday. This is not the customer service I am accustomed to at Kent Parsons. Repairs were great as usual.

Used the online appointment system to schedule my

Used the online appointment system to schedule my appointment via chat. Was told someone from Kent Parsons would call me with a time for the day I chose, Wednesday. I called on Monday and left a message and no one called me. Called again on Tuesday and I was told to just bring my car in on Wednesday. This is not the customer service I am accustomed to at Kent Parsons. Repairs were great as usual.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 4.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Hi Shelley, thank you for taking the time out of your day to tell us about your experience. If you have any additional needs or questions, we will be more than happy to assist you! Safe travels!

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Had a great experience with this dealership overall.

Had a great experience with this dealership overall. Ken,Mark and Ryan all were friendly and followed through on their promises. We got a very fair deal on a 2024 F-150 Raptor. They did not try and put on any additional products or force any financing or extended warranty options on us. They did offer a service plan and if needed would have help finance the vehicle. I would recommend doing business with them. I also just placed an order for a new 2025 Ford Explorer ST. I can’t wait to receive the new SUV.

Had a great experience with this dealership overall.

Had a great experience with this dealership overall. Ken,Mark and Ryan all were friendly and followed through on their promises. We got a very fair deal on a 2024 F-150 Raptor. They did not try and put on any additional products or force any financing or extended warranty options on us. They did offer a service plan and if needed would have help finance the vehicle. I would recommend doing business with them. I also just placed an order for a new 2025 Ford Explorer ST. I can’t wait to receive the new SUV.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
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FEEDBACK ON F-150

WONDERFUL EXPERIENCE WITH SALES AND TRADE-IN TRANSACTIONS AT MARTINSBURG KENT PARSONS FORD!!

FEEDBACK ON F-150

WONDERFUL EXPERIENCE WITH SALES AND TRADE-IN TRANSACTIONS AT MARTINSBURG KENT PARSONS FORD!!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Hi, we're glad you had such a wonderful experience with us! At Kent Parsons Ford Inc, we value our customers and we look forward to seeing you on your next visit. Take care!

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