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Rock County Honda

(1,021 reviews)
Visit Rock County Honda
Sales hours: 8:00am to 7:00pm
Service hours: 7:00am to 5:30pm
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Sales Service
Monday 8:00am–7:00pm 7:00am–5:30pm
Tuesday 8:00am–7:00pm 7:00am–5:30pm
Wednesday 8:00am–7:00pm 7:00am–5:30pm
Thursday 8:00am–7:00pm 7:00am–5:30pm
Friday 8:00am–7:00pm 7:00am–5:30pm
Saturday 9:00am–4:00pm 8:00am–12:00pm
Sunday Closed Closed
2021 consumer dealer award
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2021 consumer dealer award

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New (877) 846-5175 (877) 846-5175
Used (833) 569-0516 (833) 569-0516
Service (866) 244-6054 (866) 244-6054

Inventory

See all 69 vehicles from this dealership.

About our dealership

This seller has been on Cars.com since March 2026.
Rock County Honda has proudly served drivers in Janesville, WI and the surrounding communities—from Madison, WI to Rockford, IL—since 1939. As a family-owned dealership and a dedicated Honda retailer since 1979, we are committed to providing a car-buying experience built on honesty, transparency, and trust. Our inventory includes a great selection of new Honda models, quality pre-owned vehicles, and Honda Certified Pre-Owned vehicles.
Your Janesville Wisconsin Honda Dealer...Where tradition meets trust.

Service center

Phone number (866) 244-6054

Service hours

Monday
7:00am–5:30pm
Tuesday
7:00am–5:30pm
Wednesday
7:00am–5:30pm
Thursday
7:00am–5:30pm
Friday
7:00am–5:30pm
Saturday
8:00am–12:00pm
Sunday
Closed

Meet our employees

Reviews

(1,021 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Rock County Honda from DealerRater.

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The best part about working with Eugene is that he is matter-of-fact, he won't just give up on your wants and needs when finding you the right vehicle for you. He also understands that buying a car is a BIG deal for most people, especially when it's someone's first big purchase. He went out of his way to find the right fit for me; without trying to persuade me either way. I understand that his boldness may scare some off; however, I think it's endearing he thinks so highly of his customers, and potential new customers, that he will be completely transparent with them, without the concern about losing a sale.

The best part about working with Eugene is that he is matter-of-fact, he won't just give up on your wants and needs when finding you the right vehicle for you. He also understands that buying a car is a BIG deal for most people, especially when it's someone's first big purchase. He went out of his way to find the right fit for me; without trying to persuade me either way. I understand that his boldness may scare some off; however, I think it's endearing he thinks so highly of his customers, and potential new customers, that he will be completely transparent with them, without the concern about losing a sale.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Kaci, Thank you so much for the wonderful 5-star review and for taking the time to share such thoughtful feedback about Eugene! We’re thrilled to hear that he took the time to truly listen to your wants and needs and worked hard to find the right vehicle without making you feel pressured. We especially appreciate your recognition of the importance of transparency when making such a big decision. Purchasing a vehicle is a significant milestone, and we believe our customers deserve honest answers, genuine guidance, and the freedom to make the decision that’s right for them. We’ll be sure to share your kind words with Eugene—he’ll be proud to know that his straightforward and customer-focused approach made such a positive impression. Thank you for choosing Rock County Honda and for trusting our team to be part of such an important purchase. We’re so happy to have you as part of the Rock County Honda family, and we wish you many happy miles in your new vehicle!

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Went to Rock County Honda just browsing, Skipper and Eugene made me a deal I couldn’t refuse. On top of that Eugene made me feel like a friend! He took me out for an evening of dinner and drink. Then to top it all he offered to take me fishing the following day but I had to pass as I was leaving town the next day in my new Honda!

Went to Rock County Honda just browsing, Skipper and Eugene made me a deal I couldn’t refuse. On top of that Eugene made me feel like a friend! He took me out for an evening of dinner and drink. Then to top it all he offered to take me fishing the following day but I had to pass as I was leaving town the next day in my new Honda!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Getting jiggy with it, Thank you so much for the wonderful 5-star review! ⭐ It sounds like what started as simply “browsing” turned into quite the memorable experience! We're so glad Skipper and Eugene were able to put together a deal you couldn't refuse and, even more importantly, that Eugene made you feel like a friend rather than just a customer. Dinner, drinks, and even an invitation to go fishing that's definitely taking customer service to the next level! 😂🎣 We truly appreciate you choosing Rock County Honda and trusting us with such an exciting purchase. Congratulations on your new Honda, and we hope you have an amazing time with it! Welcome to the Rock County Honda family!

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It was a lovely dealership to visit. Not once did I ever feel pressured or bombarded like many other dealerships in the past. I would definitely visit again and suggest others to visit as well. Sales manager Eugene was incredibly friendly and professional. I left feeling confident in my decisions and knew if I needed anything I could give him a call anytime.

It was a lovely dealership to visit. Not once did I ever feel pressured or bombarded like many other dealerships in the past. I would definitely visit again and suggest others to visit as well. Sales manager Eugene was incredibly friendly and professional. I left feeling confident in my decisions and knew if I needed anything I could give him a call anytime.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Ooo squirrel, Thank you so much for the wonderful 5-star review! ⭐ We’re thrilled to hear that your experience at Rock County Honda was so comfortable and enjoyable. We know buying a vehicle is a big decision, and it means a lot to hear that you never felt pressured or overwhelmed during your visit. We’re especially happy to hear that Eugene made such a positive impression. His friendliness, professionalism, and willingness to be there for you even after you drove off the lot are exactly the kind of experience we want every customer to have. Leaving feeling confident in your decision is the best compliment we could receive! Thank you for choosing Rock County Honda and for recommending us to others. We truly appreciate your trust and hope to see you again down the road!

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Had a great time buying a car last week with the guys over at honda. Everyone listened and took their time explaining things. This was my first time buying a car from a dealership so I was very skeptical of everything. But I think I could get used to it. We did the numbers on the phone and they had the car ready for me. 10/10 stars.

Had a great time buying a car last week with the guys over at honda. Everyone listened and took their time explaining things. This was my first time buying a car from a dealership so I was very skeptical of everything. But I think I could get used to it. We did the numbers on the phone and they had the car ready for me. 10/10 stars.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

jjleonard, Thank you so much for the fantastic 5-star review! ⭐ We’re especially glad to hear that your first dealership experience was such a positive one. We completely understand being skeptical when buying a car for the first time, so it means a lot to know that our team took the time to listen, explain everything, and make you feel comfortable throughout the process. Getting the numbers worked out over the phone and having your vehicle ready when you arrived is exactly the kind of convenient, straightforward experience we strive for. We’re thrilled you felt taken care of from start to finish—and we’ll happily take that 10/10! 😊 Thank you for giving Rock County Honda the opportunity to earn your business. Congratulations on your new vehicle, and welcome to the Rock County Honda family! We hope you enjoy every mile!

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My son and I stopped by the dealership to test drive a 2023 Honda Civic that only had 12,000 miles. We really liked the car and had them do up numbers before we left the dealership. We stopped at Kayser because he wanted to check out the Trax. I told AJ (salesman) that we were going there and we would be in touch. My son did not like the Trax so we started communicating with AJ about the car. We asked if they would give us $1000 for our trade (2007 GMC Envoy) and knock off $500 from the price we would have a deal. They wanted the VIN number for the car so my son sent them picture of the insurance card. The VIN number didn't work (we later found out that the number on the insurance card was wrong). After that text, we called the AJ. AJ then proceeded to tell us that someone else was negotiating on the car and he was pretty sure they were going to buy it. I thought this was really shady on their part. In today's world, I wouldn't think that you would need to be in the dealership to negotiate. There are so many deals done on the phone, through e-mail, and on-line, I just assumed we were first in line for the car since we started negotiating first. WRONG! The next morning, I received a text from AJ about a different car, a 2026 Civic. The manager had put together some numbers on this car. I tried calling AJ to speak with him about the numbers because they didn't make sense. They were asking more for the used 2026 Honda Sport than a NEW Honda Sport, so I figured they had room to go down. AJ did not answer the phone, so I called and asked to speak with the sales manager. Eugene (one of the sales managers) answered. I told him I thought what happened the night before was kind of dirty. He completed flipped out and started yelling and arguing with me about how it was not dirty because I left the dealership. I tried to ask the question about the 2026 Civic, but he just continued on about how I was wrong. I told him I wasn't going to argue with him and tried again to ask about the 2026 Civic. He wouldn't let it go. I told him I was going to write an awful review, he didn't care. He said, "go ahead. I will just write my rebuttal and they won't believe you." That completely floored me. I told him I would never by a car from his dealership and he started in again. I ended up just hanging up on him. I ended up at Frank Boucher Volkswagen and purchased a brand new Jetta. They were amazing to work with.

My son and I stopped by the dealership to test drive a 2023 Honda Civic that only had 12,000 miles. We really liked the car and had them do up numbers before we left the dealership. We stopped at Kayser because he wanted to check out the Trax. I told AJ (salesman) that we were going there and we would be in touch. My son did not like the Trax so we started communicating with AJ about the car. We asked if they would give us $1000 for our trade (2007 GMC Envoy) and knock off $500 from the price we would have a deal. They wanted the VIN number for the car so my son sent them picture of the insurance card. The VIN number didn't work (we later found out that the number on the insurance card was wrong). After that text, we called the AJ. AJ then proceeded to tell us that someone else was negotiating on the car and he was pretty sure they were going to buy it. I thought this was really shady on their part. In today's world, I wouldn't think that you would need to be in the dealership to negotiate. There are so many deals done on the phone, through e-mail, and on-line, I just assumed we were first in line for the car since we started negotiating first. WRONG! The next morning, I received a text from AJ about a different car, a 2026 Civic. The manager had put together some numbers on this car. I tried calling AJ to speak with him about the numbers because they didn't make sense. They were asking more for the used 2026 Honda Sport than a NEW Honda Sport, so I figured they had room to go down. AJ did not answer the phone, so I called and asked to speak with the sales manager. Eugene (one of the sales managers) answered. I told him I thought what happened the night before was kind of dirty. He completed flipped out and started yelling and arguing with me about how it was not dirty because I left the dealership. I tried to ask the question about the 2026 Civic, but he just continued on about how I was wrong. I told him I wasn't going to argue with him and tried again to ask about the 2026 Civic. He wouldn't let it go. I told him I was going to write an awful review, he didn't care. He said, "go ahead. I will just write my rebuttal and they won't believe you." That completely floored me. I told him I would never by a car from his dealership and he started in again. I ended up just hanging up on him. I ended up at Frank Boucher Volkswagen and purchased a brand new Jetta. They were amazing to work with.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
1.0
  • Does not recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Hi, I apologize! my name is Brad Kreiss. I am the new General Manager. I am sorry we sold the car you wanted. We do sell alot on the internet and phone. We keep the car available until somebody agrees to buy it. I am glad you are happy with your new car. I hope you will give us another chance next time.

Dealer response

I apologize again. Please call me at 608-754-4418, anytime, if you want to discuss.

Consumer response

I will never step foot in your dealership again. I didn't appreciate being yelled at by your sales manager. In your response you didn't acknowledge the fact that your sales manager was in the wrong for his behavior. I am making sure that I am telling everyone to stay far away from your dealership.

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No one interacted with me No conversation, no experience, nothing at all. Almost felt ghostly

No one interacted with me No conversation, no experience, nothing at all. Almost felt ghostly

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
1.0
  • Does not recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Hi! can you give Brad Kreiss a call at 608-607-3178? I am the new General Manager and would like to hear more in order to help. I am sure we can do better!

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Very patient. Very accommodating. Sabastian knew everything about my vehicle and there's a lot to know.

Very patient. Very accommodating. Sabastian knew everything about my vehicle and there's a lot to know.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
0 people out of 0 found this review helpful.
Dealer response

Thank you! Hope to see you soon!

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I went to Rock County Honda because I have purchased from them in the past and they had a sale on a pre-owned vehicle that I was interested in. We test drove the vehicle and I wanted buy it, but we found that it had been damaged in the lot, so was told that because it was a pre-owned certified vehicle, they would have to repair it before they could sell it. I was advised I would hear back in a few days. I reached out several times and each time was told that management still hadn’t determined what was going on with the vehicle, but as soon as it was known, I would hear back. I let them know that I was very interested in the vehicle. I reached out again now, and was told the car had sold. No call, no check-in about the status as promised. Just screwed over. Very disappointed, as I was almost positive this was going to be the outcome from the start and was hoping I was wrong.

I went to Rock County Honda because I have purchased from them in the past and they had a sale on a pre-owned vehicle that I was interested in. We test drove the vehicle and I wanted buy it, but we found that it had been damaged in the lot, so was told that because it was a pre-owned certified vehicle, they would have to repair it before they could sell it. I was advised I would hear back in a few days. I reached out several times and each time was told that management still hadn’t determined what was going on with the vehicle, but as soon as it was known, I would hear back. I let them know that I was very interested in the vehicle. I reached out again now, and was told the car had sold. No call, no check-in about the status as promised. Just screwed over. Very disappointed, as I was almost positive this was going to be the outcome from the start and was hoping I was wrong.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
1.0
  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase
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Dealer response

Hello Jeremy, Thank you for bringing this to our attention, though we are incredibly sorry for how this was handled. As a returning customer, you deserve the highest level of service, and we clearly fell short of that standard here. There was an internal communication breakdown regarding the vehicle's status and timeline, but that is no excuse for failing to keep you updated as promised. We dropped the ball, and we completely understand your disappointment. We value your loyalty and want to make this right. Please contact our General Sales Manager, Volkan Bulakbasi, directly at 608-607-3178 or [email protected] so, we can discuss this further and see how we can earn back your trust. Sincerely, The Team at Rock County Honda

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As always, I was greeted promptly. All personnel were courteous and knowledgeable. The waiting area is clean and comfortable, with a nice toy area to entertain children. My car was worked on and ready in a timely manner. Thank you, Rock County Honda.

As always, I was greeted promptly. All personnel were courteous and knowledgeable. The waiting area is clean and comfortable, with a nice toy area to entertain children. My car was worked on and ready in a timely manner. Thank you, Rock County Honda.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Kathleen Evans, we strive for 100% satisfaction, and it is great to see you had such a positive experience at Rock County Honda. We always strive to provide top quality service to every guest, and are pleased to hear that you enjoyed your experience! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

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Dustin was great. I came a little early. He said no problem he likes early. Work was done when promised. Great experience!

Dustin was great. I came a little early. He said no problem he likes early. Work was done when promised. Great experience!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
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