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Checkered Flag Toyota

(2,581 reviews)
Visit Checkered Flag Toyota
Sales hours: 9:00am to 9:00pm
Service hours: 7:00am to 6:00pm
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Sales Service
Monday 9:00am–9:00pm 7:00am–6:00pm
Tuesday 9:00am–9:00pm 7:00am–6:00pm
Wednesday 9:00am–9:00pm 7:00am–6:00pm
Thursday 9:00am–9:00pm 7:00am–6:00pm
Friday 9:00am–9:00pm 7:00am–6:00pm
Saturday 9:00am–7:00pm 7:00am–6:00pm
Sunday 12:00pm–6:00pm Closed
2018 state dealer award
View 8 awards
2018 state dealer award 2017 state dealer award 2017 state dealer award 2013 state dealer award 2013 state dealer award
2018 consumer dealer award 2017 consumer dealer award 2016 consumer dealer award

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New (757) 512-6680 (757) 512-6680
Used (757) 512-6645 (757) 512-6645
Service (757) 512-7908 (757) 512-7908

Inventory

See all 163 vehicles from this dealership.

About our dealership

This seller has been on Cars.com since March 2015.
Here at Checkered Flag Toyota we take pride in providing friendly and honest service to the Virginia Beach community. Our friends and neighbors have been trusting us for their Toyota buying needs for over 50 years. Even those traveling from Norfolk and Chesapeake can make the short trip to Checkered Flag Toyota for an experience they won't soon forget. Fast. Simple. Smart. http://toyota.checkeredflag.com/fast-simple-smart.htm
Fast Simple Smart

Service center

Phone number (757) 512-7908

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
7:00am–6:00pm
Sunday
Closed

Meet our employees

Reviews

(2,581 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Checkered Flag Toyota from DealerRater.

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I asked if there was a specific vehicle in stock.

I asked if there was a specific vehicle in stock. I received multiple email responses with multiple contradictions. One email would tell me that there were three in stock. Then I would receive another email saying there are none in stock This went on numerous times. Poor communication!! I've already delete the emails so I'm not sure who I was speaking with.

I asked if there was a specific vehicle in stock.

I asked if there was a specific vehicle in stock. I received multiple email responses with multiple contradictions. One email would tell me that there were three in stock. Then I would receive another email saying there are none in stock This went on numerous times. Poor communication!! I've already delete the emails so I'm not sure who I was speaking with.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for sharing your experience with us. I understand that receiving conflicting information about vehicle availability can be frustrating. At Checkered Flag Toyota, we strive to maintain clear and accurate communication, and I appreciate your feedback. If you would like to discuss this further, please feel free to reach out to me directly. I would be happy to assist you and improve your experience. Thank you again for your valuable input. Sincerely, Bryan Lane - General Manager - blane@checkeredflag.com

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Dealership is very accomodating and the staffs are nice

Dealership is very accomodating and the staffs are nice too. I highly recommend this dealership. For me, the best place to get your Toyota vehicle.

Dealership is very accomodating and the staffs are nice

Dealership is very accomodating and the staffs are nice too. I highly recommend this dealership. For me, the best place to get your Toyota vehicle.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thank you so much for your wonderful review! We’re thrilled to hear you found Checkered Flag Toyota accommodating and that our staff made a positive impression on you. Your recommendation means a lot to us, and we appreciate your trust in us for your Toyota needs. We look forward to serving you again in the future! Sincerely, Bryan Lane - General Manager - blane@checkeredflag.com

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Vehicle in for first 5K service, basically a tire

Vehicle in for first 5K service, basically a tire rotation. Also wanted to get trunk kick release working. Initially told I would have to pay a $179 diagnostic fee. This on a car with 5K miles under warranty. Also mentioned that the remote start function rarely works. Told it might be a subscription service that had expired. Please get service writers who know what they are doing instead of irritating the customer. After answering survey about service, received a message thanking me for feedback. "... would like a chance to correct any issues. Please contact us at your earliest convenience." How about a name and phone number of who to contact?!

Vehicle in for first 5K service, basically a tire

Vehicle in for first 5K service, basically a tire rotation. Also wanted to get trunk kick release working. Initially told I would have to pay a $179 diagnostic fee. This on a car with 5K miles under warranty. Also mentioned that the remote start function rarely works. Told it might be a subscription service that had expired. Please get service writers who know what they are doing instead of irritating the customer. After answering survey about service, received a message thanking me for feedback. "... would like a chance to correct any issues. Please contact us at your earliest convenience." How about a name and phone number of who to contact?!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
1 person out of 1 found this review helpful.
Dealer response

Thank you for sharing this review regarding your experience with us. I’d like to discuss this with you further if you could please contact me at your earliest convenience. Sincerely, Bryan Lane - General Manager - blane@checkeredflag.com

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I have called my service advisor multiple times and asked

I have called my service advisor multiple times and asked for a call back. No response. This has happened several times. What prevents the courtesy of a return call? It is poor practice to ignore the requests of a customer to has spent over $50,000 for a new vehicle and cannot get the service advisor to respond. Terrible

I have called my service advisor multiple times and asked

I have called my service advisor multiple times and asked for a call back. No response. This has happened several times. What prevents the courtesy of a return call? It is poor practice to ignore the requests of a customer to has spent over $50,000 for a new vehicle and cannot get the service advisor to respond. Terrible

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

I appreciate you taking a moment to leave this review detailing your recent visit. Please reach out to me directly whenever you have a free moment as I’d like to hear more about what happened and work together to come to a resolution that improves your experience. Sincerely, Bryan Lane - General Manager - blane@checkeredflag.com

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Buyer Beware. Not an honest dealership.

The most unprofessional & deceiving car dealership I've ever encountered. I tried buying an almost new Genesis GV70 & they kept giving me higher prices than listed on Kelley's blue book. I took off work & was on my 10 hour drive to pick up car & called dealership. They then informed me something was wrong with almost new car & to wait. I had to call them again to find out there was an "issue" & they had to replace parts etc. I asked for a refund & it's been 5 days & no refund. The car is now back on website discounted again with no explanation of issues. Buyer Beware.

Buyer Beware. Not an honest dealership.

The most unprofessional & deceiving car dealership I've ever encountered. I tried buying an almost new Genesis GV70 & they kept giving me higher prices than listed on Kelley's blue book. I took off work & was on my 10 hour drive to pick up car & called dealership. They then informed me something was wrong with almost new car & to wait. I had to call them again to find out there was an "issue" & they had to replace parts etc. I asked for a refund & it's been 5 days & no refund. The car is now back on website discounted again with no explanation of issues. Buyer Beware.

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process 1.0
  • Quality of repair 1.0
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase
Worked with:
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Dealer response

We strive to provide a positive car buying experience for every person, and it appears that we did not fully achieve that during your visit. Customer service is a top priority for our dealership, and it's important that our guests feel at ease during the entire process. If you are open to giving me a chance to make things right, I invite you to contact me at your earliest convenience. Sincerely, Bryan Lane - General Manager - blane@checkeredflag.com

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I would like to compliment Rene Palonca for his

I would like to compliment Rene Palonca for his professional courtesy and care shown to me these past 2 days while they worked on a leak to my power steering line. Rene showed so much care and compassion, that it was over whelming. He came to the lounge and checked on me many times and then went over the cost estimate before they began the work. He was just awesome. He is the main reason I continue to use Checkered Flag to service my car. I also compliment Bryan Parks, Valet, for the care he showed to me when I first pulled into the garage. You all should be very proud of Rene and Bryan.

I would like to compliment Rene Palonca for his

I would like to compliment Rene Palonca for his professional courtesy and care shown to me these past 2 days while they worked on a leak to my power steering line. Rene showed so much care and compassion, that it was over whelming. He came to the lounge and checked on me many times and then went over the cost estimate before they began the work. He was just awesome. He is the main reason I continue to use Checkered Flag to service my car. I also compliment Bryan Parks, Valet, for the care he showed to me when I first pulled into the garage. You all should be very proud of Rene and Bryan.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Thank you for reaching out, Norman! Reviews like these mean the world to us here at our dealership and I will be sure to relay to the team. Take care and have a great day. Sincerely, Bryan Lane - General Manager - blane@checkeredflag.com

Consumer response

You are most welcome my friend. I still must say that Rene overwhelmed me with some of the best service I have ever received. Thank you for your kind reply and please make sure Rene knows of my comments. Be well. Norman Soroko

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I had to write this review to let the Tidewater area know

I had to write this review to let the Tidewater area know just how wonderful this dealership is....My sales person was PETER LEVITT and he was wonderful. I will tell all, if you want to buy a Toyota go see PETER!!!! He is very knowledgeable about all of the different models that Toyota offers, Camry, Tundra and especially new Toyota Crown. I purchased the new 2023 TOYOTA CROWN PLATINUM HYBRID/MAX, This vehicle is a BEAST!!!!! It has the power that will put you out front every time you so desire, 340 horse power along with the 400 lbs of torque, you can run like lightning down the interstate or the back country roads. This vehicle has everything that you want in a sedan. The 21 inch wheels provides you with height like an SUV, but, you still feel as though you are in a large luxury sedan. The leather interior, the panoramic view, the computerized dash board with the huge computer screen, the all wheel drive and the extensive power within this vehicle makes for an extraordinary ride. My actual description that I like to use is this: It's like riding in a cloud with atomic energy strapped to it.....THIS VEHICLE MEETS AND SURPASSES ALL OF MY EXPECTATIONS AND THE CARE GIVEN TO ME BY MY SALES ASSOCIATE PETER LEVITT WAS OVER THE TOP!!!!!!!!!!!

I had to write this review to let the Tidewater area know

I had to write this review to let the Tidewater area know just how wonderful this dealership is....My sales person was PETER LEVITT and he was wonderful. I will tell all, if you want to buy a Toyota go see PETER!!!! He is very knowledgeable about all of the different models that Toyota offers, Camry, Tundra and especially new Toyota Crown. I purchased the new 2023 TOYOTA CROWN PLATINUM HYBRID/MAX, This vehicle is a BEAST!!!!! It has the power that will put you out front every time you so desire, 340 horse power along with the 400 lbs of torque, you can run like lightning down the interstate or the back country roads. This vehicle has everything that you want in a sedan. The 21 inch wheels provides you with height like an SUV, but, you still feel as though you are in a large luxury sedan. The leather interior, the panoramic view, the computerized dash board with the huge computer screen, the all wheel drive and the extensive power within this vehicle makes for an extraordinary ride. My actual description that I like to use is this: It's like riding in a cloud with atomic energy strapped to it.....THIS VEHICLE MEETS AND SURPASSES ALL OF MY EXPECTATIONS AND THE CARE GIVEN TO ME BY MY SALES ASSOCIATE PETER LEVITT WAS OVER THE TOP!!!!!!!!!!!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thank you so much for taking the time to share your feedback with us! We work hard to make sure our guests have an awesome experience. We will share your comments with our team and we look forward to working with you again down the road. Sincerely, Bryan Lane - General Manager - blane@checkeredflag.com

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It is very sad when you have been a customer for 22 years

It is very sad when you have been a customer for 22 years and the dealership does you wrong. I needed a small thing done to my car as the TECH did not do it. I called the service ADVISOR, Erin Palmer 2x on March 16th and never returned my call. Then on Tuesday, I called one of her bosses, Paul Williams and he can not return my call. Now I see why she is unable and where learned that from. I went to another dealership and it took the Tech 30 seconds. He would not charge, so I gave him $20. Maybe it is time to look elsewher. So very disappointing with Checkered Flag Toyota.

It is very sad when you have been a customer for 22 years

It is very sad when you have been a customer for 22 years and the dealership does you wrong. I needed a small thing done to my car as the TECH did not do it. I called the service ADVISOR, Erin Palmer 2x on March 16th and never returned my call. Then on Tuesday, I called one of her bosses, Paul Williams and he can not return my call. Now I see why she is unable and where learned that from. I went to another dealership and it took the Tech 30 seconds. He would not charge, so I gave him $20. Maybe it is time to look elsewher. So very disappointing with Checkered Flag Toyota.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 2.0
  • Does not recommend this dealer
  • Came in for service or repair
Worked with:
1 person out of 1 found this review helpful.
Dealer response

We acknowledge your review and are currently looking into the events you've detailed. Sincerely, Bryan Lane - General Manager - blane@checkeredflag.com

Consumer response

Thank you very much.,

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Fell in love with the Tacoma but got a short bed

We walked into the Toyota Checkered Flag in Virginia Beach and was greeted by our saleswoman Ms. Celia she was very professional and knowledgeable. We could tell that she had great customer service and was very pleasant to work with. She allowed us to test drive the vehicle on two occasions as we did not purchase the same day. On the 3rd day I decided to purchase she met me after taking care of a previous customer because I arrived unannounced. Our hats are off to Celia and the Checkered Flag staff for a job well done. We are very proud to be the owners of a brand new 2023 Toyota Tacoma 4x4, king cab,short bed and sports model. I don't like grey for my cars but the color was a grey metallic charcoal and it is now one of my favorite colors. Thank guys for all you do Virginia Beach Toyota Checkered Flag.

Fell in love with the Tacoma but got a short bed

We walked into the Toyota Checkered Flag in Virginia Beach and was greeted by our saleswoman Ms. Celia she was very professional and knowledgeable. We could tell that she had great customer service and was very pleasant to work with. She allowed us to test drive the vehicle on two occasions as we did not purchase the same day. On the 3rd day I decided to purchase she met me after taking care of a previous customer because I arrived unannounced. Our hats are off to Celia and the Checkered Flag staff for a job well done. We are very proud to be the owners of a brand new 2023 Toyota Tacoma 4x4, king cab,short bed and sports model. I don't like grey for my cars but the color was a grey metallic charcoal and it is now one of my favorite colors. Thank guys for all you do Virginia Beach Toyota Checkered Flag.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 4.0
  • Quality of repair 4.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
2 people out of 2 found this review helpful. Did you?
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Dealer response

Thanks for the wonderful review of your recent visit to our dealership. We strive for 100% customer satisfaction for each and every experience and I hope you enjoy your vehicle for a long time to come. It was truly a pleasure working with you. Sincerely, Bryan Lane - General Manager - blane@checkeredflag.com

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Sales person within 5 minutes of sitting in his office

Sales person within 5 minutes of sitting in his office asked for dealerships markup. I am in market for 2023 Tundra. They would not even tell me exactly how much is the markup until I finalize the deal. They contacted me and now calling it “ Market Adjustment”. These guys are not honest, I can not do business with dishonest dealers.

Sales person within 5 minutes of sitting in his office

Sales person within 5 minutes of sitting in his office asked for dealerships markup. I am in market for 2023 Tundra. They would not even tell me exactly how much is the markup until I finalize the deal. They contacted me and now calling it “ Market Adjustment”. These guys are not honest, I can not do business with dishonest dealers.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Jafri, I appreciate you bringing this to our attention. Please contact me directly as soon as possible so that we can discuss what happened and come to a resolution together. Thank you, and I look forward to hearing from you soon. Sincerely, Bryan Lane - General Manager - blane@checkeredflag.com

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