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Al Serra Auto Plaza

(1,687 reviews)
Visit Al Serra Auto Plaza
Sales hours: 9:00am to 6:00pm
Service hours: 7:00am to 5:00pm
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Sales Service
Monday 9:00am–6:00pm 7:00am–5:00pm
Tuesday 9:00am–6:00pm 7:00am–5:00pm
Wednesday 9:00am–6:00pm 7:00am–5:00pm
Thursday 9:00am–6:00pm 7:00am–5:00pm
Friday 9:00am–6:00pm 7:00am–5:00pm
Saturday 9:00am–3:00pm 7:00am–3:00pm
Sunday Closed Closed
New (810) 503-0005 (810) 503-0005
Used (810) 535-7462 (810) 535-7462
Service (888) 471-4159 (888) 471-4159

Inventory

See all 2126 vehicles from this dealership.

About our dealership

This seller has been on Cars.com since April 2008.
We've erased the reasons you dread visiting a dealership. We provide the Best Price from the start so there is no uncomfortable negotiating or worrying if you got the best deal. An Al Serra Sales Advisor can sell any vehicle on the lot. Our Sales Advisors will be with you from start to finish eliminating the confusing traditional practice of forcing you to deal with multiple people during the process. Our sales process is easy and efficient. We know you have other things to do with your day and we respect and value your time. That's why we're always looking for new ways to lessen the amount of time it takes to buy a vehicle.
One destination so many more choices.

Service center

Phone number (888) 471-4159

Service hours

Monday
7:00am–5:00pm
Tuesday
7:00am–5:00pm
Wednesday
7:00am–5:00pm
Thursday
7:00am–5:00pm
Friday
7:00am–5:00pm
Saturday
7:00am–3:00pm
Sunday
Closed

Reviews

(1,687 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews.

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They were great, called me right away, very curteous and

They were great, called me right away, very curteous and no sales pressure. It was the car I've been looking for but its 2500 miles away so i passed.

They were great, called me right away, very curteous and

They were great, called me right away, very curteous and no sales pressure. It was the car I've been looking for but its 2500 miles away so i passed.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did not make a purchase
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Lance was great!

Lance was great! He listened to what we wanted and delivered. He juggled multiple clients with no interruption to our service

Lance was great!

Lance was great! He listened to what we wanted and delivered. He juggled multiple clients with no interruption to our service

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Everytime I?

Everytime I?ve been in the dealership I get the respect I want as a woman. This is the absolute best place for price and service

Everytime I?

Everytime I?ve been in the dealership I get the respect I want as a woman. This is the absolute best place for price and service

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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They were very professional and responsive.

They were very professional and responsive. They answered all my questions. Response was very quick both through SMS and email.

They were very professional and responsive.

They were very professional and responsive. They answered all my questions. Response was very quick both through SMS and email.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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My experience was awesome as usual.

My experience was awesome as usual. I?ve been taking my vehicles to Al Serra for years and the staff, technicians ,etc has always treated me with the utmost respect and comfort.

My experience was awesome as usual.

My experience was awesome as usual. I?ve been taking my vehicles to Al Serra for years and the staff, technicians ,etc has always treated me with the utmost respect and comfort.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Al Serra is using deception with pricing.

Al Serra is using deception with pricing. I wanted to buy a car they had listed for a little under 22k with current rebates . They had a couple different colors to choose from in the same price range. After making contact, and enduring the endless “when you coming in”, I was told it’s a price error and they would sell it for near 28500. I waited a week before posting this review to see if they would correct the “pricing errors” which are on cars dotcom and Carfax. They told me they wouldn’t sell at the posted price. Still show them on sale of the 21.8k. Very deceptive. Michigan it’s considered criminal.

Al Serra is using deception with pricing.

Al Serra is using deception with pricing. I wanted to buy a car they had listed for a little under 22k with current rebates . They had a couple different colors to choose from in the same price range. After making contact, and enduring the endless “when you coming in”, I was told it’s a price error and they would sell it for near 28500. I waited a week before posting this review to see if they would correct the “pricing errors” which are on cars dotcom and Carfax. They told me they wouldn’t sell at the posted price. Still show them on sale of the 21.8k. Very deceptive. Michigan it’s considered criminal.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase
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Dealer response

Thank you, Robert, for your feedback. We regret to hear about the situation you have described. If you would like to forward your name and contact details to cx@alserra.com, we will forward your review to our Sales Director.

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Just had my 2025 GMC serviced at Al Serra, and I couldn?

Just had my 2025 GMC serviced at Al Serra, and I couldn?t be happier with the experience. The service was incredibly quick and efficient?had me back on the road in no time. The staff was professional, friendly, and kept me updated throughout the process. Highly recommend Al Serra if you?re looking for fast, reliable service for your GMC!

Just had my 2025 GMC serviced at Al Serra, and I couldn?

Just had my 2025 GMC serviced at Al Serra, and I couldn?t be happier with the experience. The service was incredibly quick and efficient?had me back on the road in no time. The staff was professional, friendly, and kept me updated throughout the process. Highly recommend Al Serra if you?re looking for fast, reliable service for your GMC!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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If taking your car in for any repairs or oil change ask

If taking your car in for any repairs or oil change ask for Josh. Great customer service.

If taking your car in for any repairs or oil change ask

If taking your car in for any repairs or oil change ask for Josh. Great customer service.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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My entire car buying experience was effortless and

My entire car buying experience was effortless and completely stress free. I would highly recommend Al Serra and their helpful and knowledgeable staff.

My entire car buying experience was effortless and

My entire car buying experience was effortless and completely stress free. I would highly recommend Al Serra and their helpful and knowledgeable staff.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Jake was very informative and made it a priority to

Jake was very informative and made it a priority to ensure that I was fully informed and aware of everything for my service and additional maintenance in the near future.

Jake was very informative and made it a priority to

Jake was very informative and made it a priority to ensure that I was fully informed and aware of everything for my service and additional maintenance in the near future.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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