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I originally struck a deal with them for a 2014 Subaru Forrester with only 8000 miles on it. Upon delivery and me making the final payments, they tried to sell me on the noise coming from underneath the hood being normal so I told them to take three similar cars that were newer with over 100,000 miles and start them up because if it was normal, I should hear it on those also. Of course, none of the cars had that noise. I was about to walk out on the deal and have the money refunded when they pivoted to a newer car with more miles on it, which it turns out we liked a lot more than the other car anyway while finalizing this deal I get a phone call from the salesman asking if we had the keys still on us (we were at home already). I came in the next day to make my final payment and signed the remainder of the paperwork when they told me they only remembered they’re being one key. I reminded them that not only did the finance person give me a set and tell me that it was a spare, but if there was only one key you wouldn’t be calling me up asking me if I had it. My salesman also made it very clear that he would really appreciate it if I could finalize the documentation and payment because he really needed to get paid and use that money from a completed deal. Now on the positive side, I will say that I’ve never been to a car dealership before where they were as transparent as they were at this one. I could look past everything that I mentioned previously because this in itself is worth its weight in gold. They showed me for both vehicles, all of the maintenance and inspection report from when the car was brought in. This is something that no car dealership would ever do which definitely got my respect and made me more apt to want to help the salesman out and get this deal finalized. All in all the cars is in great shape. They got me in a 2017 Subaru outback with 75,000 miles but in great condition if it wasn’t for the fact that I just bought a 2025 Nissan rogue I would probably be buying a Subaru with them also.

Subaru of Jacksonville was by far the best dealership I have ever visited. Initially, I reached out to gather some basic information about a vehicle I was interested in. From the very first phone call, I was impressed by the professionalism and genuine care of my salesperson, Caleb. Unlike many other experiences I’ve had, Caleb wasn’t pushy or aggressive. Instead, he took the time to listen attentively to my needs and preferences and answered all of my questions with honesty and patience. Caleb’s approach made me feel completely at ease and confident in my decision to schedule an appointment. When I arrived at the dealership, I was delighted to see that Caleb had already pulled the car around and had it ready for a test drive. It was such a thoughtful touch that truly enhanced my overall experience. Beyond just the initial interaction, the dealership itself was immaculate and welcoming. The staff was courteous and attentive, and I felt that they genuinely wanted to ensure I had the best possible experience. Subaru of Jacksonville exceeded my expectations in every way—providing exceptional customer service, a transparent and respectful sales process, and a team that truly cared about finding the right car for me. By the time I left, I had not only found the perfect vehicle but also had complete trust in the dealership. I wholeheartedly recommend Subaru of Jacksonville to anyone in the market for a new or used vehicle—they set a new standard for excellence in the automotive industry.

I've bought my 4th car from Sabino at Subaru of Jacksonville. He does a great job. They always go above and beyond to make sure I'm completely satisfied. This time I bought a 2025 Crosstrek and traded in my 2023 Camry Hybrid. They were fair on my trade as well as pricing.

Sales Rep Sabino, excellent customer focus, product knowledge and response to customer needs. Reflects top quality Subaru dealership.

This is my third Subaru from SOJ. Bob was amazing patient, knowledgeable, and a pleasure to work with. I felt that I was in good hands through the entire process.

I felt very comfortable and safe during visit. All employees were very relaxed ans friendly.

This dealership went above and beyond to make my purchase happen and made it a great experience. The sales and financial aspects were quick and simple with full explanations of the process. The vehicle was exactly as stated and amazing! Highly recommend!!!

Nice people. Clean and very helpful. Enjoyed my time with Tony. Everyone was helpful thankyou

Best car purchase EVER. Sales Representative Sabino Martinez made sure I got the perfect car for my needs. He and General Manager Daniel Kane gave me a great deal and are true professionals. Finance Department manager AJ Miller made the closing process effortless and efficient. Subaru of Jacksonville is dedicated to your satisfaction and strives to have you as a lifelong customer.

When coming in to Subaru I was worried as a first time car buyer and I wasn’t sure how it was going to go, but when meeting Bryan Maguire I was impressed. He introduced himself and gave a warm smile. When I was going back and forth about what I wanted he was nothing but patient and kind and he really helped me find an amazing car. If I could recommend anyone it would be him when buying a car!