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Secor Subaru

(2,025 reviews)
Visit Secor Subaru
Sales hours: 9:00am to 6:30pm
Service hours: 8:00am to 5:30pm
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Sales Service
Monday 9:00am–6:30pm 8:00am–5:30pm
Tuesday 9:00am–6:30pm 8:00am–5:30pm
Wednesday 9:00am–6:30pm 8:00am–5:30pm
Thursday 9:00am–6:30pm 8:00am–5:30pm
Friday 9:00am–5:00pm 8:00am–5:30pm
Saturday 9:00am–5:00pm 8:00am–1:00pm
Sunday Closed Closed
2026 consumer dealer award
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2026 consumer dealer award 2025 consumer dealer award

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New (860) 264-4038 (860) 264-4038
Used (860) 264-1835 (860) 264-1835
Service (860) 264-4335 (860) 264-4335

Inventory

See all 91 vehicles from this dealership.

About our dealership

This seller has been on Cars.com since September 2016.
Welcome to our New London Subaru Dealership We're Happy You're Here! We're proud to serve the drivers of New London and across New England with the high-quality Subaru vehicles they deserve. We have a full lineup of new and used models like the new Subaru Outback, Forester, Legacy, and WRX that you want and need for your life in the East Lyme area. We love being involved with our community, from volunteering, giving back, and helping our friends and neighbors get the vehicle they want, we are proud to be here! Close to Home in New London CT For all of your new and used car, truck, or SUV needs in the Groton area, we can help.
Secor Subaru now offers the convenience of a completely digital purchasing solution.

Service center

Phone number (860) 264-4335

Service hours

Monday
8:00am–5:30pm
Tuesday
8:00am–5:30pm
Wednesday
8:00am–5:30pm
Thursday
8:00am–5:30pm
Friday
8:00am–5:30pm
Saturday
8:00am–1:00pm
Sunday
Closed

Meet our employees

Reviews

(2,025 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Secor Subaru from DealerRater.

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DO NOT BUY A CAR HERE!!!!! Bought a used car that I assume was a trade in. Because it wasn't a Subaru. Sales person told me they JUST got it. So I assume they didn't do their due diligence. Especially when service department and sales keep telling me they don't have the equipment to properly check if my car is working.BECAUSE THEY ARE SUBARU NOT HONDA. So how could they know they didn't sell me a car with Transmission ISSUES! I brought my car in (within the 60 day warranty they give you). Simply because the car would shudder in a low gear. Service department told me all they could do was preform a transmission fluid service. Because again they are Subaru NOT HONDA. The shuddering went away but only to find out 6 months later... The torque converter was toast and wiped out my transmission. Now they're bouncing me back and forth from the service to sales department. Not wanting to deal with me and blaming the other department.

DO NOT BUY A CAR HERE!!!!! Bought a used car that I assume was a trade in. Because it wasn't a Subaru. Sales person told me they JUST got it. So I assume they didn't do their due diligence. Especially when service department and sales keep telling me they don't have the equipment to properly check if my car is working.BECAUSE THEY ARE SUBARU NOT HONDA. So how could they know they didn't sell me a car with Transmission ISSUES! I brought my car in (within the 60 day warranty they give you). Simply because the car would shudder in a low gear. Service department told me all they could do was preform a transmission fluid service. Because again they are Subaru NOT HONDA. The shuddering went away but only to find out 6 months later... The torque converter was toast and wiped out my transmission. Now they're bouncing me back and forth from the service to sales department. Not wanting to deal with me and blaming the other department.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
1.0
  • Does not recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.
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Very easy dealership to buy from. No gimmicks or hard sells. Pricing very transparent and paperwork easy to do.

Very easy dealership to buy from. No gimmicks or hard sells. Pricing very transparent and paperwork easy to do.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

We’re so glad to hear you had a seamless car-buying experience with us at Secor Subaru! Enjoy your new ride!

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Very nice lady. Polite and very efficient. Was on my way with loner in no time at all.

Very nice lady. Polite and very efficient. Was on my way with loner in no time at all.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
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Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for leaving us this five-star review and for your kind words about our service team at Secor Subaru! We'll see you next time!

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We chose Secor Suburu because of 0% finance for month of March and service center relatively close to our home. They were able to locate the color I wanted. Very happy… still learning all the bells and whistles!

We chose Secor Suburu because of 0% finance for month of March and service center relatively close to our home. They were able to locate the color I wanted. Very happy… still learning all the bells and whistles!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for choosing Secor Subaru! We're pleased we could help you find the right car and color. We hope you enjoy your new ride, and let us know if you have any questions. Take care!

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They are the best in everything Costumer’s service and sales . I’m very happy working with them

They are the best in everything Costumer’s service and sales . I’m very happy working with them

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

We're honored to have you as a Secor Subaru customer! Take care and we'll see you next time!

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Sales people are very nice They work with you to make your car buying a good experience

Sales people are very nice They work with you to make your car buying a good experience

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
4.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for trusting the Secor Subaru team with your purchase! We appreciate your kind feedback and hope to see you again in the future!

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They are very knowledgeable and polite. They clearly explain what needs to be done to keep my car running in optimal shape.

They are very knowledgeable and polite. They clearly explain what needs to be done to keep my car running in optimal shape.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

We’re glad our team’s expertise and clear explanations made your experience a positive one! Thank you for choosing Secor Subaru!

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Salesman Larry made the difference from other dealerships. Knowledgeable informative funny and patient with a no pressure approach. He didn’t overwhelm me with follow up emails, texts, or calls. Great experience

Salesman Larry made the difference from other dealerships. Knowledgeable informative funny and patient with a no pressure approach. He didn’t overwhelm me with follow up emails, texts, or calls. Great experience

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Laura, we're so happy to hear that Larry made your experience at Secor Subaru a memorable one! We’re glad to hear he was knowledgeable, patient, and low-pressure; it's the way we do business! Thanks again!

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My family and I have used Secor Subaru for years. It’s always a great experience!

My family and I have used Secor Subaru for years. It’s always a great experience!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

We're happy to hear it! Thank you for trusting Secor Subaru! We'll see you next time!

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As a maintenance coordinator, Kaitlyn took care of everything and kept me informed. No complaints. Great job!

As a maintenance coordinator, Kaitlyn took care of everything and kept me informed. No complaints. Great job!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Hi Andy! We're glad to hear that Kaitlyn kept you informed and satisfied. Thank you for choosing Secor Subaru! See you next time! Safe travels!

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