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Meet Phil Porter

Phil Porter headshot
Owner of Subaru of Jacksonville
(152 reviews)

Phil has built Subaru of Jacksonville into a high volume, well respected dealership upon a foundation of "Customer First". One visit will show you how our commitment to provide the absolute highest level customer service has earned Subaru of Jacksonville numerous awards, including numerous, highly coveted reader's choice awards and the president's stellar performer award. Not being a traditional new car dealership owner, Phil is likable, friendly and down to earth; he makes it a genuine pleasure to be part of the Subaru of Jacksonville team. Stop by Subaru of Jacksonville to experience our 5 star service that Phil insists upon and his staff delivers to each and every customer that is kind enough to extend us consideration in their buying opportunity or visit us for their service or parts needs.

Reviews

Kimberly was fantastic and very helpful.

Kimberly was fantastic and very helpful. Everyone was great, honestly. It was a very easy and smooth process/experience!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
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  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Congrats on your new Subaru! We so much appreciate you being part of our SOJAX family!

I went to three different dealerships, all within a mile

I went to three different dealerships, all within a mile of each other, and the difference couldn’t have been more night and day. I wouldn’t have purchased a car from the other dealerships if it were free. Andrew Bowman and AJ Miller were incredible to work with and made the process easier and enjoyable.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
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  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Wow, we truly appreciate this awesome review and we are so happy you noticed how different we are from other dealerships! Thank you for giving us the opportunity to earn your business and welcome to our SOJAX family!

I have been working with Bruce for around 15 years and

I have been working with Bruce for around 15 years and have bought more than one Subaru from him. He has always been honest with prices, trades, no pressure. He is also a veteran, and we vets look out for each other. I've bought 3 Subarus from Bruce alone. I've recommended anyone looking at a Subaru to Bruce, and will continue to.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
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  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

We can't thank you enough for being part of our SOJAX family, and your loyalty to Bruce, all these years. We look forward to seeing you again. Congrats on your new Subaru!

Need a dependable car.

Need a dependable car. Subaru is the one for me. Excellent customer service! Very professional! Love my new beautiful Subaru Legacy!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Congrats on your new Legacy! We are so happy you enjoyed your experience with our team and we love having you as part of our SOJAX family!

The sales experience was exceptional from Bruce.

The sales experience was exceptional from Bruce. The salesman to kyle to the entire management. Staff one could not have had a better experience.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thank you so much for the kind words and trusting us enough to make the drive! We are excited to have you as part of our SOJAX family!

Consumer response

They are over three hundred miles from me, the process was so simple easy and enjoyable. They are a no nonsense no hassle Dealership. Give Bruce the salesman a call. You will never regret it.

Everyone was awesome!

Everyone was awesome!! Juan really knew his product and was very informative, he was also very nice and respectful of our time. We really felt like family when we left and would recommend this dealership to friends and family.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

You are family and we are so glad you felt that. Thank you for choosing SOJAX, your recommendation means the world to us!

This is my 8th Subaru from SOJAX and from Daniel Kane,

This is my 8th Subaru from SOJAX and from Daniel Kane, Sabino Martinez, and Ryan Munro

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Whooo Hoooo! 8 Subarus is BIG TIME! Thank you so much for being part of our SOJAX family, we appreciate you!

Ask for Juan Hernandez in sales and AJ in finance.

Ask for Juan Hernandez in sales and AJ in finance. You will not be disappointed. Make sure you ask AJ for the extended warranty, it pays itself if you are planning to keep your new or used car/suv

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
0 people out of 0 found this review helpful.
Dealer response

Eddie, thank you so much for the kind words, 5-stars, and for being part of our SOJAX family! We are so happy you had such a wonderful experience with Juan & AJ. We hope you're enjoying your Subaru!

Mark Ogden is a true sales professional.

Mark Ogden is a true sales professional. He knows the Subaru products inside and out. He actually made the car buying experience fun. It was my first time sitting in a Subaru and I quickly joined the club. The whole staff was attentive and even the other salespeople went out of their way for me. It’s clearly a business that treats their employees well. The credit manager, Ovidio, was excellent too. This Jacksonville, Florida car dealership is worth the trip if you don’t live in the area. There were no surprises and none of the wild add-on fees that many large dealerships are charging these days. Congratulations to the Porter family and Mr. Kane for running a top notch dealership!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

We do love to have fun here and we're so glad you experienced that! Thank you for being part of our SOJAX family. We hope you're loving your new Subaru!

Excellent service advisor Danny Cain along with service

Excellent service advisor Danny Cain along with service manager Russell, and polite young man that performed my alignment and communicated to me what he did. Service promptly let me know anything additional needed.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

We are so glad to read about your great experience with our team. Thank you for being part of our SOJAX family and we look forward to seeing you again!