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Parsons Ford Lincoln

(516 reviews)
Visit Parsons Ford Lincoln
Sales hours: 9:00am to 5:00pm
Service hours: 7:00am to 12:00pm
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Sales Service
Monday 8:00am–8:00pm 7:00am–6:00pm
Tuesday 8:00am–8:00pm 7:00am–6:00pm
Wednesday 8:00am–8:00pm 7:00am–6:00pm
Thursday 8:00am–8:00pm 7:00am–6:00pm
Friday 8:00am–8:00pm 7:00am–6:00pm
Saturday 9:00am–5:00pm 7:00am–12:00pm
Sunday Closed Closed

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New (304) 579-4373 (304) 579-4373
Used (304) 596-0597 (304) 596-0597
Service (304) 579-4508 (304) 579-4508

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See all 218 vehicles from this dealership.

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About our dealership

This seller has been on Cars.com since July 2008.
Welcome to Kent Parsons Ford! Located in Martinsburg WV Kent Parsons Ford is proud to be one of the premier dealerships in the area. From the moment you walk into our showroom you'll know our commitment to Customer Service is second to none. We strive to make your experience with Kent Parsons Ford a good one ? for the life of your vehicle. Whether you need to Purchase Finance or Service a New or Pre-Owned Ford you?ve come to the right place

Service center

Phone number (304) 579-4508

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
7:00am–12:00pm
Sunday
Closed

Meet our employees

View all 9 employees View less employees

Reviews

(516 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Parsons Ford Lincoln from DealerRater.

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Had a great experience with this dealership overall.

Had a great experience with this dealership overall. Ken,Mark and Ryan all were friendly and followed through on their promises. We got a very fair deal on a 2024 F-150 Raptor. They did not try and put on any additional products or force any financing or extended warranty options on us. They did offer a service plan and if needed would have help finance the vehicle. I would recommend doing business with them. I also just placed an order for a new 2025 Ford Explorer ST. I can’t wait to receive the new SUV.

Had a great experience with this dealership overall.

Had a great experience with this dealership overall. Ken,Mark and Ryan all were friendly and followed through on their promises. We got a very fair deal on a 2024 F-150 Raptor. They did not try and put on any additional products or force any financing or extended warranty options on us. They did offer a service plan and if needed would have help finance the vehicle. I would recommend doing business with them. I also just placed an order for a new 2025 Ford Explorer ST. I can’t wait to receive the new SUV.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
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FEEDBACK ON F-150

WONDERFUL EXPERIENCE WITH SALES AND TRADE-IN TRANSACTIONS AT MARTINSBURG KENT PARSONS FORD!!

FEEDBACK ON F-150

WONDERFUL EXPERIENCE WITH SALES AND TRADE-IN TRANSACTIONS AT MARTINSBURG KENT PARSONS FORD!!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Hi, we're glad you had such a wonderful experience with us! At Kent Parsons Ford Inc, we value our customers and we look forward to seeing you on your next visit. Take care!

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We had a great experience.

We had a great experience. The sales manager, Mark treated us like family. My son and I traveled all the way from Florida to purchase a vehicle from Kent Parson’s. I am very happy with our experience.

We had a great experience.

We had a great experience. The sales manager, Mark treated us like family. My son and I traveled all the way from Florida to purchase a vehicle from Kent Parson’s. I am very happy with our experience.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
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I took my car in for an oil change, inspection, and a

I took my car in for an oil change, inspection, and a warranty airbag recall. When I picked up my vehicle the first time the linkage for the shifter had not been reattached properly. Luckily, I discovered this before I left the parking lot. I was forgiving and very kind about it. I picked my car up after they had fixed it later that day. While driving to work the next day I realized the right-side speakers were not working and that the audio had a bad whining noise and some of the buttons on the steering wheel were not working. I called and left a message with someone. No one made an effort to get back with me. I had a trip I had to go on, so I was really busy and I couldn't take the car in right away. When I called them back they made me wait nearly a month to look at the car. I explain the issue and told them I believed a wiring harness or something like that was loose in the console, same area where the shifter linkage was not reattached properly. If I tapped on the center console the whining would actually go away, but the speakers on the right still did not work and buttons the steering wheel also did not work. They called me later in the day and told me it was a module and it would cost $1000 to fix. It was the end of the day and I did not have time to pick up my vehicle, but I wasn't going to pay that for a 2011 vehicle. After thinking about it I called them back and said that made no sense, why would tapping on the center console have any effect on a module hidden in the dashboard. After complaining they agreed to look again. Later they called me and told me there was debris in the console, but everything looked good with their work. (Sure) They took a picture of the debris to show me, I thought this was suspicious at the time, but I think I know why. The picture showed some debris but nothing that would effect anything, it wasn't even really near the harnesses and connectors. I picked up the car and paid the diagnostic and labor fee. When I got in my car, low and behold, everything was fixed.. But how could this be? They told me they couldn't find anything wrong, but they hinted at the debris causing the issue. It didn't take long to figure this out. There was CYA happening here. The debris picture was in case I questioned why it was now working. It was so they could say, well it was probably the debris causing it. They know they were at fault and didn't want to admit it because then they would have to admit they shouldn't have charged me at all. Anyway, never taking anything back there and certainly not considering buying a vehicle from there. My Fusion has been a good car and I have thought about looking at another Ford in the near future, likely I would have gone there to look in the next year or two, but not now. Even if I get a Ford, it will be from another dealership.

I took my car in for an oil change, inspection, and a

I took my car in for an oil change, inspection, and a warranty airbag recall. When I picked up my vehicle the first time the linkage for the shifter had not been reattached properly. Luckily, I discovered this before I left the parking lot. I was forgiving and very kind about it. I picked my car up after they had fixed it later that day. While driving to work the next day I realized the right-side speakers were not working and that the audio had a bad whining noise and some of the buttons on the steering wheel were not working. I called and left a message with someone. No one made an effort to get back with me. I had a trip I had to go on, so I was really busy and I couldn't take the car in right away. When I called them back they made me wait nearly a month to look at the car. I explain the issue and told them I believed a wiring harness or something like that was loose in the console, same area where the shifter linkage was not reattached properly. If I tapped on the center console the whining would actually go away, but the speakers on the right still did not work and buttons the steering wheel also did not work. They called me later in the day and told me it was a module and it would cost $1000 to fix. It was the end of the day and I did not have time to pick up my vehicle, but I wasn't going to pay that for a 2011 vehicle. After thinking about it I called them back and said that made no sense, why would tapping on the center console have any effect on a module hidden in the dashboard. After complaining they agreed to look again. Later they called me and told me there was debris in the console, but everything looked good with their work. (Sure) They took a picture of the debris to show me, I thought this was suspicious at the time, but I think I know why. The picture showed some debris but nothing that would effect anything, it wasn't even really near the harnesses and connectors. I picked up the car and paid the diagnostic and labor fee. When I got in my car, low and behold, everything was fixed.. But how could this be? They told me they couldn't find anything wrong, but they hinted at the debris causing the issue. It didn't take long to figure this out. There was CYA happening here. The debris picture was in case I questioned why it was now working. It was so they could say, well it was probably the debris causing it. They know they were at fault and didn't want to admit it because then they would have to admit they shouldn't have charged me at all. Anyway, never taking anything back there and certainly not considering buying a vehicle from there. My Fusion has been a good car and I have thought about looking at another Ford in the near future, likely I would have gone there to look in the next year or two, but not now. Even if I get a Ford, it will be from another dealership.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
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Lincoln Service

Very pleased with this visit, easy appointment process, on time and waited for the car - was completed quickly but thoroughly. Pricing was a little less than expected and was able to use a coupon for additional savings. I have used this service department for over 4 years and will continue to do so. Thanks

Lincoln Service

Very pleased with this visit, easy appointment process, on time and waited for the car - was completed quickly but thoroughly. Pricing was a little less than expected and was able to use a coupon for additional savings. I have used this service department for over 4 years and will continue to do so. Thanks

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Hello Allan, thank you for taking the time out of your day to tell us about your experience. At Kent Parsons Ford Inc, we value our customers and we look forward to seeing you on your next visit. Take care!

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Car repair

Repaired my car and kept me informed during the whole process

Car repair

Repaired my car and kept me informed during the whole process

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Hi Gary, thank you for leaving such a great review and high star rating. Please let us know if there is ever anything else we can do for you! Safe travels!

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7/24/23 I emailed to get information on a Jeep for sale.

7/24/23 I emailed to get information on a Jeep for sale. Filled out credit application through their dealership on 7/26. Sent all my information that they needed and on my trade. I’m a single mom so I can’t just drive 2 hours right away. I told them I would have money down down payment Friday and I did. Because I am 2 hours away they said Saturday was fine. Saturday morning I go and get a cashiers check at my bank, out of my way, for my down payment even calling the dealership asking who do I make check out to. I spoke to the guy and told him what time I would be there because I had to pick up my son from camp. He said “ no problem you are good to go.” I get my son and make the 2 hour trip. I walk in and no one is telling me anything and leaving me sit which seemed forever. Finally some manager takes me in a room and says “ we sold the Jeep half hour before you got here, I’m sorry”. They’re not sorry. If they sold it where was my phone call to tell me to turn around. The manager says “ we don’t hold vehicles”. Well no one told me that. Why was I told to come down I’m good to go on the Jeep. What a freakin joke. I never had to deal with anything like that and my son had to see my so upset because I wanted this Jeep so bad. I couldn’t even drive home until I calmed down. I would have have a deposit if someone asked me. So on my way home, I bought a NEWER Jeep, same miles, same price. So you were probably ripping me off anyways. Let me sit there for 20 mins then tell me you sold it. You are a JOKE. Don’t every buy from these people. They don’t care about their customers. From Todd: I also wanted to let you know that here at Parsons Ford we go out of our way to ensure you have one of the best automotive dealership experiences. Worst experience I ever had. Run my credit, make me drive two hours, make me get a cashiers check, even putting the Jeep on my insurance and I sent you a copy. To tell me you sold it.

7/24/23 I emailed to get information on a Jeep for sale.

7/24/23 I emailed to get information on a Jeep for sale. Filled out credit application through their dealership on 7/26. Sent all my information that they needed and on my trade. I’m a single mom so I can’t just drive 2 hours right away. I told them I would have money down down payment Friday and I did. Because I am 2 hours away they said Saturday was fine. Saturday morning I go and get a cashiers check at my bank, out of my way, for my down payment even calling the dealership asking who do I make check out to. I spoke to the guy and told him what time I would be there because I had to pick up my son from camp. He said “ no problem you are good to go.” I get my son and make the 2 hour trip. I walk in and no one is telling me anything and leaving me sit which seemed forever. Finally some manager takes me in a room and says “ we sold the Jeep half hour before you got here, I’m sorry”. They’re not sorry. If they sold it where was my phone call to tell me to turn around. The manager says “ we don’t hold vehicles”. Well no one told me that. Why was I told to come down I’m good to go on the Jeep. What a freakin joke. I never had to deal with anything like that and my son had to see my so upset because I wanted this Jeep so bad. I couldn’t even drive home until I calmed down. I would have have a deposit if someone asked me. So on my way home, I bought a NEWER Jeep, same miles, same price. So you were probably ripping me off anyways. Let me sit there for 20 mins then tell me you sold it. You are a JOKE. Don’t every buy from these people. They don’t care about their customers. From Todd: I also wanted to let you know that here at Parsons Ford we go out of our way to ensure you have one of the best automotive dealership experiences. Worst experience I ever had. Run my credit, make me drive two hours, make me get a cashiers check, even putting the Jeep on my insurance and I sent you a copy. To tell me you sold it.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
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2022 Explorer New Purchase from Kent Parsons Ford

We are repeat customers at Kent Parsons Ford. The Explorer is our third new purchase at this dealer. Excellent customer service. They address all concerns. Very helpful staff.

2022 Explorer New Purchase from Kent Parsons Ford

We are repeat customers at Kent Parsons Ford. The Explorer is our third new purchase at this dealer. Excellent customer service. They address all concerns. Very helpful staff.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Hi Marguerite, our Staff is dedicated to providing all our guests with outstanding customer service and quality work you can trust! Please let us know if there is ever anything else we can do for you! Safe travels!

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KPF Service Dept

Tyler took care of everything and kept me updated. He took care of 2 recalls, I thought there was only 1 so that was a nice surprise.

KPF Service Dept

Tyler took care of everything and kept me updated. He took care of 2 recalls, I thought there was only 1 so that was a nice surprise.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Hi David, our staff is dedicated to providing all our guests with outstanding customer service and quality work you can trust! We hope to be of service to you again! Take care!

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You want reviews and feedback on Kent Parsons Ford

You want reviews and feedback on Kent Parsons Ford Service Dept, here's a good one from personal experience. Backstory - '05 Mustang, first year of the retro stangs, got it when it first came out at Shenandoah Ford in Front Royal Virginia, never had any issues, kept up with the maintenance making sure everything is in working order over the years, just over 94K miles on it. It's expected that parts are going to fail at this point.... but what happened here is an example of inept, incompetence that work the Kent Parsons Ford Service Dept in Martinsburg WV. And just to preface, I never deal with dealerships if not under warranty - makes no sense. For years I had been receiving the Takata air bag recall notice from Ford - late '22, I had a serpentine belt squealing that needed replacing - I figure alright, I'll let KP Ford take care of both, get this recall out of the way as well. I take the mustang to KP Ford in January - they replace the belt - it's still squealing. They take the belt off and tell me the crank pulley needs fixed, so they replace the harmonic balancer and put the new belt back on. I drive it local for the next month, seems to drive fine, and then on President's Day I make an outside the area trip down the road to Front Royal VA. While coming back, the mustang's engine starts sputtering on the Interstate and goes into limp mode. I'm able to just barely make it back to the house on the back roads - and have the vehicle towed to KP Ford. I figure that this might possibly be tied in to the work they did the prior month since it's barely been driven. KP Ford runs a diagnostic on the check engine and says the Throttle Body needs replaced - alright, so replace it. They replace it without even test driving it. How do I know - the mileage on the paperwork is the same going in as it is going out. I get on I-81, and same result, the engine starts to sputter and lose power - so I have it towed back. Their response - "our mistake, we didn't reprogram the PCM after putting on the new throttle body". I get it back, drive it around, same result except this time within city limits going 25mph - so I have it towed back. KP keeps it for a few weeks checking it out - and now they're telling me the transmission needs replaced, and gives me a $5K-$6K estimate. At this point, I am beyond angry and livid. I tell them don't touch the transmission, put it back on the lot, I'm taking it elsewhere, you guys are done touching this - they clear the code - so I have it towed to my local shop mechanic up the road near Maryland. It's not showing any codes to run a diagnostic, he tests drives it, drives fine for him. He checks it out, can't figure what is going on, diagnostics aren't coming up with anything because the codes have been cleared by KP Ford, so he takes it up the road to a local independent sister shop up in Hagerstown MD that has more advanced diagnostics and then it happens to him on the way there, and needs towed in. The shop in Hagerstown figured out the root issue - the crankshaft sensor needed replacing - which all goes back to the initial problem of the crank pulley that KP Ford should've done in the first place back in January. So big thanks to the inept, incompetent tech folks working at KP Ford Service Dept in Martinsburg WV for screwing up my mustang for xxxx near 5 months - put on a $800+ throttle body that wasn't needed and then wanted to do a $5K-$6K transmission overhaul that wouldn't have been needed, not to mention could've been seriously hurt on the interstate for their incompetence. Picked up the mustang in Hagerstown - and running fine. Already contacted Ford's Corporate Office about the situation and nonsense of KP Ford's Service Department. Don't even bother with Kent Parsons Ford's Service Dept unless it's under Ford's warranty.

You want reviews and feedback on Kent Parsons Ford

You want reviews and feedback on Kent Parsons Ford Service Dept, here's a good one from personal experience. Backstory - '05 Mustang, first year of the retro stangs, got it when it first came out at Shenandoah Ford in Front Royal Virginia, never had any issues, kept up with the maintenance making sure everything is in working order over the years, just over 94K miles on it. It's expected that parts are going to fail at this point.... but what happened here is an example of inept, incompetence that work the Kent Parsons Ford Service Dept in Martinsburg WV. And just to preface, I never deal with dealerships if not under warranty - makes no sense. For years I had been receiving the Takata air bag recall notice from Ford - late '22, I had a serpentine belt squealing that needed replacing - I figure alright, I'll let KP Ford take care of both, get this recall out of the way as well. I take the mustang to KP Ford in January - they replace the belt - it's still squealing. They take the belt off and tell me the crank pulley needs fixed, so they replace the harmonic balancer and put the new belt back on. I drive it local for the next month, seems to drive fine, and then on President's Day I make an outside the area trip down the road to Front Royal VA. While coming back, the mustang's engine starts sputtering on the Interstate and goes into limp mode. I'm able to just barely make it back to the house on the back roads - and have the vehicle towed to KP Ford. I figure that this might possibly be tied in to the work they did the prior month since it's barely been driven. KP Ford runs a diagnostic on the check engine and says the Throttle Body needs replaced - alright, so replace it. They replace it without even test driving it. How do I know - the mileage on the paperwork is the same going in as it is going out. I get on I-81, and same result, the engine starts to sputter and lose power - so I have it towed back. Their response - "our mistake, we didn't reprogram the PCM after putting on the new throttle body". I get it back, drive it around, same result except this time within city limits going 25mph - so I have it towed back. KP keeps it for a few weeks checking it out - and now they're telling me the transmission needs replaced, and gives me a $5K-$6K estimate. At this point, I am beyond angry and livid. I tell them don't touch the transmission, put it back on the lot, I'm taking it elsewhere, you guys are done touching this - they clear the code - so I have it towed to my local shop mechanic up the road near Maryland. It's not showing any codes to run a diagnostic, he tests drives it, drives fine for him. He checks it out, can't figure what is going on, diagnostics aren't coming up with anything because the codes have been cleared by KP Ford, so he takes it up the road to a local independent sister shop up in Hagerstown MD that has more advanced diagnostics and then it happens to him on the way there, and needs towed in. The shop in Hagerstown figured out the root issue - the crankshaft sensor needed replacing - which all goes back to the initial problem of the crank pulley that KP Ford should've done in the first place back in January. So big thanks to the inept, incompetent tech folks working at KP Ford Service Dept in Martinsburg WV for screwing up my mustang for xxxx near 5 months - put on a $800+ throttle body that wasn't needed and then wanted to do a $5K-$6K transmission overhaul that wouldn't have been needed, not to mention could've been seriously hurt on the interstate for their incompetence. Picked up the mustang in Hagerstown - and running fine. Already contacted Ford's Corporate Office about the situation and nonsense of KP Ford's Service Department. Don't even bother with Kent Parsons Ford's Service Dept unless it's under Ford's warranty.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
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