Bertera Subaru of West Springfield

4.4
(435 reviews)
Visit Bertera Subaru of West Springfield
Sales hours: 9:00am to 7:00pm
Service hours: 7:00am to 5:30pm
View all hours
Service Sales
Monday 7:00am–5:30pm 9:00am–7:00pm
Tuesday 7:00am–5:30pm 9:00am–7:00pm
Wednesday 7:00am–5:30pm 9:00am–7:00pm
Thursday 7:00am–5:30pm 9:00am–7:00pm
Friday 7:00am–5:30pm 9:00am–5:00pm
Saturday 8:00am–3:00pm 9:00am–5:00pm
Sunday Closed 11:30am–4:00pm
New (866) 981-3544 (866) 981-3544
Used (866) 982-0221 (866) 982-0221
Service (866) 982-2240 (866) 982-2240

Inventory

See all 90 vehicles from this dealership.

About our dealership

This seller has been on Cars.com since September 2016.
We have a skilled and knowledgeable sales staff with many years of experience satisfying our customers' needs. Located in West Springfield Massachusetts the staff at Bertera Subaru will help you find the Subaru vehicle you want. Come on in and take a test drive! Our sales staff will help you find that new Subaru or quality used car that you have been searching for. We are the Lewis and Clark of Subaru's!
When you visit our car dealership expect the superior customer service that you deserve.

Service center

Phone number (866) 982-2240

Service hours

Monday
7:00am–5:30pm
Tuesday
7:00am–5:30pm
Wednesday
7:00am–5:30pm
Thursday
7:00am–5:30pm
Friday
7:00am–5:30pm
Saturday
8:00am–3:00pm
Sunday
Closed

Meet our employees

View all 35 employees View less employees

Reviews

4.4
(435 reviews)

A dealership’s rating is calculated by averaging its lifetime reviews. Includes reviews of Bertera Subaru of West Springfield from DealerRater.

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5.0

Service department

My son was training in area and we are from Maine. My sons Subaru had trouble this service department went above and beyond to help. They got the car running and helped with transportation so he wasn’t stranded. I can’t say enough about how helpful and kind they were. Thank you!!!

Dealer response

Hello Bonnie, in order to deliver the best experience possible, we try to set high expectations for ourselves. We're so glad to receive your positive review. We hope you continue to choose us for all your automotive needs! Take care!

4.0

Darrick in sales was exception. Nice kid. As a...

Darrick in sales was exception. Nice kid. As a professional salesperson myself, I think he used just the right approach to us as customers. Left a positive impression on me and i would buy from him again

Dealer response

We're happy to hear you had such a positive experience with our team! Thank you so much for your feedback.

1.0

If I could give this dealership 0 star, I would. Beware...

If I could give this dealership 0 star, I would. Beware of this dealership. They are giving Subaru bad name and should be reported for scams they run. We booked a new car from this dealership and they strung us along for couple of weeks until two days before actual paper signing informing that their 'dealership' is upgrading our reserved car with some new features which will cost additional around $1000. We did not ask for this upgrade and clearly dealership was trying to squeeze more money out of us. We also missed opportunity of buying car from other dealership during two weeks until car was shipped because we relied on this shady dealership. Two days later the agent called us back to sell the same car for original price but we declined as we do not like to deal with greedy scammers. The agent had audacity of saying in the first call that he is aware of 'bad reputation' car salesmen have. Funny, because this dealership and agent perfectly lived up to that bad reputation above and beyond.

Dealer response

We regret to hear that you had a negative experience with us, but would appreciate the chance to turn your experience around. If you are willing to give us another chance, please reach out to Shawn Sullivan at ssullivan@berterasubaru.com and/or Mark Noel at mnoel@berterasubaru.com to speak directly. Take care.

1.0

What we've got here is failure to communicate.

This is the 2nd time I've brought my 2006 Legacy in for service, first time was for a recalled passenger side air bag, and now they're working on my fixing my head gasket. In both situations Bertera Subaru has failed to keep me informed on the status of my car. I had to called them to find out if my air bag was replaced and they said 'yup its finished you can come down and pick it up.' Too bad they forgot to mention the service department had already gone home for the day and no I cannot in fact pick up my car until the next day. lol thanks. Did they call me and tell me that they didn't have the gaskets and my car wouldn't be ready? Nope. 3 days later I called them again, is my car ready? Nope. 'I GUESS you can have a loaner for the weekend'. Its been over two weeks now and I'm just gonna stop wasting my time calling them. They can reach out whenever they feel like getting their loaner back. The leadership here has clearly failed to provide proper training in customer service and communication. I feel bad for the few people that do try but have been failed by their teammates and subsequently have to pick up the slack.

Dealer response

Hi Andrew, we regret to hear that you had a negative experience with us, but would appreciate the chance to turn your experience around. If you are willing to give us another chance, please reach out to Shawn Sullivan at ssullivan@berterasubaru.com and/or Mark Noel at mnoel@berterasubaru.com to speak directly. Take care.

1.2

I had a 2:15 PM appointment on 7/09/2021 to get my oil...

I had a 2:15 PM appointment on 7/09/2021 to get my oil changed & tires rotated. I arrived a little early around 1:55 PM and was told I might be there awhile because several people had called out. I appreciated the heads-up, but the confusing part was that 5 people, at a minimum, that had arrived a full 1.5 hours AFTER me, had their service completed a full HOUR before me! I was the last customer that checked-out. I overheard what the customers had done, and they were there for oil changes and tire rotations just like I was. But why was my vehicle the last to be done despite being there 1.5 hours before the others? The bill for this service? $114.45. For an oil change and tire rotation. I have been a loyal customer but I have finally come to accept that my patience has been taken advantage of and I don’t plan to come back here for service. And this price seems exquisitely high. Let it be known that I did attempt to call Jeremy Redmond, Customer Experience Coordinator to explain the terrible experience but got his voicemail. I am too tired to try and do anymore, so this post will have to suffice.

Dealer response

We appreciate you taking the time to leave this review. We regret to learn that you did not have a more positive experience with us. Please reach out to management so we can discuss the details of your visit in hopes of restoring your confidence back in our dealership. Take care.

5.0

Parts for an older WRX

I needed several transmission parts for a 2006 WRX. I gave the head parts guy there on a Saturday vague and possible misleading information about what I needed. He took the time to ask me the right questions, left the main building in the rain and returned with the parts and relevant instructions. In short, he was great. All my parts will come from there from now on.

Dealer response

Hi, we really appreciate your great feedback! Please let us know if you have any additional questions about the services you received and thank you again for choosing Bertera Subaru!

1.0

This is the worst dealership my husband and I have dealt...

This is the worst dealership my husband and I have dealt with. They lied, strung us lied, strung us along, and overpriced the older model

Dealer response

We appreciate you taking the time to leave this review. We regret to learn that you did not have a more positive experience with us. Please reach out to Mark Noel at mnoel@berterasubaru.com so we can discuss the details of your visit in hopes of restoring your confidence back in our dealership. Take care.

1.0

Worst car buying experience EVER

Made an appointment online to drive a specific car. Got confirmation call from Bertera on the time for test drive of that specific car. Took a day off of work, drove 55 miles, took 1 1/2 hours to get there. Waited 15 minutes for a sales rep and then was told that the car I had come to look at and possibly buy had been sold the day before. No call. No text. No email. Nothing. They made no attempt to let me know that the car wasn’t available. Their excuse was that they didn’t control what happened online. They offered to go to a local gas station with me an buy me gas. That was all. No apology. No offer to look at a different car. No attempt to make it up to me. Nothing. I left the dealership but not before telling them what I thought. It was rude, insulting and a classic case of bait and switch. Owner and GM of the dealership should be ashamed of themselves and their staff. If you’re interested in a new Subaru, avoid Bertera. Don’t be lured in by their deceit and lies or subject yourself to their callus and and indifferent staff. If it was possible to give negative stars, it would be a -5.

Dealer response

Hi, we are so disappointed to learn of this situation you have described. If you would be willing, we would like to try and turn your experience around. When you have a chance, please reach out to Shawn Sullivan at ssullivan@berterasubaru.com, Mark Noel at mnoel@berterasubaru.com, and/or Dan Leary at dleary@berterasubaru.com and we will do our best to make this better.

1.0

Worst Experience Ever

Worst experience of my life. Dealership refused to supply necessary paperwork for 5 days while staying daily the paperwork had been submitted. Supplied a “loaner” vehicle without plates. Vehicle was not detailed, registered in the wrong town, and previous owners personal info, credit score, etc was left in the vehicle.

Dealer response

Hello Nate, we appreciate you taking the time to leave this review. We regret to learn that you did not have a more positive experience with us. We would like to have a better understanding about your experience. Please reach out to Mark Noel at mnoel@berterasubaru.com and/or Dan Leary at dleary@berterasubaru.com at your earliest convenience and we will do our best to resolve this with you. Take care.

2.0

Do not give this place business

The manager here has horrible customer service, avoid this place at all costs. Purchased a brand new car and when I went to go pick it up the car had a check engine light on, it required them to hold the car for 3 days and fix an issue with it (the car only had 12 miles). The manager never once showed his face or apologized for the situation, they gave me a filthy loaner and fixed the car (which was the least they could do). After complaining to subaru corporate, their solution was to give me my first oil change for free (which i had already purchased the first 3 years of service when i bought the car) and a free detail (on a brand new car) not worth my time, what a joke

Dealer response

Hi, we appreciate your honest feedback about your recent visit. We take our clients' comments seriously and would appreciate the chance to discuss your experience in more detail. Please reach out at (413) 734-4964 and we will do our best to make this better. We hope to hear from you soon.

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