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North End Subaru

(1,893 reviews)
Visit North End Subaru
Sales hours: 9:00am to 7:00pm
Service hours: 7:30am to 5:30pm
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Sales Service
Monday 9:00am–7:00pm 7:30am–5:30pm
Tuesday 9:00am–7:00pm 7:30am–5:30pm
Wednesday 9:00am–7:00pm 7:30am–5:30pm
Thursday 9:00am–7:00pm 7:30am–5:30pm
Friday 9:00am–6:00pm 7:30am–5:30pm
Saturday 9:00am–5:00pm 8:00am–2:00pm
Sunday Closed Closed
2026 consumer dealer award
View 9 awards
2026 consumer dealer award 2025 consumer dealer award 2023 consumer dealer award 2022 consumer dealer award 2021 consumer dealer award 2019 consumer dealer award 2018 consumer dealer award 2016 consumer dealer award 2015 consumer dealer award

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New (978) 812-0383 (978) 812-0383
Used (978) 812-4578 (978) 812-4578
Service (978) 812-4005 (978) 812-4005

Inventory

See all 287 vehicles from this dealership.

Incentives

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About our dealership

This seller has been on Cars.com since January 2006.
North End Subaru is your premier retailer of new and used Subaru vehicles. Our dedicated sales staff and top-trained technicians are here to make your auto shopping experience fun easy and financially advantageous. Please utilize our various online resources and allow our excellent network of people to put you in your ideal Subaru vehicle or the Pre-Owned car truck or SUV of your dreams today!
A proud member of the Colonial Automotive Group serving Southern New England for over 40 years

Service center

Phone number (978) 812-4005

Service hours

Monday
7:30am–5:30pm
Tuesday
7:30am–5:30pm
Wednesday
7:30am–5:30pm
Thursday
7:30am–5:30pm
Friday
7:30am–5:30pm
Saturday
8:00am–2:00pm
Sunday
Closed

Meet our employees

Reviews

(1,893 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of North End Subaru from DealerRater.

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Bob W, salesperson, was very responsive to my many questions and requests. Dom, sales person and runner, was very helpful, polite, and communicative. One thing that would’ve made my experience better would have been a detailed written explanation of the specific requirements of buying and transporting a car from Massachusetts to New Hampshire. I’ve never bought a car from out of state and wasn’t prepared for the differences. Thank you, Bob and Dom for all your help.

Bob W, salesperson, was very responsive to my many questions and requests. Dom, sales person and runner, was very helpful, polite, and communicative. One thing that would’ve made my experience better would have been a detailed written explanation of the specific requirements of buying and transporting a car from Massachusetts to New Hampshire. I’ve never bought a car from out of state and wasn’t prepared for the differences. Thank you, Bob and Dom for all your help.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
4.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

Thank you for your very kind review. Bob, Dom, and our team strive to make sure all our customers leave happy, and it's great to hear about your excellent experience at North End Subaru. Jason Cote General Manager 978-582-4911 [email protected] [email protected]

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Well, my son recently purchased a WRX. A good friend bought a Crosstrek. I went to North End to check it out. Justin was very knowledgeable and helpful as was Amanda. Thank you.

Well, my son recently purchased a WRX. A good friend bought a Crosstrek. I went to North End to check it out. Justin was very knowledgeable and helpful as was Amanda. Thank you.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Your mention of Justin and Amanda’s expertise reflects how we prioritize personalized assistance. Hearing you felt well supported during your Crosstrek purchase means a lot to our team. Jason Cote General Manager 978-582-4911 [email protected] [email protected]

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Dominic and all were easy to talk with! We felt very comfortable and at ease in the showroom and as we were getting all the financing together. Top notch service! Thanks guys!

Dominic and all were easy to talk with! We felt very comfortable and at ease in the showroom and as we were getting all the financing together. Top notch service! Thanks guys!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

We're glad you felt so comfortable in our showroom and during the financing process. Dominic and our team are pleased we could help finalize your used Forester purchase. Hearing that you found our service top notch means a lot to us. Jason Cote General Manager 978-582-4911 [email protected] [email protected]

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Super helpful and respectful, considerate with my interests, goals, and concerns. Justin was super welcoming and friendly throughout the process.

Super helpful and respectful, considerate with my interests, goals, and concerns. Justin was super welcoming and friendly throughout the process.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Your praise of Justin’s welcoming and friendly approach highlights how much we value a personalized experience. Knowing our team could respect your interests, goals, and concerns during your Subaru Crosstrek purchase is very rewarding. Your five-star rating and kind words mean a lot to our team. Jason Cote General Manager 978-582-4911 [email protected] [email protected]

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North End Subaru is a welcoming, friendly dealership. From the moment I walked in the door, it was obvious that the staff was helpful, patient, and accommodating.

North End Subaru is a welcoming, friendly dealership. From the moment I walked in the door, it was obvious that the staff was helpful, patient, and accommodating.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Knowing our team made you feel welcomed and supported from the moment you walked through the door means a lot to us. We’re delighted you chose our dealership for your new Subaru Crosstrek purchase, and your praise for our patience and support means a great deal. Jason Cote General Manager 978-582-4911 [email protected] [email protected]

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Great dealership, very friendly not pushy Very smooth purchase, everything went as planned and explained

Great dealership, very friendly not pushy Very smooth purchase, everything went as planned and explained

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for noting the friendly, pressure-free atmosphere and smooth process. We’re glad everything was explained clearly and went smoothly with your Subaru. If any questions arise, please let us know. Jason Cote General Manager 978-582-4911 [email protected] [email protected]

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I have bought several Subaru’s from North end since the 70’s. Great dealership.

I have bought several Subaru’s from North end since the 70’s. Great dealership.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

Thank you for choosing Subaru over the decades and trusting us with your Forester. Justin and our team look forward to assisting you with your next visit. Jason Cote General Manager 978-582-4911 [email protected] [email protected]

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Always attentive and respectful of our needs. Always a pleasure to keep coming back year after year

Always attentive and respectful of our needs. Always a pleasure to keep coming back year after year

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for your continued loyalty. We’re glad our team consistently meets your needs with care and professionalism. We look forward to supporting you and your Subaru Outback on many more visits. Jason Cote General Manager 978-582-4911 [email protected] [email protected]

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No pressure! Great team work! Love my Outback Limited! Definitely would recommend buying a vehicle from North End Subaru!!!

No pressure! Great team work! Love my Outback Limited! Definitely would recommend buying a vehicle from North End Subaru!!!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thank you for sharing your feedback and recommending us. We’re pleased our team provided a no-pressure, collaborative experience for your new Outback Limited. Enjoy every moment behind the wheel of your Subaru! Jason Cote General Manager 978-582-4911 [email protected] [email protected]

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A great no pressure experience from start to finish! Loving my new to me Highlander! Great follow through by the whole team!

A great no pressure experience from start to finish! Loving my new to me Highlander! Great follow through by the whole team!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

It’s fantastic to know our team’s attentive follow through and relaxed, pressure-free approach made for a smooth experience from start to finish. We’re delighted that your Toyota Highlander is exceeding your expectations. Feel free to reach out if there’s anything else we can assist you with down the road. Jason Cote General Manager 978-582-4911 [email protected] [email protected]

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