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Princeton BMW

(610 reviews)
Visit Princeton BMW
Sales hours: 9:00am to 5:00pm
Service hours: 8:00am to 4:00pm
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Sales Service
Monday 9:00am–7:00pm 7:00am–6:00pm
Tuesday 9:00am–7:00pm 7:00am–6:00pm
Wednesday 9:00am–7:00pm 7:00am–6:00pm
Thursday 9:00am–7:00pm 7:00am–6:00pm
Friday 9:00am–6:00pm 7:00am–6:00pm
Saturday 9:00am–5:00pm 8:00am–4:00pm
Sunday Closed Closed

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New (866) 906-5827 (866) 906-5827
Used (888) 780-8076 (888) 780-8076
Service (888) 785-4581 (888) 785-4581

Inventory

See all 193 vehicles from this dealership.

About our dealership

This seller has been on Cars.com since April 2024.
Whether you’re ready to buy, lease, or sell, or if your vehicle needs service, Princeton BMW is the destination for all of your automotive needs. From our expansive new, used, and certified pre-owned inventory to our non-commission sales specialists, we’ve got you covered with a comprehensive experience. Whether you're ready to buy lease service or sell Princeton BMW is the destination for all of your automotive needs. Between visits we encourage our customers to take advantage of our website where they can browse our inventory of new and pre-owned vehicles schedule service apply for financing or value a trade-in.
Welcome to Princeton BMW! An easy, fast, and transparent car experience.

Service center

Phone number (888) 785-4581

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
8:00am–4:00pm
Sunday
Closed

Meet our employees

Reviews

(610 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Princeton BMW from DealerRater.

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Tom was amazing to work with and made my entire car

Tom was amazing to work with and made my entire car buying experience that much better.

Tom was amazing to work with and made my entire car

Tom was amazing to work with and made my entire car buying experience that much better.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Hi, thank you for your kind review; we are happy to pass along your comments to the team here at Princeton BMW! We are always more than happy to assist you if anything else comes up. Take care!

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UPDATE 14 MAR 2025: I am changing my rating to 5 stars

UPDATE 14 MAR 2025: I am changing my rating to 5 stars after interacting with the General Manager, Angelo Nori, who patiently listened to me and addressed my concerns. Princeton BMW is refunding the Stargard fees and taxes. Angelo also clarified that the 1.99% APR is available only for 48 months, not 60 months. I truly appreciate Angelo's transparency and fairness. Given how promptly my concerns were addressed, I would consider Princeton BMW for my next car purchase. Initial Comments 13 Mar 2025: Overall, my experience was not as positive as I had hoped. While I was presented with various financing options, I overlooked the charge of $995 for accessories, which I later learned was for the Stargard tracking system. When I pointed this out during the final paperwork with the financing specialist, I was informed that this charge was mandatory and could not be canceled. However, I was not made aware of this charge or the mandatory nature of the Stargard system until the final stages of signing, which was disappointing. Given that we had been at Princeton BMW for several hours and I had my young children with me, I decided to proceed rather than prolong the situation, but I felt pressured. Had I known earlier that this was a mandatory charge, I would have made a more informed decision. I find it concerning that such important details were not communicated upfront. Princeton BMW is part of the Holman Automotive Group, and one of Holman’s core values is Doing What’s Right (which stands for transparency, fairness, and trust). Unfortunately, Princeton BMW’s actions did not align with this value, as they failed to provide transparency and, as a result, lost my trust. I would hate to have to rule out Princeton BMW for any future car purchases.

UPDATE 14 MAR 2025: I am changing my rating to 5 stars

UPDATE 14 MAR 2025: I am changing my rating to 5 stars after interacting with the General Manager, Angelo Nori, who patiently listened to me and addressed my concerns. Princeton BMW is refunding the Stargard fees and taxes. Angelo also clarified that the 1.99% APR is available only for 48 months, not 60 months. I truly appreciate Angelo's transparency and fairness. Given how promptly my concerns were addressed, I would consider Princeton BMW for my next car purchase. Initial Comments 13 Mar 2025: Overall, my experience was not as positive as I had hoped. While I was presented with various financing options, I overlooked the charge of $995 for accessories, which I later learned was for the Stargard tracking system. When I pointed this out during the final paperwork with the financing specialist, I was informed that this charge was mandatory and could not be canceled. However, I was not made aware of this charge or the mandatory nature of the Stargard system until the final stages of signing, which was disappointing. Given that we had been at Princeton BMW for several hours and I had my young children with me, I decided to proceed rather than prolong the situation, but I felt pressured. Had I known earlier that this was a mandatory charge, I would have made a more informed decision. I find it concerning that such important details were not communicated upfront. Princeton BMW is part of the Holman Automotive Group, and one of Holman’s core values is Doing What’s Right (which stands for transparency, fairness, and trust). Unfortunately, Princeton BMW’s actions did not align with this value, as they failed to provide transparency and, as a result, lost my trust. I would hate to have to rule out Princeton BMW for any future car purchases.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Our number one goal is to provide a seamless and transparent experience to all our guests. We appreciate the opportunity to speak with you regarding your concern. Thank you for your feedback.

Consumer response

I want to express my sincere gratitude to Princeton BMW for refunding the fees for Stargard. This gesture greatly impacts the perception of customers.

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Dana’s excellent professionalism kindness and

Dana’s excellent professionalism kindness and understanding of customer needs made me feel very welcomed and valued she was very helpful to recommend everything that needs attention to my vehicle and overall an amazing person

Dana’s excellent professionalism kindness and

Dana’s excellent professionalism kindness and understanding of customer needs made me feel very welcomed and valued she was very helpful to recommend everything that needs attention to my vehicle and overall an amazing person

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Hi, we're happy you found our staff to be so supportive during your experience here at Princeton BMW. If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

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The recent purchase of M3 Competition X drive from Holman

The recent purchase of M3 Competition X drive from Holman I had an exceptional experience! The salesman was exceptional knowledgeable, very friendly, and made the process seamless. The vehicle was immaculate, & the price was competitive. I'm thrilled with my new M3 and highly recommend Holman to anyone looking for a premium automotive experience. 5 stars! We are already planning on buying a BMW from Ryan for my wife's next car Christina & Ryan are excellent people to deal with and made the experience enjoyable !! 5 stars

The recent purchase of M3 Competition X drive from Holman

The recent purchase of M3 Competition X drive from Holman I had an exceptional experience! The salesman was exceptional knowledgeable, very friendly, and made the process seamless. The vehicle was immaculate, & the price was competitive. I'm thrilled with my new M3 and highly recommend Holman to anyone looking for a premium automotive experience. 5 stars! We are already planning on buying a BMW from Ryan for my wife's next car Christina & Ryan are excellent people to deal with and made the experience enjoyable !! 5 stars

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Hi Scott, thank you for your kind review; we are happy to pass along your comments to the team here at Princeton BMW! Please don't hesitate to reach out if there's anything additional we can do for you.

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Booking appointment was easy, Checking in for service was

Booking appointment was easy, Checking in for service was Easy, Work got completed quickly & good communication. Quality of work is good

Booking appointment was easy, Checking in for service was

Booking appointment was easy, Checking in for service was Easy, Work got completed quickly & good communication. Quality of work is good

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Hello there, we appreciate you taking the time to leave us this feedback. If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day! Take care!

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As last time the winner would be Hector Heredia who made

As last time the winner would be Hector Heredia who made my waiting time more pleasant. I was given an estimated time of 40 minutes to have wipers replaced and it took about an hour. In the mean time I shopped inside the dealership and I was sorry to hear that Anthony (from parts department) left the business. He also provided outstanding customer service on my last visit. So overall thanks to Hector I will be coming back. When the time comes give this guy a promotion and a raise. And I am looking forward to see Parm Gill on my next visit as he was off on Saturday.

As last time the winner would be Hector Heredia who made

As last time the winner would be Hector Heredia who made my waiting time more pleasant. I was given an estimated time of 40 minutes to have wipers replaced and it took about an hour. In the mean time I shopped inside the dealership and I was sorry to hear that Anthony (from parts department) left the business. He also provided outstanding customer service on my last visit. So overall thanks to Hector I will be coming back. When the time comes give this guy a promotion and a raise. And I am looking forward to see Parm Gill on my next visit as he was off on Saturday.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Hello, we're happy you found our staff to be so supportive during your experience here at Princeton BMW. If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

Consumer response

Happy Holidays BMW of Princeton!

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Shawn provided great friendly service, provided a loaner

Shawn provided great friendly service, provided a loaner which helped during the extended repair time.

Shawn provided great friendly service, provided a loaner

Shawn provided great friendly service, provided a loaner which helped during the extended repair time.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Hi Ahmed, thank you for your kind review; we are happy to pass along your comments to the team here at Princeton BMW! We hope to see you soon!

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I was greeted by a friendly person both at drop off and

I was greeted by a friendly person both at drop off and pick up. I was informed of work needing to be performed. My car was ready at the appropriate time promised. At all times every one was courteous and professional.

I was greeted by a friendly person both at drop off and

I was greeted by a friendly person both at drop off and pick up. I was informed of work needing to be performed. My car was ready at the appropriate time promised. At all times every one was courteous and professional.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Hi Margaret, we are very happy we could provide you with a positive experience! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

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It's very pleasant sitting in the waiting area & reading

It's very pleasant sitting in the waiting area & reading a book. And I enjoyed the free snack.

It's very pleasant sitting in the waiting area & reading

It's very pleasant sitting in the waiting area & reading a book. And I enjoyed the free snack.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Hi Anne, we are very happy to have provided you with such a positive experience! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

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Good place to get your BMW serviced as always.

Good place to get your BMW serviced as always. Will do my service here again.

Good place to get your BMW serviced as always.

Good place to get your BMW serviced as always. Will do my service here again.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Hi, your wonderful feedback and rating mean a lot to us. If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

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