Gwatney Saab of Memphis

Thank you for your kind words about Casey!

It is indeed rare that someone who did not purchase a vehicle from us would take the time to commend us. We hope to have the opportunity to serve you in the future. THANK YOU!

WantAnAudi I am sorry for your frustration.While technically speaking at Saab of Memphis and Gwatney Auto Sales we are not a one-price store we do utilize market-based pricing to price the cars and trucks we have available for sale. As such the prices we post or list on the internet and on the vehicle at the dealership reflect either the lowest price, best value, or the lowest price and best value available within a defined and relevant market. Car buyers are depending more and more on the internet for pricing and for information as to the type or types of cars they consider. Given the impact of the internet on the automotive industry especially as it relates to used vehicle sales, our policy is to price all of our vehicles to represent outstanding, best value or the lowest price available in our marketing area. We review and change prices on a weekly basis in order to maintain our position as such. At Saab of Memphis and Gwatney Auto Sales we also believe our pricing should be transparent, meaning the prices posted in our virtual showroom will be the same price you will observe posted on the actual vehicle should you visit our dealership's physical location at 2420 Covington Pike in Memphis Tennessee. The advantage of market-based pricing we utilize in both our virtual and real showrooms, is the vehicles that we offer for sale truly represent outstanding value and real savings for our customers who have taken the time to do their research and investigate pricing on the vehicles they desire. Most likely it was for this reason that you called us from the St. Louis area to begin with. Sometimes the unfortunate side of market-based pricing occurs when buyers want to haggle or negotiate pricing on unrealistic basis. As I stated earlier we are technically not at one price dealership and I can assure you we do not have the type of margin you wanted to negotiate. Please except my apologies as this apparently may not have been communicated to you in proper tone or manner. Since you did not indicate specifically which of the Audi's we have(had) in our inventory I cannot speak to the posted price or our pricing position,whether it was based on best value or lowest price. What I can say is that in the case of all used vehicles price always correlates with condition and prior usage. Given our ability to access relative knowledge of a specific vehicle or type of vehicle within a defined market area, the number of same types available for sale within that area, pricing on each of those cars listed specifically, along with the condition, history, and usage of each available vehicle specifically, we have the ability to price our vehicles through a market-based pricing tool to be in one of the top positions with regard to Lowest Price, Best Value, or both Lowest Price and Best Value combined. In addition we can and do offer our customers the market analysis that verifies how we determine pricing attesting to the outstanding price value offers we have available. Having been in the automotive business for many years,having both new and used car dealerships, I can say unequivocally the price you receive at the dealership will not be dependent upon your ability to haggle a best price or better deal. This is not to preclude however negotiations as it might relate to trades, additional maintenance or repair request,or reasonable offers. At Saab of Memphis and Gwatney Auto Sales we simply offer great prices and value to all of our customers,whether they shop with us in our virtual showroom on the web or physical show room in Memphis,Tennessee. In the nearly 60 years of history I have with the automotive industry I've learned what customers want most is an honest straightforward approach, I feel we achieve this through transparent market-based pricing, it's what we call "Car Buying Made Simple". If we can be of assistance on this basis please feel free to call me. Russell Gwatney 901-385-8700 Dealer Saab of Memphis Gwatney Auto Sales

We strive to make the buying experience a good one for all involved. Thank you for sharing a bit of your experience with others, and most of all, thank you for taking the time to write about it!