Bergstrom Chevrolet Cadillac of Appleton

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(90 reviews)
Visit Bergstrom Chevrolet Cadillac of Appleton
Sales hours: 9:00am to 7:00pm
Service hours: 7:00am to 6:00pm
View all hours
Service Sales
Monday 7:00am–6:00pm 9:00am–7:00pm
Tuesday 7:00am–6:00pm 9:00am–7:00pm
Wednesday 7:00am–6:00pm 9:00am–7:00pm
Thursday 7:00am–6:00pm 9:00am–7:00pm
Friday 7:00am–6:00pm 9:00am–6:00pm
Saturday 8:00am–2:00pm 9:00am–5:00pm
Sunday Closed Closed
New (920) 903-5302 (920) 903-5302
Used (920) 243-7292 (920) 243-7292
Service (920) 570-6025 (920) 570-6025


See all 135 vehicles from this dealership.

About our dealership

This seller has been on since May 2020.
At Bergstrom Automotive we strive to be the recognized leader of guest service through our commitment to treat everyone like family. You deserve complete peace of mind when it comes to owning your vehicle regardless of whether it is new or pre-owned. We pledge to provide the finest personal service and facilities for our guests. As Wisconsin?s #1 Automotive Retailer we support communities throughout the state with 25 Bergstrom locations representing more than 35 brands. Every pre-owned vehicle we sell goes through an extensive certification process. We are committed to making sure you will be treated as one of the Bergstrom family.
Upfront negotiation-free pricing now includes lowest price guarantee

Service center

Phone number (920) 570-6025

Service hours



(90 reviews)

A dealership’s rating is calculated by averaging its lifetime reviews.

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Not treated fairly.

I recently traded in a 2016 Nissan Rogue with very low miles on it. It also had brand new tires and a new brake job in the back. I also had remote start installed on it. There was a tare in the rear bumper and I got dinged on trade in value and received $2000 less then KBB fair price. The car I traded for was a 2019 Chevy Equinox with navigation. There was a small ding dent in the hood among other small imperfections. The navigation SD card was outdated and I simply requested the dealer pay for a new one. I don’t feel I should have to pay to update that since I had just driven it off the lot literally. I also requested the ding dent in hood be fixed. The manager said he would not get me a new card but would give me some money to help pay for one. Also their body shop didn’t fix the dent. They said it was in a bad spot and was only able to touch up the paint. So in review, I get penalized for a bad bumper and get less money, yet do not get an updated navigation system and still have the dent and pay exactly what they were asking. I don’t expect to be treated special, just to be treated fairly. The salesman was sensitive to my issues, however management wasn’t willing to make me happy. It like they got the sale and now on to the next victim.

Dealer response

Hi Joe. Thanks for the feedback and sorry for the frustrating experience. Sounds like we could have done a better job at communicating on how we arrived at our upfront price for the vehicle. Thanks for the opportunity.


GSNWGL Property Management

Nice Job! Bergstrom Chevrolet Qick Lube Service Center


Took in for an oil change and asked for a car wash....

Took in for an oil change and asked for a car wash. Didn’t realize it would add 30 mins!

Dealer response

Thanks for the feedback and thanks for your patience. Happy give you a quick car wash with any of our services. Thanks for the opportunity.


Oil change took too long. Usually don’t have to have to...

Oil change took too long. Usually don’t have to have to sit and wait this long

Dealer response

Thanks for your feedback and sorry for the longer than usual wait. Appreciate your patience.


Was not helpful. Sales rep act like they didn't want to...

Was not helpful. Sales rep act like they didn't want to sell a car. Was not present upon appointment. Was treated unprofessionally. I will not recommend this dealer to anyone. Bergstrom overall is a great car dealer just not this location. Receptionist does not acknowledge your presence, no greetings, stares at you for a little while then ask do you have an ok sorry I didn't show up in a suit and tie.

Dealer response

Thanks for the feedback. Obviously not how we want things to work. Thanks for the opportunity and sorry for the frustration.


Car service

48 dollars to change a light bulb.. dealers wonder why people don?t get repairs done there.. I?d be out of business if that was the case

Dealer response

Thanks for the feedback and sorry for the frustration.


Disappointing service experience.

Took my Cadillac in for a simple service of oil change, tire rotation, filter change. I mentioned to the service advisor when I dropped the car off that the car comes from the factory with staggered tires. Meaning the tires in the rear are wider then the tires in the front so when they do the swap they can only go side to side with the tires they can't go front to back. The next day after my service I noticed that they did swap the front tires with the rear tires. My car is now garagebound until Bergstrom can fix this. You would think a premier Cadillac dealer would know this. Also I didn't have the air filter in stock so I have to go back for that. I'll definitely take my car to a different Cadillac dealer next time for service. Not all was bad so I did give two stars instead of one. The service advisor was friendly and I did like the shuttle service.

Dealer response

Thanks for the feedback and sorry for the frustration.


Bergstrom Sucks!

If I could leave less than a one star rating I definitely would! I put a down payment on a Colorado truck for my handicapped nephew. After a week of jerking me around with excuses, for why they couldn't complete the deal, I was told they sold the truck to someone else. I then talked with the manager, Craig Komp, from the Green Bay dealership. I also was in contact with some so called "Big Shop" named Steve from their Neenah headquarters. They both promised they would do everything possible to make it right. They found a similar truck for the same amount as my first truck, however, it had 25k more miles on it. They would not give us a reasonable discount for the mileage. They said they would look for yet another truck for us. It's now been almost two months and I have heard from either of these Boso's. I was told they would send us a hundred dollar gift for our aggravations and multiple trips to their dealership. We never received it! I even had to call them to get my down payment refunded! Now it's on to the Better Business Bureau to file a complaint.


Overpriced beyond reality

Bergstrom has a reputation of overpricing vehicles both new and used. I have been shopping for a new GMC Terrain for over 6 months. All of his vehicles are at minimum of at least 6 grand over price. He raises the price and then tells the customer they are a "no haggle". dealer. I found the exact vehicle in Ohio for 10 grand lower. A 2020 GMC Sierra SLT Elevation Package for ten grand lower than Bergstrom. 33k vs 25k. They will be delivering it to me from Ohio. I will never purchase from them again ever especially after selling me a BMW with no back shock and 8 year old tires.

Dealer response

Thanks for the feedback and input. And congrats on your new GMC! We have a proud team who does things the right way. Our prices are fair and completely transparent. We base our prices on the particular vehicle, the market demand, days in our inventory and, of course, the equipment on the vehicle. We monitor the market conditions daily and adjust our prices accordingly. We so confident of our prices that we offer a lowest price guarantee (after purchasing, if you find the same vehicle at a lower price, we'll give you 110% of the difference).


New Silverado advertise for sale

I first contacted this dealer thru Cars.Com . I called the Dealer on 12-23-2019, and Talked to the Sales Advisor Alex. He also sent me a detailed printout of the total cost of vehicle , which was Great ! He insisted that I could put down a deposit to hold vehicle , but I told him I wanted to look at it before I do that. I told him that I would come up on 12-26-2019 to look at truck. The morning of 12-26-2019 he emailed me and told me that the service dept loaned the truck out and he didn't know when the truck would be back . He states that he would be off till Jan 2nd . He said he would leave infor for another Sales Rep to see about getting truck back to dealer and issuing them a different loaner, so I could look at truck Dec. 30 or the 31st. Late morning of the 31st he called me and told me the truck still wasn't back! I got an email from him on Jan 2nd telling me it might be back this afternoon ! To my dismay I received another e-mail stating that the truck would not be back to dealer today , and the new incentive should be fairly good ! All the special incentives on the 2019 Silverado expire today ,Jan,2,2020 Which doesn't do me much good tomorrow ! Very disappointed with this Sales Advisor ! and Bergstrom ! I purchased my last Silverado from Bergstrom in Fond Du Lac on Jan 10,2000 the one I currently drive . Will my next vehicle come from Bergstrom ? I don't know !!!

Dealer response

Hi Raymond. Thanks for the feedback and sorry for the frustrating experience.

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