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SouthWest Ford

(27 reviews)
Visit SouthWest Ford
Sales hours: 9:00am to 8:00pm
Service hours: 7:00am to 7:00pm
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Sales Service
Monday 9:00am–8:00pm 7:00am–7:00pm
Tuesday 9:00am–8:00pm 7:00am–7:00pm
Wednesday 9:00am–8:00pm 7:00am–7:00pm
Thursday 9:00am–8:00pm 7:00am–7:00pm
Friday 9:00am–8:00pm 7:00am–7:00pm
Saturday 9:00am–6:00pm 7:00am–2:00pm
Sunday Closed Closed
New (855) 355-0566 (855) 355-0566
Used (888) 400-8219 (888) 400-8219
Service (855) 355-0611 (855) 355-0611

Inventory

See all 452 vehicles from this dealership.

Incentives

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About our dealership

This seller has been on Cars.com since September 2016.
At SouthWest Ford your Dealership for Life our goal is to develop a long-term relationship with you and your family. As a preferred customer you are entitled to valuable discounts complimentary service items and a VIP membership standing.

Each time that you use your SouthWest Promise Rewards Card you will accumulate points that can be exchanged for discounts toward your next vehicle purchase.
100% PRICE PROMISE! We'll beat any advertised deal.

Service center

Phone number (855) 355-0611

Service hours

Monday
7:00am–7:00pm
Tuesday
7:00am–7:00pm
Wednesday
7:00am–7:00pm
Thursday
7:00am–7:00pm
Friday
7:00am–7:00pm
Saturday
7:00am–2:00pm
Sunday
Closed

Reviews

(27 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of SouthWest Ford from DealerRater.

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Taylor was very helpful and my truck was ready right on

Taylor was very helpful and my truck was ready right on time. I would definitely like to have her again as my service advisor!

Taylor was very helpful and my truck was ready right on

Taylor was very helpful and my truck was ready right on time. I would definitely like to have her again as my service advisor!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Sam Marshall and the tech took great care of me, as they

Sam Marshall and the tech took great care of me, as they always do. Dropped my truck off yesterday afternoon and picked it up this morning! Thank you Platinum Ford!

Sam Marshall and the tech took great care of me, as they

Sam Marshall and the tech took great care of me, as they always do. Dropped my truck off yesterday afternoon and picked it up this morning! Thank you Platinum Ford!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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I am very happy with the detailing of my vehicle.

I am very happy with the detailing of my vehicle. It looks like a brand new vehicle now. The valet service was great. My truck was picked up early and delivered back to my home on time. I will definitely recommend this service to others.

I am very happy with the detailing of my vehicle.

I am very happy with the detailing of my vehicle. It looks like a brand new vehicle now. The valet service was great. My truck was picked up early and delivered back to my home on time. I will definitely recommend this service to others.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Platinum Ford is the dealership we always use in our

Platinum Ford is the dealership we always use in our area. We have tried others, but have been disappointed. The thechnicians at Platinum Ford are competent and courteous. They always give us a call to keep us informed of any issues and to get consent before proceeding. Kyle is our designated “service manager” and he is top knotch!

Platinum Ford is the dealership we always use in our

Platinum Ford is the dealership we always use in our area. We have tried others, but have been disappointed. The thechnicians at Platinum Ford are competent and courteous. They always give us a call to keep us informed of any issues and to get consent before proceeding. Kyle is our designated “service manager” and he is top knotch!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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I made an appointment to drop the vehicle there Wednesday

I made an appointment to drop the vehicle there Wednesday at 5:00 PM with the A/C not cooling. Victor was our service coordinator and told us he would advise us asap Thursday. Since I didn't hear from Victor by noon, I called but had to leave a message. I then received a text with the diagnosis and cost to evacuate the system then refill it with dye added bc they couldn't find a leak. I okayed the service. He said it could be ready Thursday afternoon, but he didn't call,so I called and Yvi said victor had left for the day, but he did call a little later and advised the tech wanted to keep the vehicle overnight and recharge the system Friday morning. We didn't hear anything all day, so we decided to come to the dealership and see. They told us they wanted to check one more thing(I suspect it was what they were supposed to do that morning) so we waited another hour or so for it. My wife finally got her vehicle around 4:00 PM. The A/C was blowing really cold and no leak was detected. If the system gets low again, the dye will show where the leak is. We're happy with everything except that Victor wasn't getting back with us. I was in the car business for 32 years and customer service is the key to retaining customers. I spoke to Darren who said he'd dumped some xtra customers on Victor, so I'll give him credit for that. Plus being relatively new to the job, I'm sure he as doing his best! I've had ALL my service done at Platinum Ford since I retired from there in '18, and they've always done great work! Thank you, Adam, Gary, Darren, and all!

I made an appointment to drop the vehicle there Wednesday

I made an appointment to drop the vehicle there Wednesday at 5:00 PM with the A/C not cooling. Victor was our service coordinator and told us he would advise us asap Thursday. Since I didn't hear from Victor by noon, I called but had to leave a message. I then received a text with the diagnosis and cost to evacuate the system then refill it with dye added bc they couldn't find a leak. I okayed the service. He said it could be ready Thursday afternoon, but he didn't call,so I called and Yvi said victor had left for the day, but he did call a little later and advised the tech wanted to keep the vehicle overnight and recharge the system Friday morning. We didn't hear anything all day, so we decided to come to the dealership and see. They told us they wanted to check one more thing(I suspect it was what they were supposed to do that morning) so we waited another hour or so for it. My wife finally got her vehicle around 4:00 PM. The A/C was blowing really cold and no leak was detected. If the system gets low again, the dye will show where the leak is. We're happy with everything except that Victor wasn't getting back with us. I was in the car business for 32 years and customer service is the key to retaining customers. I spoke to Darren who said he'd dumped some xtra customers on Victor, so I'll give him credit for that. Plus being relatively new to the job, I'm sure he as doing his best! I've had ALL my service done at Platinum Ford since I retired from there in '18, and they've always done great work! Thank you, Adam, Gary, Darren, and all!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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I understand that many people rely on these reviews to

I understand that many people rely on these reviews to inform their purchase decisions and buying habits, and I have predicated my review with that in mind. I have sought to remain as objective as possible, but I will also be unapologetic and veristic in conveying the full gamut of my experience. Frankly, I am struggling to come up with any positive things to say to temper the harshness of my review, but I can preface what I am about to say by stating that the sales associate was friendly and genuinely seemed to put the interests of the customer first. However, he was working against a culture where his superior stymied his efforts. Until recently, I was content to merely not leave a review, adhering to the adage "if you have nothing nice to say, you need not say anything at all." However, recent events have forced my hand. I purchased a Ford Lightning about a year ago. Initially, I was attracted by their advertised price on the radio. However, when I got to the dealership, they refused to honor the price, citing some vague "mistake" in their advertisement. This was not only frustrating but also seemed like an outright bait-and-switch tactic. To be fair, they eventually remedied this, but not before I had left empty-handed initially. This unnecessarily prolonged the car-buying process, which is already inherently frustrating. To add insult to injury, when I asked for their Employer Identification Number (EIN) some months later to take advantage of the federal tax incentives for electric vehicles, they outright refused to provide it. I asked if there was any reason for their refusal, but no explanation was provided. This not only shows a lack of transparency, but I struggle to perceive this as anything less than a deliberate attempt to block customers from benefiting from incentives meant to encourage eco-friendly vehicle purchases. I sincerely hoped I would have found a car dealer I could use for car needs for years to come, but instead of gaining a customer for life, they have wrought a very negative experience.

I understand that many people rely on these reviews to

I understand that many people rely on these reviews to inform their purchase decisions and buying habits, and I have predicated my review with that in mind. I have sought to remain as objective as possible, but I will also be unapologetic and veristic in conveying the full gamut of my experience. Frankly, I am struggling to come up with any positive things to say to temper the harshness of my review, but I can preface what I am about to say by stating that the sales associate was friendly and genuinely seemed to put the interests of the customer first. However, he was working against a culture where his superior stymied his efforts. Until recently, I was content to merely not leave a review, adhering to the adage "if you have nothing nice to say, you need not say anything at all." However, recent events have forced my hand. I purchased a Ford Lightning about a year ago. Initially, I was attracted by their advertised price on the radio. However, when I got to the dealership, they refused to honor the price, citing some vague "mistake" in their advertisement. This was not only frustrating but also seemed like an outright bait-and-switch tactic. To be fair, they eventually remedied this, but not before I had left empty-handed initially. This unnecessarily prolonged the car-buying process, which is already inherently frustrating. To add insult to injury, when I asked for their Employer Identification Number (EIN) some months later to take advantage of the federal tax incentives for electric vehicles, they outright refused to provide it. I asked if there was any reason for their refusal, but no explanation was provided. This not only shows a lack of transparency, but I struggle to perceive this as anything less than a deliberate attempt to block customers from benefiting from incentives meant to encourage eco-friendly vehicle purchases. I sincerely hoped I would have found a car dealer I could use for car needs for years to come, but instead of gaining a customer for life, they have wrought a very negative experience.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Very attentive sales team.

Very attentive sales team. Quick and easy financing process. I feel I got a very good deal and while it is important to shop around I would highly recommend giving this dealership a shot at making you a deal.

Very attentive sales team.

Very attentive sales team. Quick and easy financing process. I feel I got a very good deal and while it is important to shop around I would highly recommend giving this dealership a shot at making you a deal.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Awesome friendly staff on top of everything one of the

Awesome friendly staff on top of everything one of the best dealerships I’ve been too.

Awesome friendly staff on top of everything one of the

Awesome friendly staff on top of everything one of the best dealerships I’ve been too.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Very happy with the dealership and sales staff.

Very happy with the dealership and sales staff. Everything fell in place like it should.

Very happy with the dealership and sales staff.

Very happy with the dealership and sales staff. Everything fell in place like it should.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Where do I start?

Where do I start? Platinum Ford in Terrell, Texas was amazing! From the initial interaction with Barry, all the way to the drop off with Rushuna. They got me serviced quick and easy. Had a video of what needs attention as an easy way of summarizing what issues on my car need the most immediate work, and which ones can wait. They also washed my car, which is not a big deal considering they do that for most vehicles at the dealership, however, I didn’t even ask them. So it was a nice touch. From what I understand, the owner is a Christian, and you can tell, he takes pride in his work. While dealerships always lean on the more expensive side of service, this one would be worth the “service team.”

Where do I start?

Where do I start? Platinum Ford in Terrell, Texas was amazing! From the initial interaction with Barry, all the way to the drop off with Rushuna. They got me serviced quick and easy. Had a video of what needs attention as an easy way of summarizing what issues on my car need the most immediate work, and which ones can wait. They also washed my car, which is not a big deal considering they do that for most vehicles at the dealership, however, I didn’t even ask them. So it was a nice touch. From what I understand, the owner is a Christian, and you can tell, he takes pride in his work. While dealerships always lean on the more expensive side of service, this one would be worth the “service team.”

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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